Brandwave

How popular isEcco in search?

In September 2026, there were an estimated 165K branded searches for Ecco worldwide which held steady over the last 12 months. Ecco holds 0.36% estimated Share of Search among golf shoe brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike52.4%
  2. Adidas47%
  3. Ecco0.36%
  4. FootJoy0.24%
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Which golf shoe brands compete with Ecco?

Ecco against golf shoe brands worldwide, by month

Share of Search by month for Nike, Adidas, Ecco. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasEccoFootJoy
Oct 202551.4%48%0.34%0.23%
Nov 202552.2%47.3%0.29%0.2%
Dec 202552.7%46.9%0.28%0.19%
Jan 202656.6%42.8%0.32%0.21%
Feb 202652.4%47%0.29%0.24%
Mar 202652%47.5%0.29%0.23%
Apr 202651.3%47.9%0.42%0.34%
May 202647.7%51.5%0.39%0.32%
Jun 202648.9%50.5%0.33%0.27%
Jul 202648.4%51%0.32%0.27%
Aug 202648.2%51.2%0.32%0.26%
Sep 202652.4%47%0.36%0.24%
  1. 1.Nike

    52.4%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +4.2 points.

  2. 2.Adidas

    47%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -4.2 points.

  3. 3.Ecco

    0.36%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.FootJoy

    0.24%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between Ecco and its closest rivals

How has branded search demand for Ecco changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ecco worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Ecco’s estimated Share of Search among golf shoe brands worldwide held steady, from 0.34% to 0.36%.

How did search popularity change for golf shoe brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among golf shoe brands worldwide, with 52.4% estimated Share of Search.

  2. In September 2026, Adidas lost estimated Share of Search among golf shoe brands worldwide, from 51.2% to 47%.

Where does Ecco compete?

Ecco is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Golf shoes5th of 60.27%Show ranking
Golf shoe brands3rd of 40.36%Shown above

How is Ecco measured?

Brandwave collects information about searches that people make online using Ecco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ecco shoes

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How the Brand Demand Index is measured

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Is Ecco your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.