Brandwave

How popular isJohnnie-O?

In September 2026, people searched for Johnnie-O by name about 110,000 times worldwide, an 81.8% increase from the previous year. These searches made up 8.1% of all global golf clothing brand searches, placing Johnnie-O third out of 15 brands. When we asked both ChatGPT and Google AI Overviews about golf clothing brands, Johnnie-O did not appear in any of the answers.

Search and AI answers in September 2026

Johnnie-O is the third most searched of 15 competitors and not listed in any AI answer.

  1. Peter MillarShare of searches 49.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RhobackShare of searches 12.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Johnnie-OShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Malbon GolfShare of searches 8.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. TravisMathewShare of searches 8.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th

+10 more

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Top golf clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Johnnie-O did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peter Millar1st
  2. FootJoy2nd
  3. Adidas3rd
  4. Lululemon4th
  5. Nike5th
  6. Under Armour6th
  7. Greyson Clothiers7th
  8. +3 more
  9. Rhoback–
  10. Johnnie-O–
  11. Galvin Green–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peter Millar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lululemon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Malbon Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TravisMathew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holderness & Bourne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Johnnie-O0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about golf clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which golf clothing brands compete with Johnnie-O?

Johnnie-O against golf clothing brands worldwide, by month

Share of searches by month for Peter Millar, Rhoback, Johnnie-O, Malbon Golf, TravisMathew, Holderness & Bourne, Greyson Clothiers. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter MillarRhobackJohnnie-OMalbon GolfTravisMathewHolderness & BourneGreyson ClothiersNikeGalvin GreenJ.LindebergLululemonRedvanlyUnder ArmourAdidasFootJoy
Oct 202529.3%19.6%7.2%8.8%13.1%5.9%3.4%2.6%1.8%1.4%1.2%1.8%1.4%1.8%0.64%
Nov 202527.9%27.9%6.9%8.3%12.5%4.6%2.7%2.5%1.4%1.1%0.75%1.4%0.92%0.92%0.41%
Dec 202530.4%20.3%9.1%9.1%13.6%5%2.8%2.7%1.2%1%0.82%1.5%0.82%1.2%0.54%
Jan 202640%14.7%8%8%12%4.4%3%2.4%1.3%1.1%1.3%1.3%1.1%0.72%0.59%
Feb 202632.1%14.3%7.9%9.6%14.3%5.3%3.2%4.3%1.3%1.3%1.3%1.6%1.3%1.6%0.57%
Mar 202629%15.9%8.7%10.6%13%5.8%2.9%3.9%1.2%1.4%1.4%1.7%1.4%2.1%0.95%
Apr 202634.4%12.6%6.9%12.6%10.3%5.7%2.8%4.6%0.93%1.7%1.7%1.4%1.4%2.1%0.76%
May 202630.5%13.7%7.5%11.2%13.7%6.1%3.2%4.1%1%1.5%1.8%1.5%1.5%1.8%0.82%
Jun 202628.7%19.2%8.6%10.5%12.8%5.8%2.5%3.9%0.94%1.4%1.4%1.4%0.94%1.4%0.63%
Jul 202636.9%11.1%11.1%11.1%11.1%5%2.6%3.3%0.81%1.5%1.5%1.5%0.99%0.99%0.66%
Aug 202645.9%13.7%6.2%9.2%9.2%5%2.2%1.8%0.83%1.2%1.2%1.2%0.83%0.83%0.55%
Sep 202649.3%12.1%8.1%8.1%8.1%4.4%2.2%1.6%1.1%1.1%1.1%1.1%0.89%0.59%0.4%

  1. 1.Peter Millar

    49.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +3.4 points.

  2. 2.Rhoback

    12.1%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -1.6 points.

  3. 3.Johnnie-O

    8.1%

    Moved from 5th to 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.9 points.

  4. 4.Malbon Golf

    8.1%

    Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  5. 5.TravisMathew

    8.1%

    Moved from 4th to 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  6. 6.Holderness & Bourne

    4.4%

    Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  7. 7.Greyson Clothiers

    2.2%

    Held 7th. 30.3K estimated branded searches, -5.6% vs prior month. Share 0 points.

  8. 8.Nike

    1.6%

    Held 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  9. 9.Galvin Green

    1.1%

    Moved from 13th to 9th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  10. 10.J.Lindeberg

    1.1%

    Moved from 9th to 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  11. 11.Lululemon

    1.1%

    Moved from 10th to 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  12. 12.Redvanly

    1.1%

    Moved from 11th to 12th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  13. 13.Under Armour

    0.89%

    Moved from 14th to 13th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  14. 14.Adidas

    0.59%

    Moved from 12th to 14th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

  15. 15.FootJoy

    0.4%

    Held 15th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Nike, J.Lindeberg and 4 other brands sell other things too, so only their searches that name this product count here, like “nike golf apparel”.

Compare popularity between Johnnie-O and its closest rivals

Every comparison with Johnnie-O

14 comparisons

How has branded search demand for Johnnie-O changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Johnnie-O worldwide rose from 60.5K to 110K.
  • Across the 12 months ending September 2026, Johnnie-O’s share of searches among golf clothing brands worldwide increased from 7.2% to 8.1%.
  • Across the 12 months ending September 2026, Johnnie-O’s share of searches among golf clothing brands worldwide peaked at 11.1% in July 2026 and was lowest at 6.2% in August 2026.
  • Across the 12 months ending September 2026, Johnnie-O rose from 5th to 3rd among golf clothing brands worldwide.

How did search popularity change for golf clothing brands worldwide in September 2026?

6 changes

  1. In September 2026, Johnnie-O overtook Malbon Golf and TravisMathew to rank 3rd among golf clothing brands worldwide, with 8.1% of the searches.

  2. In September 2026, Peter Millar gained share of searches among golf clothing brands worldwide, from 45.9% to 49.3%.

  3. In September 2026, Rhoback lost share of searches among golf clothing brands worldwide, from 13.7% to 12.1%.

  4. In September 2026, Malbon Golf lost share of searches among golf clothing brands worldwide, from 9.2% to 8.1%.

  5. In September 2026, TravisMathew lost share of searches among golf clothing brands worldwide, from 9.2% to 8.1%.

  6. In September 2026, Holderness & Bourne lost share of searches among golf clothing brands worldwide, from 5% to 4.4%.

How are Johnnie-O’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Johnnie-O’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • johnnie o

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How the Brand Demand Index is measured

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