Adidas vs etnies:Which is more popular?
In September 2026, Adidas had more branded searches than etnies among skate shoes brands worldwide. Adidas had about 21.8 million branded searches, while etnies had 60,500. Adidas made up 30.4% of all skate shoes brand searches we track, and etnies accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about skate shoes brands, etnies appeared in all five answers and Adidas in three. etnies was mentioned before Adidas in four out of five answers.
Who do people search for more?
Adidas, about 361 searches for every 1 for etnies
Who does AI mention more?
etnies, mentioned in every answer we collected
Who does AI recommend more?
etnies, named ahead of Adidas in 4 of 5 answers
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Top skate shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, etnies appeared in all five answers. Adidas was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. etnies was listed before Adidas in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- etnies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Balance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Adidas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DVS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skate shoes brands
5 answers
Asked ChatGPT
“Which skate shoes brand should I buy?”
Asked ChatGPT
“What are the best skate shoes brands?”
Asked ChatGPT
“What's the best skate shoes brand for everyday skating?”
Searched Google, AI Overview
“skate shoes”
Searched Google, AI Overview
“skateboarding shoes”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Adidas or etnies more popular in search?
This chart shows how often people search Google for Adidas and etnies by name. Each line represents a brand's share of searches for all seven skate shoes brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Adidas, etnies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | Vans | DVS | etnies |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 31% | 18.1% | 12% | 5.4% | 0.18% | 0.1% |
| Nov 2025 | 35.1% | 31.9% | 16.2% | 10.6% | 6% | 0.13% | 0.09% |
| Dec 2025 | 35.1% | 31.3% | 15.5% | 10.9% | 7% | 0.15% | 0.08% |
| Jan 2026 | 38.5% | 29.1% | 14.6% | 12.1% | 5.4% | 0.18% | 0.08% |
| Feb 2026 | 34.6% | 31% | 15.8% | 12.6% | 5.8% | 0.19% | 0.09% |
| Mar 2026 | 34.4% | 31.5% | 15.6% | 12.6% | 5.7% | 0.15% | 0.08% |
| Apr 2026 | 32.2% | 30.1% | 17.8% | 14.3% | 5.4% | 0.18% | 0.1% |
| May 2026 | 29.7% | 32.1% | 13.4% | 18.5% | 6% | 0.16% | 0.09% |
| Jun 2026 | 32.9% | 34% | 15% | 12.4% | 5.5% | 0.18% | 0.08% |
| Jul 2026 | 32.3% | 34% | 14.5% | 12.3% | 6.6% | 0.18% | 0.1% |
| Aug 2026 | 30.2% | 32% | 16.5% | 13.7% | 7.4% | 0.16% | 0.09% |
| Sep 2026 | 33.9% | 30.4% | 15.4% | 13% | 7% | 0.19% | 0.08% |
How has the Adidas and etnies comparison changed over the last 12 months?
3 findings
- Adidas was ahead of etnies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among skate shoes brands worldwide moved from 31% to 30.4%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
- Across the 12 months ending September 2026, etnies’ share of searches among skate shoes brands worldwide moved from 0.1% to 0.08%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for skate shoes brands worldwide in September 2026?
3 changes
In September 2026, Nike overtook Adidas to become the leader among skate shoes brands worldwide, with 33.9% of the searches.
In September 2026, Adidas lost share of searches among skate shoes brands worldwide, from 32% to 30.4%.
Estimated monthly branded searches for etnies worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Adidas’ and etnies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among skate shoes brands
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