Brandwave

Johnnie-O vs Malbon Golf:Which is more popular?

In September 2026, Johnnie-O and Malbon Golf were level in searches among golf clothing brands worldwide, with an estimated 110K branded searches each, at 8.1% of the total each. When we asked ChatGPT and Google AI Overviews about golf clothing brands, Malbon Golf appeared in one of the five answers and Johnnie-O in none.

Among golf clothing brands worldwide in September 2026

Who do people search for more?

Johnnie-O and Malbon Golf are searched for about as often as each other.

Johnnie-O 110K searchesMalbon Golf 110K searches

Who does AI mention more?

Malbon Golf, mentioned in 1 of 5 answers, Johnnie-O in 0

Malbon Golf in 1 of 5Johnnie-O in 0 of 5

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Top golf clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Malbon Golf was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Johnnie-O did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peter Millar1st
  2. FootJoy2nd
  3. Adidas3rd
  4. Lululemon4th
  5. Nike5th
  6. Under Armour6th
  7. Greyson Clothiers7th
  8. Malbon Golf8th
  9. Holderness & Bourne9th
  10. +2 more
  11. Johnnie-O–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peter Millar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lululemon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Malbon Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TravisMathew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holderness & Bourne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Johnnie-O0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about golf clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Johnnie-O or Malbon Golf more popular in search?

This chart shows how often people search Google for Johnnie-O and Malbon Golf by name. Each line represents a brand's share of searches for all 15 golf clothing brands we track, month by month, from English-language searches worldwide.

Johnnie-O and Malbon Golf among golf clothing brands worldwide, by month

Share of searches by month for Johnnie-O, Malbon Golf. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter MillarRhobackJohnnie-OMalbon GolfTravisMathewHolderness & BourneGreyson ClothiersNikeGalvin GreenJ.LindebergLululemonRedvanlyUnder ArmourAdidasFootJoy
Oct 202529.3%19.6%7.2%8.8%13.1%5.9%3.4%2.6%1.8%1.4%1.2%1.8%1.4%1.8%0.64%
Nov 202527.9%27.9%6.9%8.3%12.5%4.6%2.7%2.5%1.4%1.1%0.75%1.4%0.92%0.92%0.41%
Dec 202530.4%20.3%9.1%9.1%13.6%5%2.8%2.7%1.2%1%0.82%1.5%0.82%1.2%0.54%
Jan 202640%14.7%8%8%12%4.4%3%2.4%1.3%1.1%1.3%1.3%1.1%0.72%0.59%
Feb 202632.1%14.3%7.9%9.6%14.3%5.3%3.2%4.3%1.3%1.3%1.3%1.6%1.3%1.6%0.57%
Mar 202629%15.9%8.7%10.6%13%5.8%2.9%3.9%1.2%1.4%1.4%1.7%1.4%2.1%0.95%
Apr 202634.4%12.6%6.9%12.6%10.3%5.7%2.8%4.6%0.93%1.7%1.7%1.4%1.4%2.1%0.76%
May 202630.5%13.7%7.5%11.2%13.7%6.1%3.2%4.1%1%1.5%1.8%1.5%1.5%1.8%0.82%
Jun 202628.7%19.2%8.6%10.5%12.8%5.8%2.5%3.9%0.94%1.4%1.4%1.4%0.94%1.4%0.63%
Jul 202636.9%11.1%11.1%11.1%11.1%5%2.6%3.3%0.81%1.5%1.5%1.5%0.99%0.99%0.66%
Aug 202645.9%13.7%6.2%9.2%9.2%5%2.2%1.8%0.83%1.2%1.2%1.2%0.83%0.83%0.55%
Sep 202649.3%12.1%8.1%8.1%8.1%4.4%2.2%1.6%1.1%1.1%1.1%1.1%0.89%0.59%0.4%

How has the Johnnie-O and Malbon Golf comparison changed over the last 12 months?

3 findings
  • Johnnie-O was ahead of Malbon Golf in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Johnnie-O’s share of searches among golf clothing brands worldwide moved from 7.2% to 8.1%, and its estimated monthly branded searches moved from 60.5K to 110K.
  • Across the 12 months ending September 2026, Malbon Golf’s share of searches among golf clothing brands worldwide moved from 8.8% to 8.1%, and its estimated monthly branded searches moved from 74K to 110K.

How did search popularity change for golf clothing brands worldwide in September 2026?

2 changes

  1. In September 2026, Johnnie-O overtook Malbon Golf and TravisMathew to rank 3rd among golf clothing brands worldwide, with 8.1% of the searches.

  2. In September 2026, Malbon Golf lost share of searches among golf clothing brands worldwide, from 9.2% to 8.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Johnnie-O’s and Malbon Golf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Johnnie-O

1 branded search term

  • johnnie o

Malbon Golf

1 branded search term

  • malbon

How the Brand Demand Index is measured

Other head-to-heads among golf clothing brands

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