Brandwave

How popular isAdidas?

In September 2026, people searched for Adidas by name about 23.9 million times worldwide, a 5.8% decrease from the previous year. These searches made up 0.59% of all global golf clothing brand searches, placing Adidas 14th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about golf clothing brands, Adidas appeared in all answers and was the third most recommended of the 15.

Search and AI answers in September 2026

Adidas is the 14th most searched of 15 competitors and the third most recommended in AI answers.

  1. Peter MillarShare of searches 49.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RhobackShare of searches 12.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Johnnie-OShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Malbon GolfShare of searches 8.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. AdidasShare of searches 0.59%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top golf clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adidas appeared in all five answers. Adidas is the third most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peter Millar1st
  2. FootJoy2nd
  3. Adidas3rd
  4. Lululemon4th
  5. Nike5th
  6. Under Armour6th
  7. Greyson Clothiers7th
  8. Malbon Golf8th
  9. Holderness & Bourne9th
  10. TravisMathew10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peter Millar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lululemon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Malbon Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TravisMathew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holderness & Bourne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greyson Clothiers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about golf clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which golf clothing brands compete with Adidas?

Adidas against golf clothing brands worldwide, by month

Share of searches by month for Peter Millar, Rhoback, Johnnie-O, Malbon Golf, TravisMathew, Holderness & Bourne, Greyson Clothiers, Adidas. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter MillarRhobackJohnnie-OMalbon GolfTravisMathewHolderness & BourneGreyson ClothiersNikeGalvin GreenJ.LindebergLululemonRedvanlyUnder ArmourAdidasFootJoy
Oct 202529.3%19.6%7.2%8.8%13.1%5.9%3.4%2.6%1.8%1.4%1.2%1.8%1.4%1.8%0.64%
Nov 202527.9%27.9%6.9%8.3%12.5%4.6%2.7%2.5%1.4%1.1%0.75%1.4%0.92%0.92%0.41%
Dec 202530.4%20.3%9.1%9.1%13.6%5%2.8%2.7%1.2%1%0.82%1.5%0.82%1.2%0.54%
Jan 202640%14.7%8%8%12%4.4%3%2.4%1.3%1.1%1.3%1.3%1.1%0.72%0.59%
Feb 202632.1%14.3%7.9%9.6%14.3%5.3%3.2%4.3%1.3%1.3%1.3%1.6%1.3%1.6%0.57%
Mar 202629%15.9%8.7%10.6%13%5.8%2.9%3.9%1.2%1.4%1.4%1.7%1.4%2.1%0.95%
Apr 202634.4%12.6%6.9%12.6%10.3%5.7%2.8%4.6%0.93%1.7%1.7%1.4%1.4%2.1%0.76%
May 202630.5%13.7%7.5%11.2%13.7%6.1%3.2%4.1%1%1.5%1.8%1.5%1.5%1.8%0.82%
Jun 202628.7%19.2%8.6%10.5%12.8%5.8%2.5%3.9%0.94%1.4%1.4%1.4%0.94%1.4%0.63%
Jul 202636.9%11.1%11.1%11.1%11.1%5%2.6%3.3%0.81%1.5%1.5%1.5%0.99%0.99%0.66%
Aug 202645.9%13.7%6.2%9.2%9.2%5%2.2%1.8%0.83%1.2%1.2%1.2%0.83%0.83%0.55%
Sep 202649.3%12.1%8.1%8.1%8.1%4.4%2.2%1.6%1.1%1.1%1.1%1.1%0.89%0.59%0.4%

  1. 1.Peter Millar

    49.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +3.4 points.

  2. 2.Rhoback

    12.1%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -1.6 points.

  3. 3.Johnnie-O

    8.1%

    Moved from 5th to 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.9 points.

  4. 4.Malbon Golf

    8.1%

    Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  5. 5.TravisMathew

    8.1%

    Moved from 4th to 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  6. 6.Holderness & Bourne

    4.4%

    Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  7. 7.Greyson Clothiers

    2.2%

    Held 7th. 30.3K estimated branded searches, -5.6% vs prior month. Share 0 points.

