How popular isClarks?
In September 2026, people searched for Clarks by name about 1.5 million times worldwide, about the same as the previous year. These searches made up 10.5% of all global sandals women brand searches, placing Clarks third out of seven brands. When we asked both ChatGPT and Google AI Overviews about sandals women brands, Clarks appeared in four of the five answers and was the fifth most recommended of the seven.
Clarks is the third most searched of 7 competitors and the fifth most recommended in AI answers.
BirkenstockShare of searches 42.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SkechersShare of searches 42.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations –
ClarksShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
Sam EdelmanShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
EccoShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top sandals women brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clarks was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Clarks is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Birkenstock1st
Vionic2nd- Ecco3rd
Teva4th- Clarks5th
- Sam Edelman6th
- Skechers–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vionic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Birkenstock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clarks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skechers2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sandals women brands
5 answers
Asked ChatGPT
“Which women's sandals brand should I buy?”
Asked ChatGPT
“What are the best women's sandals brands?”
Asked ChatGPT
“What's the best women's sandals brand for everyday wear?”
Searched Google, AI Overview
“comfortable women's sandals”
Searched Google, AI Overview
“women's sandals”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which sandals women brands compete with Clarks?
Share of searches by month for Birkenstock, Skechers, Clarks, Sam Edelman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birkenstock | Skechers | Clarks | Sam Edelman | Ecco | Vionic | Teva |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 46.4% | 11.4% | 2.3% | 1.3% | 0.69% | <0.01% |
| Nov 2025 | 38.2% | 46.7% | 11.4% | 1.9% | 1.3% | 0.56% | <0.01% |
| Dec 2025 | 43% | 43% | 10.5% | 1.7% | 1.2% | 0.64% | <0.01% |
| Jan 2026 | 33.6% | 50.3% | 12.3% | 1.7% | 1.4% | 0.74% | <0.01% |
| Feb 2026 | 38.2% | 46.6% | 11.4% | 1.9% | 1.3% | 0.69% | <0.01% |
| Mar 2026 | 42.7% | 42.7% | 10.5% | 2.1% | 1.2% | 0.77% | <0.01% |
| Apr 2026 | 47.6% | 39% | 9.5% | 1.9% | 1.3% | 0.7% | <0.01% |
| May 2026 | 48.8% | 39.9% | 8% | 1.6% | 1.1% | 0.59% | <0.01% |
| Jun 2026 | 53% | 35.5% | 8.7% | 1.4% | 0.96% | 0.52% | <0.01% |
| Jul 2026 | 56.6% | 31% | 9.3% | 1.5% | 1% | 0.56% | <0.01% |
| Aug 2026 | 46.8% | 38.3% | 11.4% | 1.9% | 1% | 0.57% | <0.01% |
| Sep 2026 | 42.8% | 42.8% | 10.5% | 2.1% | 1.2% | 0.63% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.8% | 6.1M | -18.2% | -4 points | |
| 2, held 2nd | 42.8% | 6.1M | 0% | +4.5 points | |
| 3, held 3rd | 10.5% | 1.5M | -18% | -1 points | |
| 4, held 4th | 2.1% | 301K | 0% | +0.2 points | |
| 5, held 5th | 1.2% | 165K | 0% | +0.1 points | |
| 6, held 6th | 0.63% | 90.5K | 0% | +0.1 points | |
| 7, held 7th | <0.01% | 40 | +300% | 0 points |
42.8%
Held 1st. 6.1M estimated branded searches, -18.2% vs prior month. Share -4 points.
2.
Skechers42.8%
Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share +4.5 points.
3.
Clarks10.5%
Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -1 points.
2.1%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Ecco1.2%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Vionic0.63%
Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Teva<0.01%
Held 7th. 40 estimated branded searches, +300% vs prior month. Share 0 points.
Compare popularity between Clarks and its closest rivals
Every comparison with Clarks
35 comparisons
- Adidas vs Clarks
- ASICS vs Clarks
- Birkenstock vs Clarks
- Clarks vs Dr. Martens
- Clarks vs New Balance
- Clarks vs Nike
- Clarks vs Puma
- Clarks vs Skechers
- Clarks vs Timberland
- Clarks vs UGG
- Clarks vs Vans
- Clarks vs Crocs
- Ariat vs Clarks
- Clarks vs Red Wing
- Blundstone vs Clarks
- Clarks vs Thursday Boot Company
- Clarks vs Frye
- Bogs vs Clarks
- Clarks vs Sam Edelman
- Clarks vs Columbia
- Clarks vs Ecco
- Clarks vs Sorel
- Allen Edmonds vs Clarks
- Clarks vs Crockett & Jones
- Clarks vs Naturalizer
- Clarks vs Stride Rite
- Clarks vs Vionic
- Clarks vs Dune London
- Clarks vs Hunter
- Bobux vs Clarks
- Clarks vs Merrell
- Clarks vs Ten Little
- Clarks vs KEEN
- Clarks vs Taft
- Clarks vs Salomon
How has branded search demand for Clarks changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clarks worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Clarks’ share of searches among sandals women brands worldwide decreased from 11.4% to 10.5%.
- Across the 12 months ending September 2026, Clarks’ share of searches among sandals women brands worldwide peaked at 12.3% in January 2026 and was lowest at 8% in May 2026.
How did search popularity change for sandals women brands worldwide in September 2026?
5 changes
In September 2026, Skechers gained share of searches among sandals women brands worldwide, from 38.3% to 42.8%.
In September 2026, Birkenstock lost share of searches among sandals women brands worldwide, from 46.8% to 42.8%.
In September 2026, Clarks lost share of searches among sandals women brands worldwide, from 11.4% to 10.5%.
Sam Edelman’s share of searches among sandals women brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in September 2026.
Estimated monthly branded searches for Teva worldwide rose 33.3% over 12 measured months, from 30 to 40 in September 2026.
How are Clarks’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Clarks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- clarks
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Where does Clarks compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Casual shoes brands | 8th of 8 | 1.8% | Show ranking |
| Kids shoe brands | 6th of 10 | 2.1% | Show ranking |
| Sandals women brands | 3rd of 7 | 10.5% | Shown above |
| Dress boots brands | 3rd of 11 | 12.2% | Show ranking |
| Waterproof boots brands | 3rd of 10 | 13.4% | Show ranking |
| Ankle boots brands | 2nd of 9 | 28.2% | Show ranking |
| Women's boot brands | 1st of 10 | 40.6% | Show ranking |
Is Clarks your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.