Brandwave

How popular isRepetto?

In September 2026, people searched for Repetto by name about 287,000 times worldwide, a 76.7% increase from the previous year. These searches made up 20.1% of all global ballet flat brand searches, placing Repetto second out of ten brands. When we asked both ChatGPT and Google AI Overviews about ballet flat brands, Repetto appeared in two of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Repetto is the second most searched of 10 competitors and the third most recommended in AI answers.

  1. Sam EdelmanShare of searches 45%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. RepettoShare of searches 20.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. TieksShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BirdiesShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MargauxShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top ballet flat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Repetto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Repetto is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sam Edelman1st
  2. Margaux2nd
  3. Repetto3rd
  4. VIVAIA4th
  5. Vionic5th
  6. Quince6th
  7. Rothy's7th
  8. Tieks–
  9. Birdies–
  10. French Sole–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sam Edelman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Margaux4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VIVAIA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Repetto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rothy's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vionic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tieks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birdies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • French Sole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ballet flat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which ballet flat brands compete with Repetto?

Repetto against ballet flat brands worldwide, by month

Share of searches by month for Sam Edelman, Repetto, Tieks, Birdies, Margaux, Rothy's, Vionic, VIVAIA, Quince. The figures are in the table below the chart.

View monthly share of searches table
MonthSam EdelmanRepettoTieksBirdiesMargauxRothy'sVionicVIVAIAQuinceFrench Sole
Oct 202519.1%23.3%19.1%12.7%7%8.5%4.6%3.4%1.5%0.86%
Nov 202523.6%23.6%19.4%12.9%4.7%7.1%3.1%3.4%1.4%0.77%
Dec 202526.9%18%22%9.8%9.8%6.6%2.4%2.8%1.1%0.71%
Jan 202619%28.5%15.6%12.7%5.7%8.5%3.8%3.6%1.7%0.93%
Feb 202624.4%20%20%8.9%8.9%8.9%3.2%3.5%1.4%0.65%
Mar 202625.1%20.5%11.2%9.2%4.1%13.8%9.2%4.3%1.8%0.81%
Apr 202637.9%20.7%9.3%7.6%5.1%6.2%4.1%4.6%3%1.5%
May 202639.8%17.8%8%5.3%14.6%4.4%2.9%4%1.7%1.6%
Jun 202625.3%20.7%6.2%4.1%30.9%5.1%2.3%3%1.3%1.2%
Jul 202645.3%20.4%5%3.3%13.6%5%2.2%2.6%1.5%0.99%
Aug 202644%24.1%8.8%4.8%4.8%3.9%3.2%2.9%2.1%1.4%
Sep 202645%20.1%9%6%6%4%3.3%3%2.1%1.4%

  1. 1.Sam Edelman

    45%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Repetto

    20.1%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  3. 3.Tieks

    9%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Birdies

    6%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  5. 5.Margaux

    6%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  6. 6.Rothy's

    4%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Vionic

    3.3%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.VIVAIA

    3%

    Held 8th. 6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Quince

    2.1%

    Held 9th. 4.3K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.French Sole

    1.4%

    Held 10th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Repetto, Sam Edelman and 2 other brands sell other things too, so only their searches that name this product count here, like “repetto ballet flats”.

Compare popularity between Repetto and its closest rivals

Every comparison with Repetto

9 comparisons

How has branded search demand for Repetto changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Repetto worldwide rose from 162K to 287K.
  • Across the 12 months ending September 2026, Repetto’s share of searches among ballet flat brands worldwide decreased from 23.3% to 20.1%.
  • Across the 12 months ending September 2026, Repetto’s share of searches among ballet flat brands worldwide peaked at 28.5% in January 2026 and was lowest at 17.8% in May 2026.
  • Across the 12 months ending September 2026, Repetto fell from 1st to 2nd among ballet flat brands worldwide.

How did search popularity change for ballet flat brands worldwide in September 2026?

6 changes

  1. In September 2026, Birdies gained share of searches among ballet flat brands worldwide, from 4.8% to 6%.

  2. In September 2026, Margaux gained share of searches among ballet flat brands worldwide, from 4.8% to 6%.

  3. In September 2026, Sam Edelman gained share of searches among ballet flat brands worldwide, from 44% to 45%.

  4. In September 2026, Repetto lost share of searches among ballet flat brands worldwide, from 24.1% to 20.1%.

  5. Quince’s share of searches among ballet flat brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in September 2026.

  6. Estimated monthly branded searches for French Sole worldwide rose 190% over 12 measured months, from 1K to 2.9K in September 2026.

How are Repetto’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Repetto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • repetto
  • repetto ballet flats

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How the Brand Demand Index is measured

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