Brandwave

How popular isetnies?

In September 2026, people searched for etnies by name about 60,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.12% of all global skate shoes brand searches, placing etnies sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about skate shoes brands, etnies appeared in all answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

etnies is the sixth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. NikeShare of searches 48.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. New BalanceShare of searches 22.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. PumaShare of searches 18.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. VansShare of searches 10%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. etniesShare of searches 0.12%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top skate shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, etnies appeared in all five answers. etnies is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vans1st
  2. Nike2nd
  3. New Balance3rd
  4. etnies4th
  5. Adidas5th
  6. Puma–
  7. DVS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • etnies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DVS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skate shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which skate shoes brands compete with etnies?

etnies against skate shoes brands worldwide, by month

Share of searches by month for Nike, New Balance, Puma, Vans, etnies. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeNew BalancePumaVansDVSetniesAdidas
Oct 202548.1%26.2%17.3%7.9%0.26%0.14%0.06%
Nov 202551.6%23.8%15.5%8.8%0.19%0.13%0.04%
Dec 202551.1%22.6%15.8%10.2%0.22%0.12%0.04%
Jan 202654.3%20.7%17%7.6%0.25%0.11%0.04%
Feb 202650.1%22.8%18.2%8.4%0.28%0.12%0.05%
Mar 202650.2%22.7%18.4%8.3%0.23%0.12%0.05%
Apr 202646.1%25.4%20.4%7.7%0.25%0.14%0.04%
May 202643.7%19.7%27.3%8.9%0.24%0.13%0.04%
Jun 202649.8%22.7%18.7%8.4%0.28%0.12%0.05%
Jul 202649%22%18.6%9.9%0.27%0.15%0.04%
Aug 202644.4%24.2%20.1%10.9%0.24%0.13%0.04%
Sep 202648.7%22.2%18.7%10%0.27%0.12%0.04%

  1. 1.Nike

    48.7%

    Held 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +4.3 points.

  2. 2.New Balance

    22.2%

    Held 2nd. 11.1M estimated branded searches, -18.4% vs prior month. Share -2 points.

  3. 3.Puma

    18.7%

    Held 3rd. 9.4M estimated branded searches, -17.1% vs prior month. Share -1.4 points.

  4. 4.Vans

    10%

    Held 4th. 5M estimated branded searches, -18.3% vs prior month. Share -0.9 points.

  5. 5.DVS

    0.27%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.etnies

    0.12%

    Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  7. 7.Adidas

    0.04%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between etnies and its closest rivals

Every comparison with etnies

6 comparisons

How has branded search demand for etnies changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for etnies worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, etnies’ share of searches among skate shoes brands worldwide held steady, from 0.14% to 0.12%.

How did search popularity change for skate shoes brands worldwide in September 2026?

6 changes

  1. In September 2026, Nike gained share of searches among skate shoes brands worldwide, from 44.4% to 48.7%.

  2. In September 2026, New Balance lost share of searches among skate shoes brands worldwide, from 24.2% to 22.2%.

  3. In September 2026, Puma lost share of searches among skate shoes brands worldwide, from 20.1% to 18.7%.

  4. In September 2026, Vans lost share of searches among skate shoes brands worldwide, from 10.9% to 10%.

  5. Estimated monthly branded searches for Adidas worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

  6. Estimated monthly branded searches for etnies worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are etnies’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using etnies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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