Golf clothing brands:Which are most popular?

Name: Golf clothing brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Peter Millar was the most searched golf clothing brand worldwide, accounting for 49.3% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, Peter Millar, Adidas and FootJoy showed up in every answer. Peter Millar was recommended most often, coming first in two out of five responses.

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Top golf clothing brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Peter Millar, Adidas and FootJoy appeared every time. Peter Millar was recommended most often, coming first in two out of five answers. FootJoy was second, and Adidas was third. Rhoback, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Peter Millar	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Adidas	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
FootJoy	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Lululemon	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Under Armour	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Nike	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Malbon Golf	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
TravisMathew	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Holderness & Bourne	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Greyson Clothiers	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Rhoback	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Johnnie-O	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Galvin Green	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
J.Lindeberg	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Redvanly	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Peter Millar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lululemon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Under Armour4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Malbon Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TravisMathew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Holderness & Bourne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greyson Clothiers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rhoback0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Johnnie-O0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Galvin Green0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
J.Lindeberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Redvanly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about golf clothing brands

5 answers

Asked ChatGPT
“Which golf clothing brand should I buy?”
1. 1Peter Millar
2. 2Lululemon
3. 3FootJoy
4. 4Under Armour
5. 5Adidas
Asked ChatGPT
“What are the best golf clothing brands?”
1. 1Peter Millar
2. 2Greyson Clothiers
3. 3Malbon Golf
4. 4FootJoy
5. 5Lululemon
6. 6Holderness & Bourne
7. 7Nike
8. 8TravisMathew
9. 9Adidas
10. 10Under Armour
Asked ChatGPT
“What's the best golf clothing brand for playing in hot weather?”
1. 1Under Armour
2. 2Lululemon
3. 3Adidas
4. 4FootJoy
5. 5Peter Millar
Searched Google, AI Overview
“golf apparel”
1. 1Nike
2. 2Adidas
3. 3Under Armour
4. 4FootJoy
5. 5Peter Millar
Searched Google, AI Overview
“golf clothes”
1. 1Nike
2. 2Adidas
3. 3FootJoy
4. 4Peter Millar
5. 5Lululemon

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which golf clothing brands do people search for most?

This chart shows how often people search Google for each golf clothing brand by name. Each line represents a brand's share of searches for all 15 golf clothing brands we track, month by month, from English-language searches worldwide.

Share of searches among golf clothing brands worldwide, by month

Month	Peter Millar	Rhoback	Johnnie-O	Malbon Golf	TravisMathew	Holderness & Bourne	Greyson Clothiers	Nike	Galvin Green	J.Lindeberg	Lululemon	Redvanly	Under Armour	Adidas	FootJoy
Oct 2025	29.3%	19.6%	7.2%	8.8%	13.1%	5.9%	3.4%	2.6%	1.8%	1.4%	1.2%	1.8%	1.4%	1.8%	0.64%
Nov 2025	27.9%	27.9%	6.9%	8.3%	12.5%	4.6%	2.7%	2.5%	1.4%	1.1%	0.75%	1.4%	0.92%	0.92%	0.41%
Dec 2025	30.4%	20.3%	9.1%	9.1%	13.6%	5%	2.8%	2.7%	1.2%	1%	0.82%	1.5%	0.82%	1.2%	0.54%
Jan 2026	40%	14.7%	8%	8%	12%	4.4%	3%	2.4%	1.3%	1.1%	1.3%	1.3%	1.1%	0.72%	0.59%
Feb 2026	32.1%	14.3%	7.9%	9.6%	14.3%	5.3%	3.2%	4.3%	1.3%	1.3%	1.3%	1.6%	1.3%	1.6%	0.57%
Mar 2026	29%	15.9%	8.7%	10.6%	13%	5.8%	2.9%	3.9%	1.2%	1.4%	1.4%	1.7%	1.4%	2.1%	0.95%
Apr 2026	34.4%	12.6%	6.9%	12.6%	10.3%	5.7%	2.8%	4.6%	0.93%	1.7%	1.7%	1.4%	1.4%	2.1%	0.76%
May 2026	30.5%	13.7%	7.5%	11.2%	13.7%	6.1%	3.2%	4.1%	1%	1.5%	1.8%	1.5%	1.5%	1.8%	0.82%
Jun 2026	28.7%	19.2%	8.6%	10.5%	12.8%	5.8%	2.5%	3.9%	0.94%	1.4%	1.4%	1.4%	0.94%	1.4%	0.63%
Jul 2026	36.9%	11.1%	11.1%	11.1%	11.1%	5%	2.6%	3.3%	0.81%	1.5%	1.5%	1.5%	0.99%	0.99%	0.66%
Aug 2026	45.9%	13.7%	6.2%	9.2%	9.2%	5%	2.2%	1.8%	0.83%	1.2%	1.2%	1.2%	0.83%	0.83%	0.55%
Sep 2026	49.3%	12.1%	8.1%	8.1%	8.1%	4.4%	2.2%	1.6%	1.1%	1.1%	1.1%	1.1%	0.89%	0.59%	0.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Peter Millar	49.3%	673K	0%	+3.4 points
2, held 2nd	Rhoback	12.1%	165K	-17.9%	-1.6 points
3, moved from 5th to 3rd	Johnnie-O	8.1%	110K	+21.5%	+1.9 pointsmoved from 5th to 3rd
4, moved from 3rd to 4th	Malbon Golf	8.1%	110K	-18.5%	-1.2 pointsmoved from 3rd to 4th
5, moved from 4th to 5th	TravisMathew Callaway	8.1%	110K	-18.5%	-1.2 pointsmoved from 4th to 5th
6, held 6th	Holderness & Bourne	4.4%	60.5K	-18.2%	-0.6 points
7, held 7th	Greyson Clothiers	2.2%	30.3K	-5.6%	0 points
8, held 8th	Nike	1.6%	22.2K	-18.1%	-0.2 points
9, moved from 13th to 9th	Galvin Green	1.1%	14.8K	+22.3%	+0.3 pointsmoved from 13th to 9th
10, moved from 9th to 10th	J.Lindeberg	1.1%	14.8K	-18.2%	-0.2 pointsmoved from 9th to 10th
11, moved from 10th to 11th	Lululemon	1.1%	14.8K	-18.2%	-0.2 pointsmoved from 10th to 11th
12, moved from 11th to 12th	Redvanly	1.1%	14.8K	-18.2%	-0.2 pointsmoved from 11th to 12th
13, moved from 14th to 13th	Under Armour	0.89%	12.1K	0%	+0.1 pointsmoved from 14th to 13th
14, moved from 12th to 14th	Adidas	0.59%	8.1K	-33.1%	-0.2 pointsmoved from 12th to 14th
15, held 15th	FootJoy	0.4%	5.4K	-33.3%	-0.2 points

