How popular isPuma in search?
In September 2026, there were an estimated 9.4M branded searches for Puma worldwide which held steady over the last 12 months. Puma holds 14% estimated Share of Search among skate shoes brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nike36.4%Adidas32.7%
New Balance16.6%
Puma14%
DVS0.2%
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Which skate shoes brands compete with Puma?
Share of Search by month for Nike, Adidas, New Balance, Puma. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | Puma | DVS |
|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 32.8% | 19.2% | 12.7% | 0.19% |
| Nov 2025 | 37.4% | 34% | 17.3% | 11.2% | 0.14% |
| Dec 2025 | 37.8% | 33.6% | 16.7% | 11.7% | 0.17% |
| Jan 2026 | 40.7% | 30.8% | 15.5% | 12.8% | 0.19% |
| Feb 2026 | 36.7% | 33% | 16.8% | 13.4% | 0.2% |
| Mar 2026 | 36.5% | 33.4% | 16.5% | 13.4% | 0.16% |
| Apr 2026 | 34.1% | 31.8% | 18.8% | 15.1% | 0.19% |
| May 2026 | 31.6% | 34.2% | 14.3% | 19.8% | 0.17% |
| Jun 2026 | 34.8% | 36% | 15.9% | 13.1% | 0.19% |
| Jul 2026 | 34.6% | 36.5% | 15.6% | 13.2% | 0.19% |
| Aug 2026 | 32.6% | 34.6% | 17.8% | 14.8% | 0.18% |
| Sep 2026 | 36.4% | 32.7% | 16.6% | 14% | 0.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.4% | 24.3M | -2.4% | +3.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 32.7% | 21.8M | -17.5% | -1.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 16.6% | 11.1M | -18.4% | -1.2 points | |
| 4, held 4th | 14% | 9.4M | -17.1% | -0.8 points | |
| 5, held 5th | 0.2% | 135K | 0% | 0 points |
1.
Nike36.4%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.8 points.
2.
32.7%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.9 points.
16.6%
Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -1.2 points.
4.
Puma14%
Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.8 points.
5.
DVS0.2%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Puma and its closest rivals
Every comparison with Puma
21 comparisons
- Adidas vs Puma
- New Balance vs Puma
- Nike vs Puma
- ASICS vs Puma
- Puma vs Skechers
- Puma vs Vans
- Gymshark vs Puma
- Puma vs Under Armour
- Puma vs Reebok
- Clarks vs Puma
- Mizuno vs Puma
- Allbirds vs Puma
- Ecco vs Puma
- DVS vs Puma
- FootJoy vs Puma
- Head vs Puma
- Kookaburra vs Puma
- Gray-Nicolls vs Puma
- Mitre vs Puma
- Puma vs Select
- Puma vs Uhlsport
How has branded search demand for Puma changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Puma worldwide held steady, from 9M to 9.4M.
- Across the 12 months ending September 2026, Puma’s estimated Share of Search among skate shoes brands worldwide increased from 12.7% to 14%.
- Across the 12 months ending September 2026, Puma’s estimated Share of Search among skate shoes brands worldwide peaked at 19.8% in May 2026 and was lowest at 11.2% in November 2025.
How did search popularity change for skate shoes brands worldwide in September 2026?
4 changes
In September 2026, Nike overtook Adidas to become the leader among skate shoes brands worldwide, with 36.4% estimated Share of Search.
In September 2026, Adidas lost estimated Share of Search among skate shoes brands worldwide, from 34.6% to 32.7%.
In September 2026, New Balance lost estimated Share of Search among skate shoes brands worldwide, from 17.8% to 16.6%.
In September 2026, Puma lost estimated Share of Search among skate shoes brands worldwide, from 14.8% to 14%.
Where does Puma compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sneaker brands | 4th of 9 | 10.6% | Show ranking |
| Trainers | 4th of 6 | 12.2% | Show ranking |
| Casual shoes brands | 4th of 6 | 12.3% | Show ranking |
| Football boot brands | 4th of 6 | 13.2% | Show ranking |
| Basketball shoe brands | 4th of 5 | 13.4% | Show ranking |
| Skate shoes brands | 4th of 5 | 14% | Shown above |
| Gym bags | 3rd of 6 | 14.6% | Show ranking |
| Golf shoes | 3rd of 6 | 15.1% | Show ranking |
| Sports bag brands | 3rd of 5 | 15.9% | Show ranking |
| Footballs | 3rd of 6 | 16.9% | Show ranking |
| Football brands | 3rd of 5 | 16.9% | Show ranking |
| Indoor soccer shoes brands | 3rd of 3 | 16.9% | Show ranking |
| Soccer boots brands | 3rd of 3 | 16.9% | Show ranking |
| Cricket shoes | 3rd of 6 | 18.6% | Show ranking |
How is Puma measured?
Brandwave collects information about searches that people make online using Puma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- puma
- puma shoes
- puma speedcat
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Is Puma your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.