Brandwave

How popular isSam Edelman?

In September 2026, people searched for Sam Edelman by name about 301,000 times worldwide, about the same as the previous year. These searches made up 5.7% of all global ankle boots brand searches, placing Sam Edelman sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about ankle boots brands, Sam Edelman appeared in two of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Sam Edelman is the sixth most searched of 9 competitors and the third most recommended in AI answers.

  1. Dr. MartensShare of searches 34.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  2. ClarksShare of searches 28.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. AriatShare of searches 12.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. BlundstoneShare of searches 8.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Sam EdelmanShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+4 more

Sam Edelman website (opens in a new tab)

Follow Sam Edelman and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top ankle boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sam Edelman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sam Edelman is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blundstone1st
  2. Clarks2nd
  3. Sam Edelman3rd
  4. Frye4th
  5. Naturalizer5th
  6. Ariat6th
  7. Dr. Martens7th
  8. Dune London–
  9. Hunter–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blundstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naturalizer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frye2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dune London0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ankle boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which ankle boots brands compete with Sam Edelman?

Sam Edelman against ankle boots brands worldwide, by month

Share of searches by month for Dr. Martens, Clarks, Ariat, Blundstone, Frye, Sam Edelman. The figures are in the table below the chart.

View monthly share of searches table
MonthDr. MartensClarksAriatBlundstoneFryeSam EdelmanNaturalizerDune LondonHunter
Oct 202536.7%24.6%11%11%7.2%4.9%1.8%1.7%0.99%
Nov 202536%24%13.1%13.1%6%4%1.4%1.6%0.65%
Dec 202539.7%21.7%14.5%11.9%4.9%3.6%1.3%1.7%0.72%
Jan 202639.8%26.6%12%9.8%4%3.6%1.3%1.9%1.1%
Feb 202635.7%29%13.1%8.8%3.8%4.8%1.8%1.6%1.4%
Mar 202631.9%31.9%14.3%6.4%3.9%6.4%1.9%1.7%1.6%
Apr 202628.1%34.5%15.5%5.7%3.7%6.9%2.1%1.8%1.7%
May 202628.2%34.7%15.6%5.7%3.7%7%2.1%1.8%1.4%
Jun 202625.1%37.7%16.9%5%3.8%6.2%1.9%1.9%1.5%
Jul 202629.7%36.5%13.4%4.9%4.5%6%1.8%1.9%1.5%
Aug 202629.4%35.9%13.2%5.9%5.1%5.9%1.8%1.6%1.2%
Sep 202634.5%28.2%12.7%8.5%6%5.7%1.7%1.6%1.1%

  1. 1.Dr. Martens

    34.5%

    Moved from 2nd to 1st. 1.8M estimated branded searches, +22% vs prior month. Share +5 points.

  2. 2.Clarks

    28.2%

    Moved from 1st to 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -7.7 points.

  3. 3.Ariat

    12.7%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Blundstone

    8.5%

    Held 4th. 450K estimated branded searches, +49.5% vs prior month. Share +2.6 points.

  5. 5.Frye

    6%

    Moved from 6th to 5th. 320K estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  6. 6.Sam Edelman

    5.7%

    Moved from 5th to 6th. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Naturalizer

    1.7%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Dune London

    1.6%

    Held 8th. 86.1K estimated branded searches, +8.4% vs prior month. Share +0.1 points.

  9. 9.Hunter

    1.1%

    Held 9th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sam Edelman and its closest rivals

Every comparison with Sam Edelman

15 comparisons

How has branded search demand for Sam Edelman changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sam Edelman worldwide held steady at 301K.
  • Across the 12 months ending September 2026, Sam Edelman’s share of searches among ankle boots brands worldwide increased from 4.9% to 5.7%.
  • Across the 12 months ending September 2026, Sam Edelman’s share of searches among ankle boots brands worldwide peaked at 7% in May 2026 and was lowest at 3.6% in December 2025.

How did search popularity change for ankle boots brands worldwide in September 2026?

6 changes

  1. In September 2026, Dr. Martens overtook Clarks to become the leader among ankle boots brands worldwide, with 34.5% of the searches.

  2. In September 2026, Frye overtook Sam Edelman to rank 5th among ankle boots brands worldwide, with 6% of the searches.

  3. In September 2026, Blundstone gained share of searches among ankle boots brands worldwide, from 5.9% to 8.5%.

  4. In September 2026, Clarks lost share of searches among ankle boots brands worldwide, from 35.9% to 28.2%.

  5. In September 2026, Ariat lost share of searches among ankle boots brands worldwide, from 13.2% to 12.7%.

  6. Sam Edelman’s share of searches among ankle boots brands worldwide has lost ground for 3 months in a row, from 6.2% to 5.7% in September 2026.

How are Sam Edelman’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sam Edelman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sam edelman

How the Brand Demand Index is measured

Who owns Sam Edelman?

Sam Edelman is owned by Caleres. Brandwave also tracks Allen Edmonds and Vionic, owned by the same company, worldwide.

Do you work for Sam Edelman? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Sam Edelman compete?

Sam Edelman is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sandals women brands4th of 72.1%Show ranking
Ankle boots brands6th of 95.7%Shown above
Women's boot brands5th of 108.2%Show ranking
Creator with pink hair and a pink jacket

Is Sam Edelman your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free