Brandwave

How popular isUnder Armour in search?

In August 2026, there were an estimated 3.4M branded searches for Under Armour worldwide which is down 18.1% over the last 11 months. Under Armour holds 5% estimated Share of Search among basketball shoe brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas30.5%
  2. Nike30.5%
  3. New Balance20.3%
  4. Puma13.7%
  5. Under Armour5%
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Which basketball shoe brands compete with Under Armour?

Under Armour against basketball shoe brands worldwide, by month

Share of Search by month for Adidas, Nike, New Balance, Puma, Under Armour. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeNew BalancePumaUnder Armour
Oct 202526.7%32.8%21.9%12%6.6%
Nov 202528.9%35.3%19.3%10.6%5.8%
Dec 202528.6%34.9%19.1%10.5%7%
Jan 202625.9%38.8%17.3%11.7%6.4%
Feb 202628.2%34.6%18.8%12.7%5.7%
Mar 202628.3%34.5%18.9%12.7%5.7%
Apr 202626.3%32.3%21.6%14.5%5.3%
May 202629.6%29.6%16.1%19.8%4.9%
Jun 202632.5%32.5%17.7%11.9%5.3%
Jul 202632.5%32.5%17.7%11.9%5.3%
Aug 202630.5%30.5%20.3%13.7%5%
Sep 2026—————

  1. 1.Adidas

    30.5%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Nike

    30.5%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.New Balance

    20.3%

    Held 3rd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.6 points.

  4. 4.Puma

    13.7%

    Held 4th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  5. 5.Under Armour

    5%

    Held 5th. 3.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Under Armour and its closest rivals

How has branded search demand for Under Armour changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Under Armour worldwide fell from 4.1M to 3.4M.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among basketball shoe brands worldwide decreased from 6.6% to 5%.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among basketball shoe brands worldwide peaked at 7% in December 2025 and was lowest at 4.9% in May 2026.

How did search popularity change for basketball shoe brands worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among basketball shoe brands worldwide, from 17.7% to 20.3%.

  2. In August 2026, Puma gained estimated Share of Search among basketball shoe brands worldwide, from 11.9% to 13.7%.

  3. In August 2026, Adidas lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%.

  4. In August 2026, Nike lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%.

  5. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Under Armour compete?

Under Armour is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Basketball shoe brands5th of 55%Shown above
Sports bra brands4th of 56%Show ranking
Netball shoe brands4th of 56.1%Show ranking
Sports bag brands4th of 56.3%Show ranking
Gym clothing brands4th of 58.5%Show ranking

How is Under Armour measured?

Brandwave collects information about searches that people make online using Under Armour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • under armour

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How the Brand Demand Index is measured

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