Loafer brands:Which are most popular?

Name: Loafer brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Dr. Martens was the most searched loafer brand worldwide, accounting for 25.9% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, G.H. Bass showed up in every answer. G.H. Bass was recommended most often, coming first in every response.

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Top loafer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, G.H. Bass appeared every time. G.H. Bass was recommended most often, coming first in every answer. Meermin was second, and Cole Haan was third. Dr. Martens, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
G.H. Bass	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Gucci	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Cole Haan	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Meermin	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Steve Madden	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Tod’s	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Crockett & Jones	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Dr. Martens	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sebago	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Vagabond	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sam Edelman	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

G.H. Bass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gucci3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cole Haan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meermin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Steve Madden1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tod’s1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crockett & Jones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sebago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vagabond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sam Edelman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about loafer brands

5 answers

Asked ChatGPT
“Which loafer brand should I buy?”
1. 1G.H. Bass
2. 2Meermin
3. 3Cole Haan
4. 4Gucci
Asked ChatGPT
“What are the best loafer brands?”
1. 1G.H. Bass
2. 2Crockett & Jones
3. 3Meermin
4. 4Tod’s
5. 5Cole Haan
6. 6Gucci
Asked ChatGPT
“What's the best loafer brand for wearing to the office?”
1. 1G.H. Bass
2. 2Cole Haan
3. 3Meermin
Searched Google, AI Overview
“loafers”
1. 1G.H. Bass
2. 2Gucci
Searched Google, AI Overview
“womens loafers”
1. 1G.H. Bass
2. 2Steve Madden

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which loafer brands do people search for most?

This chart shows how often people search Google for each loafer brand by name. Each line represents a brand's share of searches for all 11 loafer brands we track, month by month, from English-language searches worldwide.

Share of searches among loafer brands worldwide, by month

Month	Dr. Martens	G.H. Bass	Gucci	Sebago	Steve Madden	Tod’s	Vagabond	Cole Haan	Sam Edelman	Meermin	Crockett & Jones
Oct 2025	31.4%	17.8%	21%	5.2%	6.3%	2.8%	3.4%	4.2%	6.3%	1%	0.56%
Nov 2025	31.3%	16.6%	21%	7.7%	6.3%	2.8%	3.4%	4.2%	5.1%	1%	0.56%
Dec 2025	34.2%	17.1%	18.7%	6.9%	5.6%	2.5%	3.1%	5.6%	4.6%	1.1%	0.61%
Jan 2026	31%	16.5%	20.8%	6.2%	6.2%	2.8%	3.4%	6.2%	5.1%	1%	0.68%
Feb 2026	28.4%	17.4%	19%	7%	7%	3.8%	3.8%	4.7%	7%	1.4%	0.6%
Mar 2026	27.5%	16.9%	18.5%	6.8%	6.8%	5.5%	4.5%	5.5%	5.5%	1.7%	0.73%
Apr 2026	23%	17.2%	18.8%	6.9%	6.9%	5.7%	3.8%	4.6%	10.3%	2.1%	0.74%
May 2026	24.3%	15.7%	19.9%	7.3%	7.3%	6%	4.9%	4.9%	6%	2.7%	1.2%
Jun 2026	23.6%	15.3%	23.6%	8.6%	4.7%	7.1%	4.7%	5.8%	3.2%	2.6%	0.92%
Jul 2026	30.1%	16%	20.1%	7.4%	4.9%	6%	3.3%	4.9%	4%	2.2%	0.97%
Aug 2026	28.4%	17.4%	19.1%	8.5%	5.7%	5.7%	3.8%	4.7%	3.8%	2.1%	0.75%
Sep 2026	25.9%	19.4%	17.4%	7.8%	7.8%	5.2%	5.2%	4.3%	4.3%	1.9%	0.85%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Dr. Martens	25.9%	110K	0%	-2.5 points
2, moved from 3rd to 2nd	G.H. Bass	19.4%	82.7K	+22.3%	+2 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Gucci Kering	17.4%	74K	0%	-1.7 pointsmoved from 2nd to 3rd
4, held 4th	Sebago	7.8%	33.1K	0%	-0.8 points
5, held 5th	Steve Madden	7.8%	33.1K	+49.1%	+2.1 points
6, held 6th	Tod’s	5.2%	22.2K	0%	-0.5 points
7, moved from 9th to 7th	Vagabond	5.2%	22.2K	+50%	+1.4 pointsmoved from 9th to 7th
8, moved from 7th to 8th	Cole Haan	4.3%	18.1K	0%	-0.4 pointsmoved from 7th to 8th
9, moved from 8th to 9th	Sam Edelman Caleres	4.3%	18.1K	+22.3%	+0.4 pointsmoved from 8th to 9th
10, held 10th	Meermin	1.9%	8.1K	0%	-0.2 points
11, held 11th	Crockett & Jones	0.85%	3.6K	+24.1%	+0.1 points