1.Peter Millar
49.3%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +3.4 points.
2.Rhoback
12.1%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -1.6 points.
3.Johnnie-O
8.1%
Moved from 5th to 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.9 points.
4.Malbon Golf
8.1%
Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
5.TravisMathew
8.1%
Moved from 4th to 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
6.Holderness & Bourne
4.4%
Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
7.Greyson Clothiers
2.2%
Held 7th. 30.3K estimated branded searches, -5.6% vs prior month. Share 0 points.
8.Nike
1.6%
Held 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
9.Galvin Green
1.1%
Moved from 13th to 9th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
10.J.Lindeberg
1.1%
Moved from 9th to 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
11.Lululemon
1.1%
Moved from 10th to 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
12.Redvanly
1.1%
Moved from 11th to 12th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
13.Under Armour
0.89%
Moved from 14th to 13th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
14.Adidas
0.59%
Moved from 12th to 14th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.
15.FootJoy
0.4%
Held 15th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Nike, J.Lindeberg and 4 other brands sell other things too, so only their searches that name this product count here, like “nike golf apparel”.

Which brand is most popular in search among golf clothing brands worldwide?

15 brands

In September 2026, Peter Millar was the most searched among golf clothing brands worldwide, with an estimated 673K branded searches, 49.3% of all searches for the 15 we track. Rhoback is in 2nd place, 37.2 percentage points behind at 12.1%.

Global golf clothing brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Peter Millar	29.3% → 49.3%	49.3%Sep 2026	27.9%Nov 2025	1st
Rhoback	19.6% → 12.1%	27.9%Nov 2025	11.1%Jul 2026	2nd
Johnnie-O	7.2% → 8.1%	11.1%Jul 2026	6.2%Aug 2026	5th → 3rd
Malbon Golf	8.8% → 8.1%	12.6%Apr 2026	8%Jan 2026	4th
TravisMathew	13.1% → 8.1%	14.3%Feb 2026	8.1%Sep 2026	3rd → 5th
Holderness & Bourne	5.9% → 4.4%	6.1%May 2026	4.4%Jan 2026	6th
Greyson Clothiers	3.4% → 2.2%	3.4%Oct 2025	2.2%Aug 2026	7th
Nike	2.6% → 1.6%	4.6%Apr 2026	1.6%Sep 2026	8th
Galvin Green	1.8% → 1.1%	1.8%Oct 2025	0.81%Jul 2026	10th → 9th
J.Lindeberg	1.4% → 1.1%	1.7%Apr 2026	1%Dec 2025	12th → 10th
Lululemon	1.2% → 1.1%	1.8%May 2026	0.75%Nov 2025	14th → 11th
Redvanly	1.8% → 1.1%	1.8%Oct 2025	1.1%Sep 2026	11th → 12th
Under Armour	1.4% → 0.89%	1.5%May 2026	0.82%Dec 2025	13th
Adidas	1.8% → 0.59%	2.1%Mar 2026	0.59%Sep 2026	9th → 14th
FootJoy	0.64% → 0.4%	0.95%Mar 2026	0.4%Sep 2026	15th

