Allen Edmonds vs Clarks:Which is more popular?
In September 2026, Clarks had more branded searches than Allen Edmonds among dress boots brands worldwide. Clarks had about 1.5 million branded searches, while Allen Edmonds had 135,000. Clarks made up 12.2% of all dress boots brand searches we track, and Allen Edmonds accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about dress boots brands, Allen Edmonds appeared in four of the five answers and Clarks in one. Allen Edmonds was mentioned before Clarks in every answer.
Who do people search for more?
Clarks, about 11 searches for every 1 for Allen Edmonds
Who does AI mention more?
Allen Edmonds, mentioned in 4 of 5 answers, Clarks in 1
Who does AI recommend more?
Allen Edmonds, named ahead of Clarks in every answer
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Top dress boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Allen Edmonds was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Clarks was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Allen Edmonds was listed before Clarks in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Thursday Boot Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Allen Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crockett & Jones3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Taft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Clarks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Red Wing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dress boots brands
5 answers
Asked ChatGPT
“Which dress boots brand should I buy?”
Asked ChatGPT
“What are the best dress boots brands?”
Asked ChatGPT
“What's the best dress boots brand for smart everyday wear?”
Searched Google, AI Overview
“men's dress boots”
Searched Google, AI Overview
“women's dress boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Allen Edmonds or Clarks more popular in search?
This chart shows how often people search Google for Allen Edmonds and Clarks by name. Each line represents a brand's share of searches for all 11 dress boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Clarks, Allen Edmonds. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | Timberland | Clarks | Ariat | Red Wing | Blundstone | Thursday Boot Company | Sorel | Allen Edmonds | Crockett & Jones | Taft |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 18.8% | 8.4% | 3.8% | 8.4% | 3.8% | 2.6% | 1.4% | 0.93% | 0.62% | 0.07% |
| Nov 2025 | 58.5% | 17.6% | 6.5% | 3.5% | 5.3% | 3.5% | 2.3% | 1.6% | 0.71% | 0.39% | 0.05% |
| Dec 2025 | 57.2% | 17.2% | 6.3% | 4.2% | 6.3% | 3.5% | 2.5% | 1.5% | 0.69% | 0.57% | 0.06% |
| Jan 2026 | 45.7% | 20.5% | 9.2% | 4.1% | 11.2% | 3.4% | 2.5% | 1.8% | 0.83% | 0.67% | 0.06% |
| Feb 2026 | 41% | 22.4% | 12.2% | 5.5% | 8.2% | 3.7% | 3.2% | 1.7% | 1.1% | 0.91% | 0.08% |
| Mar 2026 | 27.5% | 18.3% | 15% | 6.7% | 22.4% | 3% | 3.1% | 1.4% | 1.4% | 1.1% | 0.1% |
| Apr 2026 | 23.5% | 23.5% | 19.3% | 8.7% | 12.9% | 3.2% | 3.9% | 1.4% | 2.1% | 1.4% | 0.1% |
| May 2026 | 29.3% | 24% | 19.6% | 8.8% | 5.9% | 3.2% | 4% | 1.4% | 2.2% | 1.4% | 0.1% |
| Jun 2026 | 27.3% | 22.4% | 22.4% | 10% | 6.7% | 3% | 3.6% | 1.1% | 2% | 1.3% | 0.13% |
| Jul 2026 | 30.5% | 24.9% | 20.4% | 7.5% | 6.1% | 2.7% | 3.3% | 1.2% | 1.8% | 1.2% | 0.1% |
| Aug 2026 | 40% | 21.9% | 17.9% | 6.6% | 4.4% | 2.9% | 3% | 1.1% | 1.3% | 0.88% | 0.09% |
| Sep 2026 | 49.6% | 18.1% | 12.2% | 5.5% | 4.5% | 3.6% | 3.2% | 1.3% | 1.1% | 0.89% | 0.08% |
How has the Allen Edmonds and Clarks comparison changed over the last 12 months?
3 findings
- Clarks was ahead of Allen Edmonds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allen Edmonds’ share of searches among dress boots brands worldwide moved from 0.93% to 1.1%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Clarks’ share of searches among dress boots brands worldwide moved from 8.4% to 12.2%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for dress boots brands worldwide in September 2026?
2 changes
In September 2026, Clarks lost share of searches among dress boots brands worldwide, from 17.9% to 12.2%.
Allen Edmonds’ share of searches among dress boots brands worldwide has lost ground for 3 months in a row, from 2% to 1.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Allen Edmonds’ and Clarks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allen Edmonds
1 branded search term
- allen edmonds
Clarks
1 branded search term
- clarks
Other head-to-heads among dress boots brands
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