Brandwave

How popular isSam Edelman?

In September 2026, people searched for Sam Edelman by name about 415,000 times worldwide, a 14.5% increase from the previous year. These searches made up 45% of all global ballet flat brand searches, placing Sam Edelman first out of ten brands. When we asked both ChatGPT and Google AI Overviews about ballet flat brands, Sam Edelman appeared in four of the five answers and was the most recommended of the ten.

Search and AI answers in September 2026

Sam Edelman is the most searched of 10 competitors and the most recommended in AI answers.

  1. Sam EdelmanShare of searches 45%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. RepettoShare of searches 20.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. TieksShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BirdiesShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MargauxShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+5 more

Sam Edelman website (opens in a new tab)

Follow Sam Edelman and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top ballet flat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sam Edelman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sam Edelman is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sam Edelman1st
  2. Margaux2nd
  3. Repetto3rd
  4. VIVAIA4th
  5. Vionic5th
  6. Quince6th
  7. Rothy's7th
  8. Tieks–
  9. Birdies–
  10. French Sole–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sam Edelman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Margaux4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VIVAIA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Repetto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rothy's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vionic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tieks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birdies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • French Sole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ballet flat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which ballet flat brands compete with Sam Edelman?

Sam Edelman against ballet flat brands worldwide, by month

Share of searches by month for Sam Edelman, Repetto, Tieks, Birdies, Margaux, Rothy's, Vionic, VIVAIA, Quince. The figures are in the table below the chart.

View monthly share of searches table
MonthSam EdelmanRepettoTieksBirdiesMargauxRothy'sVionicVIVAIAQuinceFrench Sole
Oct 202519.1%23.3%19.1%12.7%7%8.5%4.6%3.4%1.5%0.86%
Nov 202523.6%23.6%19.4%12.9%4.7%7.1%3.1%3.4%1.4%0.77%
Dec 202526.9%18%22%9.8%9.8%6.6%2.4%2.8%1.1%0.71%
Jan 202619%28.5%15.6%12.7%5.7%8.5%3.8%3.6%1.7%0.93%
Feb 202624.4%20%20%8.9%8.9%8.9%3.2%3.5%1.4%0.65%
Mar 202625.1%20.5%11.2%9.2%4.1%13.8%9.2%4.3%1.8%0.81%
Apr 202637.9%20.7%9.3%7.6%5.1%6.2%4.1%4.6%3%1.5%
May 202639.8%17.8%8%5.3%14.6%4.4%2.9%4%1.7%1.6%
Jun 202625.3%20.7%6.2%4.1%30.9%5.1%2.3%3%1.3%1.2%
Jul 202645.3%20.4%5%3.3%13.6%5%2.2%2.6%1.5%0.99%
Aug 202644%24.1%8.8%4.8%4.8%3.9%3.2%2.9%2.1%1.4%
Sep 202645%20.1%9%6%6%4%3.3%3%2.1%1.4%

  1. 1.Sam Edelman

    45%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Repetto

    20.1%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  3. 3.Tieks

    9%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Birdies

    6%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  5. 5.Margaux

    6%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  6. 6.Rothy's

    4%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Vionic

    3.3%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.VIVAIA

    3%

    Held 8th. 6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Quince

    2.1%

    Held 9th. 4.3K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.French Sole

    1.4%

    Held 10th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Sam Edelman, Repetto and 2 other brands sell other things too, so only their searches that name this product count here, like “sam edelman flats”.

Compare popularity between Sam Edelman and its closest rivals

Every comparison with Sam Edelman

33 comparisons

How has branded search demand for Sam Edelman changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sam Edelman worldwide rose from 362K to 415K.
  • Across the 12 months ending September 2026, Sam Edelman’s share of searches among ballet flat brands worldwide increased from 19.1% to 45%.
  • Across the 12 months ending September 2026, Sam Edelman’s share of searches among ballet flat brands worldwide peaked at 45.3% in July 2026 and was lowest at 19% in January 2026.
  • Across the 12 months ending September 2026, Sam Edelman rose from 2nd to 1st among ballet flat brands worldwide.

How did search popularity change for ballet flat brands worldwide in September 2026?

6 changes

  1. In September 2026, Birdies gained share of searches among ballet flat brands worldwide, from 4.8% to 6%.

  2. In September 2026, Margaux gained share of searches among ballet flat brands worldwide, from 4.8% to 6%.

  3. In September 2026, Sam Edelman gained share of searches among ballet flat brands worldwide, from 44% to 45%.

  4. In September 2026, Repetto lost share of searches among ballet flat brands worldwide, from 24.1% to 20.1%.

  5. Quince’s share of searches among ballet flat brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in September 2026.

  6. Estimated monthly branded searches for French Sole worldwide rose 190% over 12 measured months, from 1K to 2.9K in September 2026.

How are Sam Edelman’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Sam Edelman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sam edelman
  • sam edelman ankle boots
  • sam edelman chelsea boots
  • sam edelman flats
  • sam edelman loafers
  • sam edelman sandals women
  • sam edelman womens boots

How the Brand Demand Index is measured

Who owns Sam Edelman?

Sam Edelman is owned by Caleres. Brandwave also tracks Allen Edmonds and Vionic, owned by the same company, worldwide.

Do you work for Sam Edelman? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Sam Edelman compete?

Sam Edelman is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Loafer brands9th of 114.3%Show ranking
Sandals women brands6th of 70.1%Show ranking
Ballet flat brands1st of 1045%Shown above
Women's boot brands7th of 80.81%Show ranking
Ankle boots brands8th of 132.7%Show ranking
Creator with pink hair and a pink jacket

Is Sam Edelman your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free