Birdies vs Sam Edelman:Which is more popular?
In September 2026, Sam Edelman had more branded searches than Birdies among ballet flat brands worldwide. Sam Edelman had about 90,500 branded searches, while Birdies had 12,100. Sam Edelman made up 45% of all ballet flat brand searches we track, and Birdies accounted for 6%. When we asked ChatGPT and Google AI Overviews about ballet flat brands, Sam Edelman appeared in four of the five answers and Birdies in none.
Who do people search for more?
Sam Edelman, about 7 searches for every 1 for Birdies
Who does AI mention more?
Sam Edelman, mentioned in 4 of 5 answers, Birdies in 0
Who does AI recommend more?
Sam Edelman, the only one of the two named
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Top ballet flat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sam Edelman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Birdies did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sam Edelman1st
Margaux2nd
Repetto3rd
VIVAIA4th
Vionic5th
Quince6th
Rothy's7th
Tieks–
Birdies–
French Sole–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sam Edelman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Margaux4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- VIVAIA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Repetto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rothy's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vionic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tieks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Birdies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- French Sole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ballet flat brands
5 answers
Asked ChatGPT
“Which ballet flat brand should I buy?”
Asked ChatGPT
“What are the best ballet flat brands?”
Asked ChatGPT
“What's the best ballet flat brand for walking all day?”
Searched Google, AI Overview
“ballet flats”
Searched Google, AI Overview
“flats for women”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Birdies or Sam Edelman more popular in search?
This chart shows how often people search Google for Birdies and Sam Edelman by name. Each line represents a brand's share of searches for all ten ballet flat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sam Edelman, Birdies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sam Edelman | Repetto | Tieks | Birdies | Margaux | Rothy's | Vionic | VIVAIA | Quince | French Sole |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.1% | 23.3% | 19.1% | 12.7% | 7% | 8.5% | 4.6% | 3.4% | 1.5% | 0.86% |
| Nov 2025 | 23.6% | 23.6% | 19.4% | 12.9% | 4.7% | 7.1% | 3.1% | 3.4% | 1.4% | 0.77% |
| Dec 2025 | 26.9% | 18% | 22% | 9.8% | 9.8% | 6.6% | 2.4% | 2.8% | 1.1% | 0.71% |
| Jan 2026 | 19% | 28.5% | 15.6% | 12.7% | 5.7% | 8.5% | 3.8% | 3.6% | 1.7% | 0.93% |
| Feb 2026 | 24.4% | 20% | 20% | 8.9% | 8.9% | 8.9% | 3.2% | 3.5% | 1.4% | 0.65% |
| Mar 2026 | 25.1% | 20.5% | 11.2% | 9.2% | 4.1% | 13.8% | 9.2% | 4.3% | 1.8% | 0.81% |
| Apr 2026 | 37.9% | 20.7% | 9.3% | 7.6% | 5.1% | 6.2% | 4.1% | 4.6% | 3% | 1.5% |
| May 2026 | 39.8% | 17.8% | 8% | 5.3% | 14.6% | 4.4% | 2.9% | 4% | 1.7% | 1.6% |
| Jun 2026 | 25.3% | 20.7% | 6.2% | 4.1% | 30.9% | 5.1% | 2.3% | 3% | 1.3% | 1.2% |
| Jul 2026 | 45.3% | 20.4% | 5% | 3.3% | 13.6% | 5% | 2.2% | 2.6% | 1.5% | 0.99% |
| Aug 2026 | 44% | 24.1% | 8.8% | 4.8% | 4.8% | 3.9% | 3.2% | 2.9% | 2.1% | 1.4% |
| Sep 2026 | 45% | 20.1% | 9% | 6% | 6% | 4% | 3.3% | 3% | 2.1% | 1.4% |
Sam Edelman sells other things too, so only its searches that name this product count here, like “sam edelman flats”.
How has the Birdies and Sam Edelman comparison changed over the last 12 months?
3 findings
- Sam Edelman was ahead of Birdies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Birdies’ share of searches among ballet flat brands worldwide moved from 12.7% to 6%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Sam Edelman’s share of searches among ballet flat brands worldwide moved from 19.1% to 45%, and its estimated monthly branded searches moved from 22.2K to 90.5K.
How did search popularity change for ballet flat brands worldwide in September 2026?
2 changes
In September 2026, Birdies gained share of searches among ballet flat brands worldwide, from 4.8% to 6%.
In September 2026, Sam Edelman gained share of searches among ballet flat brands worldwide, from 44% to 45%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Birdies’ and Sam Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birdies
1 branded search term
- birdies shoes
Sam Edelman
1 branded search term
- sam edelman flats
Other head-to-heads among ballet flat brands
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