1.Dr. Martens
25.9%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -2.5 points.
2.G.H. Bass
19.4%
Moved from 3rd to 2nd. 82.7K estimated branded searches, +22.3% vs prior month. Share +2 points.
3.Gucci
17.4%
Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.7 points.
4.Sebago
7.8%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.Steve Madden
7.8%
Held 5th. 33.1K estimated branded searches, +49.1% vs prior month. Share +2.1 points.
6.Tod’s
5.2%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.
7.Vagabond
5.2%
Moved from 9th to 7th. 22.2K estimated branded searches, +50% vs prior month. Share +1.4 points.
8.Cole Haan
4.3%
Moved from 7th to 8th. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
9.Sam Edelman
4.3%
Moved from 8th to 9th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
10.Meermin
1.9%
Held 10th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
11.Crockett & Jones
0.85%
Held 11th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

Dr. Martens, G.H. Bass and 6 other brands sell other things too, so only their searches that name this product count here, like “dr martens loafers”.

Which brand is most popular in search among loafer brands worldwide?

11 brands

In September 2026, Dr. Martens was the most searched among loafer brands worldwide, with an estimated 110K branded searches, 25.9% of all searches for the 11 we track. G.H. Bass is in 2nd place, 6.4 percentage points behind at 19.4%.

Global loafer brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Dr. Martens	31.4% → 25.9%	34.2%Dec 2025	23%Apr 2026	1st
G.H. Bass	17.8% → 19.4%	19.4%Sep 2026	15.3%Jun 2026	3rd → 2nd
Gucci	21% → 17.4%	23.6%Jun 2026	17.4%Sep 2026	2nd → 3rd
Sebago	5.2% → 7.8%	8.6%Jun 2026	5.2%Oct 2025	6th → 4th
Steve Madden	6.3% → 7.8%	7.8%Sep 2026	4.7%Jun 2026	5th
Tod’s	2.8% → 5.2%	7.1%Jun 2026	2.5%Dec 2025	9th → 6th
Vagabond	3.4% → 5.2%	5.2%Sep 2026	3.1%Dec 2025	8th → 7th
Cole Haan	4.2% → 4.3%	6.2%Jan 2026	4.2%Nov 2025	7th → 8th
Sam Edelman	6.3% → 4.3%	10.3%Apr 2026	3.2%Jun 2026	4th → 9th
Meermin	1% → 1.9%	2.7%May 2026	1%Jan 2026	10th
Crockett & Jones	0.56% → 0.85%	1.2%May 2026	0.56%Nov 2025	11th