Each finding as a sentence

Across the 12 months ending September 2026, Peter Millar’s share of searches among golf clothing brands worldwide increased from 29.3% to 49.3%.
Across the 12 months ending September 2026, Rhoback’s share of searches among golf clothing brands worldwide decreased from 19.6% to 12.1%.
Across the 12 months ending September 2026, Johnnie-O’s share of searches among golf clothing brands worldwide increased from 7.2% to 8.1%.
Across the 12 months ending September 2026, Malbon Golf’s share of searches among golf clothing brands worldwide decreased from 8.8% to 8.1%.
Across the 12 months ending September 2026, TravisMathew’s share of searches among golf clothing brands worldwide decreased from 13.1% to 8.1%.
Across the 12 months ending September 2026, Holderness & Bourne’s share of searches among golf clothing brands worldwide decreased from 5.9% to 4.4%.
Across the 12 months ending September 2026, Greyson Clothiers’ share of searches among golf clothing brands worldwide decreased from 3.4% to 2.2%.
Across the 12 months ending September 2026, Nike’s share of searches among golf clothing brands worldwide decreased from 2.6% to 1.6%.
Across the 12 months ending September 2026, Galvin Green’s share of searches among golf clothing brands worldwide decreased from 1.8% to 1.1%.
Across the 12 months ending September 2026, Redvanly’s share of searches among golf clothing brands worldwide decreased from 1.8% to 1.1%.
Across the 12 months ending September 2026, Under Armour’s share of searches among golf clothing brands worldwide decreased from 1.4% to 0.89%.
Across the 12 months ending September 2026, Adidas’ share of searches among golf clothing brands worldwide decreased from 1.8% to 0.59%.
Across the 12 months ending September 2026, Peter Millar’s share of searches among golf clothing brands worldwide peaked at 49.3% in September 2026 and was lowest at 27.9% in November 2025.
Across the 12 months ending September 2026, Rhoback’s share of searches among golf clothing brands worldwide peaked at 27.9% in November 2025 and was lowest at 11.1% in July 2026.
Across the 12 months ending September 2026, Johnnie-O’s share of searches among golf clothing brands worldwide peaked at 11.1% in July 2026 and was lowest at 6.2% in August 2026.
Across the 12 months ending September 2026, Malbon Golf’s share of searches among golf clothing brands worldwide peaked at 12.6% in April 2026 and was lowest at 8% in January 2026.
Across the 12 months ending September 2026, TravisMathew’s share of searches among golf clothing brands worldwide peaked at 14.3% in February 2026 and was lowest at 8.1% in September 2026.
Across the 12 months ending September 2026, Holderness & Bourne’s share of searches among golf clothing brands worldwide peaked at 6.1% in May 2026 and was lowest at 4.4% in January 2026.
Across the 12 months ending September 2026, Greyson Clothiers’ share of searches among golf clothing brands worldwide peaked at 3.4% in October 2025 and was lowest at 2.2% in August 2026.
Across the 12 months ending September 2026, Nike’s share of searches among golf clothing brands worldwide peaked at 4.6% in April 2026 and was lowest at 1.6% in September 2026.
Across the 12 months ending September 2026, Lululemon’s share of searches among golf clothing brands worldwide peaked at 1.8% in May 2026 and was lowest at 0.75% in November 2025.
Across the 12 months ending September 2026, Adidas’ share of searches among golf clothing brands worldwide peaked at 2.1% in March 2026 and was lowest at 0.59% in September 2026.
Across the 12 months ending September 2026, Johnnie-O rose from 5th to 3rd among golf clothing brands worldwide.
Across the 12 months ending September 2026, TravisMathew fell from 3rd to 5th among golf clothing brands worldwide.
Across the 12 months ending September 2026, Galvin Green rose from 10th to 9th among golf clothing brands worldwide.
Across the 12 months ending September 2026, J.Lindeberg rose from 12th to 10th among golf clothing brands worldwide.
Across the 12 months ending September 2026, Lululemon rose from 14th to 11th among golf clothing brands worldwide.
Across the 12 months ending September 2026, Redvanly fell from 11th to 12th among golf clothing brands worldwide.
Across the 12 months ending September 2026, Adidas fell from 9th to 14th among golf clothing brands worldwide.
Across the 12 months ending September 2026, FootJoy held steady: its share of searches among golf clothing brands worldwide moved less than 0.5 percentage points.

How did search popularity change for golf clothing brands worldwide in September 2026?

8 changes

In September 2026, Johnnie-O overtook Malbon Golf and TravisMathew to rank 3rd among golf clothing brands worldwide, with 8.1% of the searches.
In September 2026, Peter Millar gained share of searches among golf clothing brands worldwide, from 45.9% to 49.3%.
In September 2026, Rhoback lost share of searches among golf clothing brands worldwide, from 13.7% to 12.1%.
In September 2026, Malbon Golf lost share of searches among golf clothing brands worldwide, from 9.2% to 8.1%.
In September 2026, TravisMathew lost share of searches among golf clothing brands worldwide, from 9.2% to 8.1%.
In September 2026, Holderness & Bourne lost share of searches among golf clothing brands worldwide, from 5% to 4.4%.
Nike’s share of searches among golf clothing brands worldwide has lost ground for 3 months in a row, from 3.9% to 1.6% in September 2026.
Adidas’ share of searches among golf clothing brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.59% in September 2026.

How are branded searches counted for golf clothing brands?

16 search terms

Each brand's share of searches among golf clothing brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.