Brandwave

Peter Millar vs Rhoback:Which is more popular?

In September 2026, Peter Millar had more branded searches than Rhoback among golf clothing brands worldwide. Peter Millar had about 673,000 branded searches, while Rhoback had 165,000. Peter Millar made up 49.3% of all golf clothing brand searches we track, and Rhoback accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about golf clothing brands, Peter Millar appeared in all five answers and Rhoback in none.

Among golf clothing brands worldwide in September 2026

Who do people search for more?

Peter Millar, about 4 searches for every 1 for Rhoback

Peter Millar 673K searchesRhoback 165K searches

Who does AI mention more?

Peter Millar, mentioned in every answer we collected

Peter Millar in 5 of 5Rhoback in 0 of 5

Who does AI recommend more?

Peter Millar, the only one of the two named

Peter Millar first in 5Rhoback never named

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Top golf clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peter Millar appeared in all five answers. Rhoback did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peter Millar1st
  2. FootJoy2nd
  3. Adidas3rd
  4. Lululemon4th
  5. Nike5th
  6. Under Armour6th
  7. Greyson Clothiers7th
  8. Malbon Golf8th
  9. Holderness & Bourne9th
  10. +1 more
  11. Rhoback–
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peter Millar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lululemon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Malbon Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TravisMathew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holderness & Bourne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rhoback0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about golf clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Peter Millar or Rhoback more popular in search?

This chart shows how often people search Google for Peter Millar and Rhoback by name. Each line represents a brand's share of searches for all 15 golf clothing brands we track, month by month, from English-language searches worldwide.

Peter Millar and Rhoback among golf clothing brands worldwide, by month

Share of searches by month for Peter Millar, Rhoback. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter MillarRhobackJohnnie-OMalbon GolfTravisMathewHolderness & BourneGreyson ClothiersNikeGalvin GreenJ.LindebergLululemonRedvanlyUnder ArmourAdidasFootJoy
Oct 202529.3%19.6%7.2%8.8%13.1%5.9%3.4%2.6%1.8%1.4%1.2%1.8%1.4%1.8%0.64%
Nov 202527.9%27.9%6.9%8.3%12.5%4.6%2.7%2.5%1.4%1.1%0.75%1.4%0.92%0.92%0.41%
Dec 202530.4%20.3%9.1%9.1%13.6%5%2.8%2.7%1.2%1%0.82%1.5%0.82%1.2%0.54%
Jan 202640%14.7%8%8%12%4.4%3%2.4%1.3%1.1%1.3%1.3%1.1%0.72%0.59%
Feb 202632.1%14.3%7.9%9.6%14.3%5.3%3.2%4.3%1.3%1.3%1.3%1.6%1.3%1.6%0.57%
Mar 202629%15.9%8.7%10.6%13%5.8%2.9%3.9%1.2%1.4%1.4%1.7%1.4%2.1%0.95%
Apr 202634.4%12.6%6.9%12.6%10.3%5.7%2.8%4.6%0.93%1.7%1.7%1.4%1.4%2.1%0.76%
May 202630.5%13.7%7.5%11.2%13.7%6.1%3.2%4.1%1%1.5%1.8%1.5%1.5%1.8%0.82%
Jun 202628.7%19.2%8.6%10.5%12.8%5.8%2.5%3.9%0.94%1.4%1.4%1.4%0.94%1.4%0.63%
Jul 202636.9%11.1%11.1%11.1%11.1%5%2.6%3.3%0.81%1.5%1.5%1.5%0.99%0.99%0.66%
Aug 202645.9%13.7%6.2%9.2%9.2%5%2.2%1.8%0.83%1.2%1.2%1.2%0.83%0.83%0.55%
Sep 202649.3%12.1%8.1%8.1%8.1%4.4%2.2%1.6%1.1%1.1%1.1%1.1%0.89%0.59%0.4%

How has the Peter Millar and Rhoback comparison changed over the last 12 months?

3 findings
  • Peter Millar was ahead of Rhoback in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Peter Millar’s share of searches among golf clothing brands worldwide moved from 29.3% to 49.3%, and its estimated monthly branded searches moved from 246K to 673K.
  • Across the 12 months ending September 2026, Rhoback’s share of searches among golf clothing brands worldwide moved from 19.6% to 12.1%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for golf clothing brands worldwide in September 2026?

2 changes

  1. In September 2026, Peter Millar gained share of searches among golf clothing brands worldwide, from 45.9% to 49.3%.

  2. In September 2026, Rhoback lost share of searches among golf clothing brands worldwide, from 13.7% to 12.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Peter Millar’s and Rhoback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Peter Millar

1 branded search term

  • peter millar

Rhoback

1 branded search term

  • rhoback

How the Brand Demand Index is measured

Other head-to-heads among golf clothing brands

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