Each finding as a sentence

Across the 12 months ending September 2026, Dr. Martens’ share of searches among loafer brands worldwide decreased from 31.4% to 25.9%.
Across the 12 months ending September 2026, G.H. Bass’ share of searches among loafer brands worldwide increased from 17.8% to 19.4%.
Across the 12 months ending September 2026, Gucci’s share of searches among loafer brands worldwide decreased from 21% to 17.4%.
Across the 12 months ending September 2026, Sebago’s share of searches among loafer brands worldwide increased from 5.2% to 7.8%.
Across the 12 months ending September 2026, Steve Madden’s share of searches among loafer brands worldwide increased from 6.3% to 7.8%.
Across the 12 months ending September 2026, Tod’s’ share of searches among loafer brands worldwide increased from 2.8% to 5.2%.
Across the 12 months ending September 2026, Vagabond’s share of searches among loafer brands worldwide increased from 3.4% to 5.2%.
Across the 12 months ending September 2026, Sam Edelman’s share of searches among loafer brands worldwide decreased from 6.3% to 4.3%.
Across the 12 months ending September 2026, Meermin’s share of searches among loafer brands worldwide increased from 1% to 1.9%.
Across the 12 months ending September 2026, Dr. Martens’ share of searches among loafer brands worldwide peaked at 34.2% in December 2025 and was lowest at 23% in April 2026.
Across the 12 months ending September 2026, G.H. Bass’ share of searches among loafer brands worldwide peaked at 19.4% in September 2026 and was lowest at 15.3% in June 2026.
Across the 12 months ending September 2026, Gucci’s share of searches among loafer brands worldwide peaked at 23.6% in June 2026 and was lowest at 17.4% in September 2026.
Across the 12 months ending September 2026, Sebago’s share of searches among loafer brands worldwide peaked at 8.6% in June 2026 and was lowest at 5.2% in October 2025.
Across the 12 months ending September 2026, Steve Madden’s share of searches among loafer brands worldwide peaked at 7.8% in September 2026 and was lowest at 4.7% in June 2026.
Across the 12 months ending September 2026, Tod’s’ share of searches among loafer brands worldwide peaked at 7.1% in June 2026 and was lowest at 2.5% in December 2025.
Across the 12 months ending September 2026, Vagabond’s share of searches among loafer brands worldwide peaked at 5.2% in September 2026 and was lowest at 3.1% in December 2025.
Across the 12 months ending September 2026, Cole Haan’s share of searches among loafer brands worldwide peaked at 6.2% in January 2026 and was lowest at 4.2% in November 2025.
Across the 12 months ending September 2026, Sam Edelman’s share of searches among loafer brands worldwide peaked at 10.3% in April 2026 and was lowest at 3.2% in June 2026.
Across the 12 months ending September 2026, Meermin’s share of searches among loafer brands worldwide peaked at 2.7% in May 2026 and was lowest at 1% in January 2026.
Across the 12 months ending September 2026, G.H. Bass rose from 3rd to 2nd among loafer brands worldwide.
Across the 12 months ending September 2026, Gucci fell from 2nd to 3rd among loafer brands worldwide.
Across the 12 months ending September 2026, Sebago rose from 6th to 4th among loafer brands worldwide.
Across the 12 months ending September 2026, Tod’s rose from 9th to 6th among loafer brands worldwide.
Across the 12 months ending September 2026, Vagabond rose from 8th to 7th among loafer brands worldwide.
Across the 12 months ending September 2026, Cole Haan fell from 7th to 8th among loafer brands worldwide.
Across the 12 months ending September 2026, Sam Edelman fell from 4th to 9th among loafer brands worldwide.
Across the 12 months ending September 2026, Crockett & Jones held steady: its share of searches among loafer brands worldwide moved less than 0.5 percentage points.

How did search popularity change for loafer brands worldwide in September 2026?

8 changes

In September 2026, G.H. Bass overtook Gucci to rank 2nd among loafer brands worldwide, with 19.4% of the searches.
In September 2026, Vagabond overtook Cole Haan and Sam Edelman to rank 7th among loafer brands worldwide, with 5.2% of the searches.
In September 2026, Steve Madden gained share of searches among loafer brands worldwide, from 5.7% to 7.8%.
In September 2026, Dr. Martens lost share of searches among loafer brands worldwide, from 28.4% to 25.9%.
In September 2026, Gucci lost share of searches among loafer brands worldwide, from 19.1% to 17.4%.
In September 2026, Sebago lost share of searches among loafer brands worldwide, from 8.5% to 7.8%.
In September 2026, Tod’s lost share of searches among loafer brands worldwide, from 5.7% to 5.2%.
Cole Haan’s share of searches among loafer brands worldwide has lost ground for 3 months in a row, from 5.8% to 4.3% in September 2026.

How are branded searches counted for loafer brands?

12 search terms

Each brand's share of searches among loafer brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.