  8. 8.Nike

    1.6%

    Held 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  9. 9.Galvin Green

    1.1%

    Moved from 13th to 9th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  10. 10.J.Lindeberg

    1.1%

    Moved from 9th to 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  11. 11.Lululemon

    1.1%

    Moved from 10th to 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  12. 12.Redvanly

    1.1%

    Moved from 11th to 12th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  13. 13.Under Armour

    0.89%

    Moved from 14th to 13th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  14. 14.Adidas

    0.59%

    Moved from 12th to 14th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

  15. 15.FootJoy

    0.4%

    Held 15th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Adidas, Nike and 4 other brands sell other things too, so only their searches that name this product count here, like “adidas golf apparel”.

Compare popularity between Adidas and its closest rivals

Every comparison with Adidas

62 comparisons

How has branded search demand for Adidas changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adidas worldwide fell from 25.4M to 23.9M.
  • Across the 12 months ending September 2026, Adidas’ share of searches among golf clothing brands worldwide decreased from 1.8% to 0.59%.
  • Across the 12 months ending September 2026, Adidas’ share of searches among golf clothing brands worldwide peaked at 2.1% in March 2026 and was lowest at 0.59% in September 2026.
  • Across the 12 months ending September 2026, Adidas fell from 9th to 14th among golf clothing brands worldwide.

How did search popularity change for golf clothing brands worldwide in September 2026?

6 changes

  1. In September 2026, Johnnie-O overtook Malbon Golf and TravisMathew to rank 3rd among golf clothing brands worldwide, with 8.1% of the searches.

  2. In September 2026, Peter Millar gained share of searches among golf clothing brands worldwide, from 45.9% to 49.3%.

  3. In September 2026, Rhoback lost share of searches among golf clothing brands worldwide, from 13.7% to 12.1%.

  4. In September 2026, Malbon Golf lost share of searches among golf clothing brands worldwide, from 9.2% to 8.1%.

  5. In September 2026, TravisMathew lost share of searches among golf clothing brands worldwide, from 9.2% to 8.1%.

  6. In September 2026, Holderness & Bourne lost share of searches among golf clothing brands worldwide, from 5% to 4.4%.

How are Adidas’ branded searches counted?

49 search terms

Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adidas
  • adidas activewear
  • adidas baseball cleat
  • adidas basketball shoe
  • adidas basketball shoes
  • adidas campus
  • adidas casual shoe
  • adidas cricket shoe
  • adidas cricket shoes
  • adidas cross training shoes
  • adidas cycling jersey
  • adidas exercise mat
  • adidas football
  • adidas football boot
  • adidas football cleat
  • adidas futsal
  • adidas futsal shoes
  • adidas golf apparel
  • adidas golf shoe
  • adidas golf shoes
  • adidas gym bag
  • adidas gym shoe
  • adidas gym shoes
  • adidas indoor soccer shoe
  • adidas indoor soccer shoes
  • adidas jump rope
  • adidas kids shoes
  • adidas long sleeve jersey
  • adidas netball shoe
  • adidas padel
  • adidas padel racket
  • adidas padel racquet
  • adidas rugby boot
  • adidas samba
  • adidas shoes
  • adidas skate shoe
  • adidas skate shoes
  • adidas sneaker
  • adidas sneakers
  • adidas spezial

1–40 of 49

Do you work for Adidas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Adidas compete?

Adidas is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands2nd of 1213.6%Show ranking
Golf clothing brands14th of 150.59%Shown above
Gym shoes3rd of 65.7%Show ranking
Kids shoe brands3rd of 812.3%Show ranking
Golf shoe brands3rd of 616.9%Show ranking
Football boot brands2nd of 626.5%Show ranking
Basketball shoe brands2nd of 521.8%Show ranking
Padel racket brands3rd of 717.3%Show ranking
Skate shoes brands3rd of 714.2%Show ranking
Indoor soccer shoes brands3rd of 520.7%Show ranking
Yoga mat brands6th of 82.7%Show ranking
Football brands2nd of 636.3%Show ranking
Sports bra brands4th of 710.9%Show ranking
Football cleats brands2nd of 423%Show ranking
Gym bags3rd of 616.9%Show ranking
Cricket shoes1st of 728.7%Show ranking
Turf shoes brands3rd of 425.5%Show ranking
Baseball cleats brands3rd of 423.4%Show ranking
Rugby boot brands1st of 530.2%Show ranking
Sports bag brands2nd of 532.4%Show ranking
Netball shoe brands2nd of 418.4%Show ranking
Jump rope brands6th of 63.3%Show ranking
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