FootJoy vs Under Armour:Which is more popular?
In September 2026, Under Armour had more branded searches than FootJoy among golf clothing brands worldwide. Under Armour had about 12,100 branded searches, while FootJoy had 5,400. Under Armour made up 0.89% of all golf clothing brand searches we track, and FootJoy accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about golf clothing brands, FootJoy appeared in all five answers and Under Armour in four. FootJoy was mentioned before Under Armour in three out of five answers.
Who do people search for more?
Under Armour, about 2 searches for every 1 for FootJoy
Who does AI mention more?
FootJoy, mentioned in every answer we collected
Who does AI recommend more?
FootJoy, named ahead of Under Armour in 3 of 5 answers
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Top golf clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FootJoy appeared in all five answers. Under Armour was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. FootJoy was listed before Under Armour in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Peter Millar1st- FootJoy2nd
Adidas3rd
Lululemon4th
Nike5th- Under Armour6th
Greyson Clothiers7th
Malbon Golf8th
Holderness & Bourne9th
TravisMathew10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peter Millar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lululemon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Under Armour4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Malbon Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TravisMathew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Holderness & Bourne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greyson Clothiers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about golf clothing brands
5 answers
Asked ChatGPT
“Which golf clothing brand should I buy?”
Asked ChatGPT
“What are the best golf clothing brands?”
Asked ChatGPT
“What's the best golf clothing brand for playing in hot weather?”
Searched Google, AI Overview
“golf apparel”
Searched Google, AI Overview
“golf clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is FootJoy or Under Armour more popular in search?
This chart shows how often people search Google for FootJoy and Under Armour by name. Each line represents a brand's share of searches for all 15 golf clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Under Armour, FootJoy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peter Millar | Rhoback | Johnnie-O | Malbon Golf | TravisMathew | Holderness & Bourne | Greyson Clothiers | Nike | Galvin Green | J.Lindeberg | Lululemon | Redvanly | Under Armour | Adidas | FootJoy |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 19.6% | 7.2% | 8.8% | 13.1% | 5.9% | 3.4% | 2.6% | 1.8% | 1.4% | 1.2% | 1.8% | 1.4% | 1.8% | 0.64% |
| Nov 2025 | 27.9% | 27.9% | 6.9% | 8.3% | 12.5% | 4.6% | 2.7% | 2.5% | 1.4% | 1.1% | 0.75% | 1.4% | 0.92% | 0.92% | 0.41% |
| Dec 2025 | 30.4% | 20.3% | 9.1% | 9.1% | 13.6% | 5% | 2.8% | 2.7% | 1.2% | 1% | 0.82% | 1.5% | 0.82% | 1.2% | 0.54% |
| Jan 2026 | 40% | 14.7% | 8% | 8% | 12% | 4.4% | 3% | 2.4% | 1.3% | 1.1% | 1.3% | 1.3% | 1.1% | 0.72% | 0.59% |
| Feb 2026 | 32.1% | 14.3% | 7.9% | 9.6% | 14.3% | 5.3% | 3.2% | 4.3% | 1.3% | 1.3% | 1.3% | 1.6% | 1.3% | 1.6% | 0.57% |
| Mar 2026 | 29% | 15.9% | 8.7% | 10.6% | 13% | 5.8% | 2.9% | 3.9% | 1.2% | 1.4% | 1.4% | 1.7% | 1.4% | 2.1% | 0.95% |
| Apr 2026 | 34.4% | 12.6% | 6.9% | 12.6% | 10.3% | 5.7% | 2.8% | 4.6% | 0.93% | 1.7% | 1.7% | 1.4% | 1.4% | 2.1% | 0.76% |
| May 2026 | 30.5% | 13.7% | 7.5% | 11.2% | 13.7% | 6.1% | 3.2% | 4.1% | 1% | 1.5% | 1.8% | 1.5% | 1.5% | 1.8% | 0.82% |
| Jun 2026 | 28.7% | 19.2% | 8.6% | 10.5% | 12.8% | 5.8% | 2.5% | 3.9% | 0.94% | 1.4% | 1.4% | 1.4% | 0.94% | 1.4% | 0.63% |
| Jul 2026 | 36.9% | 11.1% | 11.1% | 11.1% | 11.1% | 5% | 2.6% | 3.3% | 0.81% | 1.5% | 1.5% | 1.5% | 0.99% | 0.99% | 0.66% |
| Aug 2026 | 45.9% | 13.7% | 6.2% | 9.2% | 9.2% | 5% | 2.2% | 1.8% | 0.83% | 1.2% | 1.2% | 1.2% | 0.83% | 0.83% | 0.55% |
| Sep 2026 | 49.3% | 12.1% | 8.1% | 8.1% | 8.1% | 4.4% | 2.2% | 1.6% | 1.1% | 1.1% | 1.1% | 1.1% | 0.89% | 0.59% | 0.4% |
Under Armour and FootJoy sell other things too, so only their searches that name this product count here, like “under armour golf”.
How has the FootJoy and Under Armour comparison changed over the last 12 months?
3 findings
- Under Armour was ahead of FootJoy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FootJoy’s share of searches among golf clothing brands worldwide moved from 0.64% to 0.4%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Under Armour’s share of searches among golf clothing brands worldwide moved from 1.4% to 0.89%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for golf clothing brands worldwide in September 2026?
1 change
In September 2026, Under Armour rose from 14th to 13th among golf clothing brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FootJoy’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FootJoy
1 branded search term
- footjoy golf shirt
Under Armour
1 branded search term
- under armour golf
Other head-to-heads among golf clothing brands
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