Brandwave

Ankle boots brands:Which are searched most?

In September 2026, Clarks was the most searched among ankle boots brands worldwide, with an estimated 1.5M branded searches and 67.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Clarks67.1%
  2. Ariat30.1%
  3. Hunter2.7%
  4. Dune0.11%

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Share of SearchLeaderboard

Compare the ankle boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ankle boots brands worldwide, by month

Share of Search by month for Clarks, Ariat, Hunter. The figures are in the table below the chart.

View monthly share of search table
MonthClarksAriatHunterDune
Oct 202567%30.1%2.7%0.2%
Nov 202563.5%34.7%1.7%0.15%
Dec 202558.8%39.2%1.9%0.14%
Jan 202667.1%30.1%2.7%0.11%
Feb 202666.6%30%3.3%0.09%
Mar 202666.7%29.9%3.3%0.06%
Apr 202666.7%29.9%3.3%0.03%
May 202667.1%30.1%2.7%0.02%
Jun 202667.1%30.1%2.7%0.01%
Jul 202671.1%26.1%2.9%0.02%
Aug 202671.4%26.2%2.4%0.04%
Sep 202667.1%30.1%2.7%0.11%

This month’s ranking, September 2026

  1. 1.Clarks

    67.1%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.3 points.

  2. 2.Ariat

    30.1%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +3.9 points.

  3. 3.Hunter

    2.7%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Dune

    0.11%

    Held 4th. 2.4K estimated branded searches, +140% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among ankle boots brands worldwide?

In September 2026, Clarks was the most searched among ankle boots brands worldwide, with an estimated 1.5M branded searches and 67.1% estimated Share of Search within this set. Ariat is in 2nd place, 37 percentage points behind at 30.1% Share of Search.

Global ankle boots brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Clarks67% → 67.1%71.4%Aug 202658.8%Dec 20251st
Ariat30.1%39.2%Dec 202526.1%Jul 20262nd
Hunter2.7%3.3%Feb 20261.7%Nov 20253rd
Dune0.2% → 0.11%0.2%Oct 20250.01%Jun 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Clarks’ estimated Share of Search among ankle boots brands worldwide peaked at 71.4% in August 2026 and was lowest at 58.8% in December 2025.
  • Across the 12 months ending September 2026, Ariat’s estimated Share of Search among ankle boots brands worldwide peaked at 39.2% in December 2025 and was lowest at 26.1% in July 2026.
  • Across the 12 months ending September 2026, Hunter’s estimated Share of Search among ankle boots brands worldwide peaked at 3.3% in February 2026 and was lowest at 1.7% in November 2025.
  • Across the 12 months ending September 2026, Clarks, Ariat, Hunter and Dune held steady: their estimated Share of Search among ankle boots brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for ankle boots brands worldwide in September 2026?

  1. In September 2026, Ariat gained estimated Share of Search among ankle boots brands worldwide, from 26.2% to 30.1%.

  2. In September 2026, Clarks lost estimated Share of Search among ankle boots brands worldwide, from 71.4% to 67.1%.

  3. Estimated monthly branded searches for Dune worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

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