Johnnie-O vs Under Armour:Which is more popular?
In September 2026, Johnnie-O had more branded searches than Under Armour among golf clothing brands worldwide. Johnnie-O had about 110,000 branded searches, while Under Armour had 12,100. Johnnie-O made up 8.1% of all golf clothing brand searches we track, and Under Armour accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about golf clothing brands, Under Armour appeared in four of the five answers and Johnnie-O in none.
Who do people search for more?
Johnnie-O, about 9 searches for every 1 for Under Armour
Who does AI mention more?
Under Armour, mentioned in 4 of 5 answers, Johnnie-O in 0
Who does AI recommend more?
Under Armour, the only one of the two named
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Top golf clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Under Armour was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Johnnie-O did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Peter Millar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lululemon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Under Armour4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Malbon Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TravisMathew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Holderness & Bourne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Johnnie-O0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about golf clothing brands
5 answers
Asked ChatGPT
“Which golf clothing brand should I buy?”
Asked ChatGPT
“What are the best golf clothing brands?”
Asked ChatGPT
“What's the best golf clothing brand for playing in hot weather?”
Searched Google, AI Overview
“golf apparel”
Searched Google, AI Overview
“golf clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Johnnie-O or Under Armour more popular in search?
This chart shows how often people search Google for Johnnie-O and Under Armour by name. Each line represents a brand's share of searches for all 15 golf clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Johnnie-O, Under Armour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peter Millar | Rhoback | Johnnie-O | Malbon Golf | TravisMathew | Holderness & Bourne | Greyson Clothiers | Nike | Galvin Green | J.Lindeberg | Lululemon | Redvanly | Under Armour | Adidas | FootJoy |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 19.6% | 7.2% | 8.8% | 13.1% | 5.9% | 3.4% | 2.6% | 1.8% | 1.4% | 1.2% | 1.8% | 1.4% | 1.8% | 0.64% |
| Nov 2025 | 27.9% | 27.9% | 6.9% | 8.3% | 12.5% | 4.6% | 2.7% | 2.5% | 1.4% | 1.1% | 0.75% | 1.4% | 0.92% | 0.92% | 0.41% |
| Dec 2025 | 30.4% | 20.3% | 9.1% | 9.1% | 13.6% | 5% | 2.8% | 2.7% | 1.2% | 1% | 0.82% | 1.5% | 0.82% | 1.2% | 0.54% |
| Jan 2026 | 40% | 14.7% | 8% | 8% | 12% | 4.4% | 3% | 2.4% | 1.3% | 1.1% | 1.3% | 1.3% | 1.1% | 0.72% | 0.59% |
| Feb 2026 | 32.1% | 14.3% | 7.9% | 9.6% | 14.3% | 5.3% | 3.2% | 4.3% | 1.3% | 1.3% | 1.3% | 1.6% | 1.3% | 1.6% | 0.57% |
| Mar 2026 | 29% | 15.9% | 8.7% | 10.6% | 13% | 5.8% | 2.9% | 3.9% | 1.2% | 1.4% | 1.4% | 1.7% | 1.4% | 2.1% | 0.95% |
| Apr 2026 | 34.4% | 12.6% | 6.9% | 12.6% | 10.3% | 5.7% | 2.8% | 4.6% | 0.93% | 1.7% | 1.7% | 1.4% | 1.4% | 2.1% | 0.76% |
| May 2026 | 30.5% | 13.7% | 7.5% | 11.2% | 13.7% | 6.1% | 3.2% | 4.1% | 1% | 1.5% | 1.8% | 1.5% | 1.5% | 1.8% | 0.82% |
| Jun 2026 | 28.7% | 19.2% | 8.6% | 10.5% | 12.8% | 5.8% | 2.5% | 3.9% | 0.94% | 1.4% | 1.4% | 1.4% | 0.94% | 1.4% | 0.63% |
| Jul 2026 | 36.9% | 11.1% | 11.1% | 11.1% | 11.1% | 5% | 2.6% | 3.3% | 0.81% | 1.5% | 1.5% | 1.5% | 0.99% | 0.99% | 0.66% |
| Aug 2026 | 45.9% | 13.7% | 6.2% | 9.2% | 9.2% | 5% | 2.2% | 1.8% | 0.83% | 1.2% | 1.2% | 1.2% | 0.83% | 0.83% | 0.55% |
| Sep 2026 | 49.3% | 12.1% | 8.1% | 8.1% | 8.1% | 4.4% | 2.2% | 1.6% | 1.1% | 1.1% | 1.1% | 1.1% | 0.89% | 0.59% | 0.4% |
Under Armour sells other things too, so only its searches that name this product count here, like “under armour golf”.
How has the Johnnie-O and Under Armour comparison changed over the last 12 months?
3 findings
- Johnnie-O was ahead of Under Armour in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Johnnie-O’s share of searches among golf clothing brands worldwide moved from 7.2% to 8.1%, and its estimated monthly branded searches moved from 60.5K to 110K.
- Across the 12 months ending September 2026, Under Armour’s share of searches among golf clothing brands worldwide moved from 1.4% to 0.89%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for golf clothing brands worldwide in September 2026?
2 changes
In September 2026, Johnnie-O overtook Malbon Golf and TravisMathew to rank 3rd among golf clothing brands worldwide, with 8.1% of the searches.
In September 2026, Under Armour rose from 14th to 13th among golf clothing brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Johnnie-O’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Johnnie-O
1 branded search term
- johnnie o
Under Armour
1 branded search term
- under armour golf
Other head-to-heads among golf clothing brands
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