Brandwave

Skate shoes brands:Which are searched most?

In September 2026, Nike was the most searched among skate shoes brands worldwide, with an estimated 24.3M branded searches and 36.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike36.4%
  2. Adidas32.7%
  3. New Balance16.6%
  4. Puma14%
  5. DVS0.2%

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Share of SearchLeaderboard

Compare the skate shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among skate shoes brands worldwide, by month

Share of Search by month for Nike, Adidas, New Balance, Puma. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalancePumaDVS
Oct 202535.2%32.8%19.2%12.7%0.19%
Nov 202537.4%34%17.3%11.2%0.14%
Dec 202537.8%33.6%16.7%11.7%0.17%
Jan 202640.7%30.8%15.5%12.8%0.19%
Feb 202636.7%33%16.8%13.4%0.2%
Mar 202636.5%33.4%16.5%13.4%0.16%
Apr 202634.1%31.8%18.8%15.1%0.19%
May 202631.6%34.2%14.3%19.8%0.17%
Jun 202634.8%36%15.9%13.1%0.19%
Jul 202634.6%36.5%15.6%13.2%0.19%
Aug 202632.6%34.6%17.8%14.8%0.18%
Sep 202636.4%32.7%16.6%14%0.2%

This month’s ranking, September 2026

  1. 1.Nike

    36.4%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.8 points.

  2. 2.Adidas

    32.7%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.9 points.

  3. 3.New Balance

    16.6%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -1.2 points.

  4. 4.Puma

    14%

    Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.8 points.

  5. 5.DVS

    0.2%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among skate shoes brands worldwide?

In September 2026, Nike was the most searched among skate shoes brands worldwide, with an estimated 24.3M branded searches and 36.4% estimated Share of Search within this set. Adidas is in 2nd place, 3.7 percentage points behind at 32.7% Share of Search.

Global skate shoes brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nike35.2% → 36.4%40.7%Jan 202631.6%May 20261st
Adidas32.8% → 32.7%36.5%Jul 202630.8%Jan 20262nd
New Balance19.2% → 16.6%19.2%Oct 202514.3%May 20263rd
Puma12.7% → 14%19.8%May 202611.2%Nov 20254th
DVS0.19% → 0.2%0.2%Feb 20260.14%Nov 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among skate shoes brands worldwide increased from 35.2% to 36.4%.
  • Across the 12 months ending September 2026, New Balance’s estimated Share of Search among skate shoes brands worldwide decreased from 19.2% to 16.6%.
  • Across the 12 months ending September 2026, Puma’s estimated Share of Search among skate shoes brands worldwide increased from 12.7% to 14%.
  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among skate shoes brands worldwide peaked at 40.7% in January 2026 and was lowest at 31.6% in May 2026.
  • Across the 12 months ending September 2026, Adidas’ estimated Share of Search among skate shoes brands worldwide peaked at 36.5% in July 2026 and was lowest at 30.8% in January 2026.
  • Across the 12 months ending September 2026, New Balance’s estimated Share of Search among skate shoes brands worldwide peaked at 19.2% in October 2025 and was lowest at 14.3% in May 2026.
  • Across the 12 months ending September 2026, Puma’s estimated Share of Search among skate shoes brands worldwide peaked at 19.8% in May 2026 and was lowest at 11.2% in November 2025.
  • Across the 12 months ending September 2026, Adidas and DVS held steady: their estimated Share of Search among skate shoes brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for skate shoes brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among skate shoes brands worldwide, with 36.4% estimated Share of Search.

  2. In September 2026, Adidas lost estimated Share of Search among skate shoes brands worldwide, from 34.6% to 32.7%.

  3. In September 2026, New Balance lost estimated Share of Search among skate shoes brands worldwide, from 17.8% to 16.6%.

  4. In September 2026, Puma lost estimated Share of Search among skate shoes brands worldwide, from 14.8% to 14%.

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