Adidas vs TravisMathew:Which is more popular?
In September 2026, TravisMathew had more branded searches than Adidas among golf clothing brands worldwide. TravisMathew had about 110,000 branded searches, while Adidas had 8,100. TravisMathew made up 8.1% of all golf clothing brand searches we track, and Adidas accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about golf clothing brands, Adidas appeared in all five answers and TravisMathew in one. Adidas was mentioned before TravisMathew in four out of five answers.
Who do people search for more?
TravisMathew, about 14 searches for every 1 for Adidas
Who does AI mention more?
Adidas, mentioned in every answer we collected
Who does AI recommend more?
Adidas, named ahead of TravisMathew in 4 of 5 answers
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Top golf clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adidas appeared in all five answers. TravisMathew was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adidas was listed before TravisMathew in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Peter Millar1st
FootJoy2nd- Adidas3rd
Lululemon4th
Nike5th
Under Armour6th
Greyson Clothiers7th
Malbon Golf8th
Holderness & Bourne9th- TravisMathew10th
- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peter Millar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lululemon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Under Armour4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Malbon Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TravisMathew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Holderness & Bourne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greyson Clothiers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about golf clothing brands
5 answers
Asked ChatGPT
“Which golf clothing brand should I buy?”
Asked ChatGPT
“What are the best golf clothing brands?”
Asked ChatGPT
“What's the best golf clothing brand for playing in hot weather?”
Searched Google, AI Overview
“golf apparel”
Searched Google, AI Overview
“golf clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Adidas or TravisMathew more popular in search?
This chart shows how often people search Google for Adidas and TravisMathew by name. Each line represents a brand's share of searches for all 15 golf clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for TravisMathew, Adidas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peter Millar | Rhoback | Johnnie-O | Malbon Golf | TravisMathew | Holderness & Bourne | Greyson Clothiers | Nike | Galvin Green | J.Lindeberg | Lululemon | Redvanly | Under Armour | Adidas | FootJoy |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 19.6% | 7.2% | 8.8% | 13.1% | 5.9% | 3.4% | 2.6% | 1.8% | 1.4% | 1.2% | 1.8% | 1.4% | 1.8% | 0.64% |
| Nov 2025 | 27.9% | 27.9% | 6.9% | 8.3% | 12.5% | 4.6% | 2.7% | 2.5% | 1.4% | 1.1% | 0.75% | 1.4% | 0.92% | 0.92% | 0.41% |
| Dec 2025 | 30.4% | 20.3% | 9.1% | 9.1% | 13.6% | 5% | 2.8% | 2.7% | 1.2% | 1% | 0.82% | 1.5% | 0.82% | 1.2% | 0.54% |
| Jan 2026 | 40% | 14.7% | 8% | 8% | 12% | 4.4% | 3% | 2.4% | 1.3% | 1.1% | 1.3% | 1.3% | 1.1% | 0.72% | 0.59% |
| Feb 2026 | 32.1% | 14.3% | 7.9% | 9.6% | 14.3% | 5.3% | 3.2% | 4.3% | 1.3% | 1.3% | 1.3% | 1.6% | 1.3% | 1.6% | 0.57% |
| Mar 2026 | 29% | 15.9% | 8.7% | 10.6% | 13% | 5.8% | 2.9% | 3.9% | 1.2% | 1.4% | 1.4% | 1.7% | 1.4% | 2.1% | 0.95% |
| Apr 2026 | 34.4% | 12.6% | 6.9% | 12.6% | 10.3% | 5.7% | 2.8% | 4.6% | 0.93% | 1.7% | 1.7% | 1.4% | 1.4% | 2.1% | 0.76% |
| May 2026 | 30.5% | 13.7% | 7.5% | 11.2% | 13.7% | 6.1% | 3.2% | 4.1% | 1% | 1.5% | 1.8% | 1.5% | 1.5% | 1.8% | 0.82% |
| Jun 2026 | 28.7% | 19.2% | 8.6% | 10.5% | 12.8% | 5.8% | 2.5% | 3.9% | 0.94% | 1.4% | 1.4% | 1.4% | 0.94% | 1.4% | 0.63% |
| Jul 2026 | 36.9% | 11.1% | 11.1% | 11.1% | 11.1% | 5% | 2.6% | 3.3% | 0.81% | 1.5% | 1.5% | 1.5% | 0.99% | 0.99% | 0.66% |
| Aug 2026 | 45.9% | 13.7% | 6.2% | 9.2% | 9.2% | 5% | 2.2% | 1.8% | 0.83% | 1.2% | 1.2% | 1.2% | 0.83% | 0.83% | 0.55% |
| Sep 2026 | 49.3% | 12.1% | 8.1% | 8.1% | 8.1% | 4.4% | 2.2% | 1.6% | 1.1% | 1.1% | 1.1% | 1.1% | 0.89% | 0.59% | 0.4% |
Adidas sells other things too, so only its searches that name this product count here, like “adidas golf apparel”.
How has the Adidas and TravisMathew comparison changed over the last 12 months?
3 findings
- TravisMathew was ahead of Adidas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among golf clothing brands worldwide moved from 1.8% to 0.59%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 12 months ending September 2026, TravisMathew’s share of searches among golf clothing brands worldwide moved from 13.1% to 8.1%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for golf clothing brands worldwide in September 2026?
3 changes
In September 2026, Johnnie-O overtook Malbon Golf and TravisMathew to rank 3rd among golf clothing brands worldwide, with 8.1% of the searches.
In September 2026, TravisMathew lost share of searches among golf clothing brands worldwide, from 9.2% to 8.1%.
Adidas’ share of searches among golf clothing brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.59% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adidas’ and TravisMathew’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adidas
1 branded search term
- adidas golf apparel
TravisMathew
1 branded search term
- travismathew
Other head-to-heads among golf clothing brands
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