Johnnie-O vs Rhoback:Which is more popular?
In September 2026, Rhoback had more branded searches than Johnnie-O among golf clothing brands worldwide. Rhoback had about 165,000 branded searches, while Johnnie-O had 110,000. Rhoback made up 12.1% of all golf clothing brand searches we track, and Johnnie-O accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about golf clothing brands, neither Johnnie-O nor Rhoback appeared in any of the five answers.
Who do people search for more?
Rhoback, about 50% more searches than Johnnie-O
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Johnnie-O vs Rhoback and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top golf clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Johnnie-O nor Rhoback showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Peter Millar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lululemon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Under Armour4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Malbon Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TravisMathew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rhoback0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Johnnie-O0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about golf clothing brands
5 answers
Asked ChatGPT
“Which golf clothing brand should I buy?”
Asked ChatGPT
“What are the best golf clothing brands?”
Asked ChatGPT
“What's the best golf clothing brand for playing in hot weather?”
Searched Google, AI Overview
“golf apparel”
Searched Google, AI Overview
“golf clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Johnnie-O or Rhoback more popular in search?
This chart shows how often people search Google for Johnnie-O and Rhoback by name. Each line represents a brand's share of searches for all 15 golf clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rhoback, Johnnie-O. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peter Millar | Rhoback | Johnnie-O | Malbon Golf | TravisMathew | Holderness & Bourne | Greyson Clothiers | Nike | Galvin Green | J.Lindeberg | Lululemon | Redvanly | Under Armour | Adidas | FootJoy |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 19.6% | 7.2% | 8.8% | 13.1% | 5.9% | 3.4% | 2.6% | 1.8% | 1.4% | 1.2% | 1.8% | 1.4% | 1.8% | 0.64% |
| Nov 2025 | 27.9% | 27.9% | 6.9% | 8.3% | 12.5% | 4.6% | 2.7% | 2.5% | 1.4% | 1.1% | 0.75% | 1.4% | 0.92% | 0.92% | 0.41% |
| Dec 2025 | 30.4% | 20.3% | 9.1% | 9.1% | 13.6% | 5% | 2.8% | 2.7% | 1.2% | 1% | 0.82% | 1.5% | 0.82% | 1.2% | 0.54% |
| Jan 2026 | 40% | 14.7% | 8% | 8% | 12% | 4.4% | 3% | 2.4% | 1.3% | 1.1% | 1.3% | 1.3% | 1.1% | 0.72% | 0.59% |
| Feb 2026 | 32.1% | 14.3% | 7.9% | 9.6% | 14.3% | 5.3% | 3.2% | 4.3% | 1.3% | 1.3% | 1.3% | 1.6% | 1.3% | 1.6% | 0.57% |
| Mar 2026 | 29% | 15.9% | 8.7% | 10.6% | 13% | 5.8% | 2.9% | 3.9% | 1.2% | 1.4% | 1.4% | 1.7% | 1.4% | 2.1% | 0.95% |
| Apr 2026 | 34.4% | 12.6% | 6.9% | 12.6% | 10.3% | 5.7% | 2.8% | 4.6% | 0.93% | 1.7% | 1.7% | 1.4% | 1.4% | 2.1% | 0.76% |
| May 2026 | 30.5% | 13.7% | 7.5% | 11.2% | 13.7% | 6.1% | 3.2% | 4.1% | 1% | 1.5% | 1.8% | 1.5% | 1.5% | 1.8% | 0.82% |
| Jun 2026 | 28.7% | 19.2% | 8.6% | 10.5% | 12.8% | 5.8% | 2.5% | 3.9% | 0.94% | 1.4% | 1.4% | 1.4% | 0.94% | 1.4% | 0.63% |
| Jul 2026 | 36.9% | 11.1% | 11.1% | 11.1% | 11.1% | 5% | 2.6% | 3.3% | 0.81% | 1.5% | 1.5% | 1.5% | 0.99% | 0.99% | 0.66% |
| Aug 2026 | 45.9% | 13.7% | 6.2% | 9.2% | 9.2% | 5% | 2.2% | 1.8% | 0.83% | 1.2% | 1.2% | 1.2% | 0.83% | 0.83% | 0.55% |
| Sep 2026 | 49.3% | 12.1% | 8.1% | 8.1% | 8.1% | 4.4% | 2.2% | 1.6% | 1.1% | 1.1% | 1.1% | 1.1% | 0.89% | 0.59% | 0.4% |
How has the Johnnie-O and Rhoback comparison changed over the last 12 months?
3 findings
- Rhoback was ahead of Johnnie-O in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Johnnie-O’s share of searches among golf clothing brands worldwide moved from 7.2% to 8.1%, and its estimated monthly branded searches moved from 60.5K to 110K.
- Across the 12 months ending September 2026, Rhoback’s share of searches among golf clothing brands worldwide moved from 19.6% to 12.1%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for golf clothing brands worldwide in September 2026?
2 changes
In September 2026, Johnnie-O overtook Malbon Golf and TravisMathew to rank 3rd among golf clothing brands worldwide, with 8.1% of the searches.
In September 2026, Rhoback lost share of searches among golf clothing brands worldwide, from 13.7% to 12.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Johnnie-O’s and Rhoback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among golf clothing brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.