Brandwave

Sports bag brands:Which brands are most popular in search?

Adidas and Nike share the highest estimated Share of Search among sports bag brands worldwide, at 38.3% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas38.3%
  2. Nike38.3%
  3. Puma17.1%
  4. Under Armour6.3%
  5. Head0.02%

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Share of SearchLeaderboard

Compare the sports bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sports bag brands worldwide, by month

Share of Search by month for Adidas, Nike, Puma, Under Armour. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikePumaUnder ArmourHead
Oct 202534.2%42%15.4%8.4%0.03%
Nov 202535.9%43.8%13.2%7.2%0.02%
Dec 202535.3%43.1%12.9%8.7%0.03%
Jan 202631.3%46.9%14.1%7.7%0.03%
Feb 202634.7%42.6%15.6%7%0.03%
Mar 202634.8%42.5%15.6%7%0.03%
Apr 202633.5%41.2%18.5%6.8%0.03%
May 202635.3%35.3%23.5%5.8%0.02%
Jun 202639.5%39.5%14.5%6.5%0.02%
Jul 202639.5%39.5%14.5%6.5%0.02%
Aug 202638.3%38.3%17.1%6.3%0.02%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Adidas

    38.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Nike

    38.3%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Puma

    17.1%

    Held 3rd. 9.1M estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  4. 4.Under Armour

    6.3%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Head

    0.02%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among sports bag brands worldwide?

Adidas and Nike share the highest estimated Share of Search among sports bag brands worldwide, at 38.3% in August 2026.

Global sports bag brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adidas34.2% → 38.3%39.5%Jun 202631.3%Jan 20262nd → 1st
Nike42% → 38.3%46.9%Jan 202635.3%May 20261st → 2nd
Puma15.4% → 17.1%23.5%May 202612.9%Dec 20253rd
Under Armour8.4% → 6.3%8.7%Dec 20255.8%May 20264th
Head0.03% → 0.02%0.03%Feb 20260.02%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sports bag brands worldwide increased from 34.2% to 38.3%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among sports bag brands worldwide decreased from 42% to 38.3%.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among sports bag brands worldwide increased from 15.4% to 17.1%.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among sports bag brands worldwide decreased from 8.4% to 6.3%.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sports bag brands worldwide peaked at 39.5% in June 2026 and was lowest at 31.3% in January 2026.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among sports bag brands worldwide peaked at 46.9% in January 2026 and was lowest at 35.3% in May 2026.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among sports bag brands worldwide peaked at 23.5% in May 2026 and was lowest at 12.9% in December 2025.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among sports bag brands worldwide peaked at 8.7% in December 2025 and was lowest at 5.8% in May 2026.
  • Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among sports bag brands worldwide.
  • Across the 11 months ending August 2026, Nike fell from 1st to 2nd among sports bag brands worldwide.
  • Across the 11 months ending August 2026, Head held steady: its estimated Share of Search among sports bag brands worldwide moved less than 0.5 percentage points.

How did search popularity change for sports bag brands worldwide in August 2026?

  1. In August 2026, Puma gained estimated Share of Search among sports bag brands worldwide, from 14.5% to 17.1%.

  2. In August 2026, Adidas lost estimated Share of Search among sports bag brands worldwide, from 39.5% to 38.3%.

  3. In August 2026, Nike lost estimated Share of Search among sports bag brands worldwide, from 39.5% to 38.3%.

  4. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

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