How popular isPuma?
In September 2026, people searched for Puma by name about 9.4 million times worldwide, about the same as the previous year. These searches made up 15.1% of all global golf shoe brand searches, placing Puma third out of six brands. When we asked both ChatGPT and Google AI Overviews about golf shoe brands, Puma appeared in one of the five answers and was the sixth most recommended of the six.
Puma is the third most searched of 6 competitors and the sixth most recommended in AI answers.
NikeShare of searches 39.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
AdidasShare of searches 35.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
PumaShare of searches 15.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
SkechersShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
EccoShare of searches 0.27%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top golf shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Puma was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Puma is the sixth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ecco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Adidas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Skechers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Puma1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about golf shoe brands
5 answers
Asked ChatGPT
“Which golf shoe brand should I buy?”
Asked ChatGPT
“What are the best golf shoe brands?”
Asked ChatGPT
“What's the best golf shoe brand for all day comfort?”
Searched Google, AI Overview
“golf shoe brands”
Searched Google, AI Overview
“best golf shoes”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which golf shoe brands compete with Puma?
Share of searches by month for Nike, Adidas, Puma, Skechers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Puma | Skechers | Ecco | FootJoy |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 36.6% | 14.1% | 9.6% | 0.26% | 0.17% |
| Nov 2025 | 41.2% | 37.4% | 12.4% | 8.6% | 0.23% | 0.15% |
| Dec 2025 | 41.5% | 37% | 12.8% | 8.3% | 0.22% | 0.15% |
| Jan 2026 | 43.7% | 33% | 13.7% | 9.2% | 0.25% | 0.16% |
| Feb 2026 | 40.4% | 36.2% | 14.7% | 8.3% | 0.22% | 0.18% |
| Mar 2026 | 40.1% | 36.7% | 14.7% | 8.2% | 0.22% | 0.18% |
| Apr 2026 | 37.9% | 35.4% | 16.8% | 9.4% | 0.31% | 0.25% |
| May 2026 | 33.1% | 35.7% | 20.7% | 10.1% | 0.27% | 0.22% |
| Jun 2026 | 37.4% | 38.7% | 14.1% | 9.4% | 0.25% | 0.21% |
| Jul 2026 | 37.8% | 39.8% | 14.4% | 7.7% | 0.25% | 0.21% |
| Aug 2026 | 36.1% | 38.3% | 16.4% | 8.8% | 0.24% | 0.2% |
| Sep 2026 | 39.3% | 35.3% | 15.1% | 9.9% | 0.27% | 0.18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 39.3% | 24.3M | -2.4% | +3.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.3% | 21.8M | -17.5% | -3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 15.1% | 9.4M | -17.1% | -1.2 points | |
| 4, held 4th | 9.9% | 6.1M | 0% | +1 points | |
| 5, held 5th | 0.27% | 165K | 0% | 0 points | |
| 6, held 6th | 0.18% | 110K | -18.5% | 0 points |
1.
Nike39.3%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.2 points.
2.
Adidas35.3%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -3 points.
3.
Puma15.1%
Held 3rd. 9.4M estimated branded searches, -17.1% vs prior month. Share -1.2 points.
4.
Skechers9.9%
Held 4th. 6.1M estimated branded searches, 0% vs prior month. Share +1 points.
5.
Ecco0.27%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
6.
FootJoy0.18%
Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare popularity between Puma and its closest rivals
Every comparison with Puma
27 comparisons
- Adidas vs Puma
- New Balance vs Puma
- Nike vs Puma
- ASICS vs Puma
- Puma vs Skechers
- Puma vs Vans
- Converse vs Puma
- Gymshark vs Puma
- Puma vs Under Armour
- HOKA vs Puma
- Puma vs Reebok
- Clarks vs Puma
- Mizuno vs Puma
- Puma vs Salomon
- Joma vs Puma
- Allbirds vs Puma
- Ecco vs Puma
- DVS vs Puma
- FootJoy vs Puma
- etnies vs Puma
- Kookaburra vs Puma
- Gray-Nicolls vs Puma
- Payntr vs Puma
- Mitre vs Puma
- Puma vs Select
- Head vs Puma
- Puma vs Uhlsport
How has branded search demand for Puma changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Puma worldwide held steady, from 9M to 9.4M.
- Across the 12 months ending September 2026, Puma’s share of searches among golf shoe brands worldwide increased from 14.1% to 15.1%.
- Across the 12 months ending September 2026, Puma’s share of searches among golf shoe brands worldwide peaked at 20.7% in May 2026 and was lowest at 12.4% in November 2025.
How did search popularity change for golf shoe brands worldwide in September 2026?
4 changes
In September 2026, Nike overtook Adidas to become the leader among golf shoe brands worldwide, with 39.3% of the searches.
In September 2026, Skechers gained share of searches among golf shoe brands worldwide, from 8.8% to 9.9%.
In September 2026, Adidas lost share of searches among golf shoe brands worldwide, from 38.3% to 35.3%.
In September 2026, Puma lost share of searches among golf shoe brands worldwide, from 16.4% to 15.1%.
How are Puma’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Puma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- puma
- puma shoes
- puma speedcat
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Where does Puma compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sneaker brands | 4th of 12 | 10% | Show ranking |
| Casual shoes brands | 4th of 8 | 11% | Show ranking |
| Skate shoes brands | 4th of 7 | 13% | Show ranking |
| Football boot brands | 4th of 6 | 13.2% | Show ranking |
| Basketball shoe brands | 4th of 5 | 13.4% | Show ranking |
| Gym bags | 3rd of 6 | 14.6% | Show ranking |
| Golf shoe brands | 3rd of 6 | 15.1% | Shown above |
| Sports bag brands | 3rd of 5 | 15.9% | Show ranking |
| Indoor soccer shoes brands | 3rd of 5 | 16.4% | Show ranking |
| Footballs | 3rd of 6 | 16.9% | Show ranking |
| Football brands | 3rd of 5 | 16.9% | Show ranking |
| Cricket shoes | 3rd of 7 | 19.1% | Show ranking |
Is Puma your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.