Gucci vs Sebago:Which is more popular?
In September 2026, Gucci had more branded searches than Sebago among loafer brands worldwide. Gucci had about 74,000 branded searches, while Sebago had 33,100. Gucci made up 17.4% of all loafer brand searches we track, and Sebago accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about loafer brands, Gucci appeared in three of the five answers and Sebago in none.
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Top loafer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gucci was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sebago did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
G.H. Bass1st
Meermin2nd
Cole Haan3rd
Gucci4th
Crockett & Jones5th
Steve Madden6th
Tod’s6th
Dr. Martens–
Sebago–
Vagabond–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- G.H. Bass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gucci3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cole Haan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meermin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Steve Madden1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tod’s1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crockett & Jones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sebago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vagabond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loafer brands
5 answers
Asked ChatGPT
“Which loafer brand should I buy?”
Asked ChatGPT
“What are the best loafer brands?”
Asked ChatGPT
“What's the best loafer brand for wearing to the office?”
Searched Google, AI Overview
“loafers”
Searched Google, AI Overview
“womens loafers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Gucci or Sebago more popular in search?
This chart shows how often people search Google for Gucci and Sebago by name. Each line represents a brand's share of searches for all 11 loafer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Gucci, Sebago. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | G.H. Bass | Gucci | Sebago | Steve Madden | Tod’s | Vagabond | Cole Haan | Sam Edelman | Meermin | Crockett & Jones |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 17.8% | 21% | 5.2% | 6.3% | 2.8% | 3.4% | 4.2% | 6.3% | 1% | 0.56% |
| Nov 2025 | 31.3% | 16.6% | 21% | 7.7% | 6.3% | 2.8% | 3.4% | 4.2% | 5.1% | 1% | 0.56% |
| Dec 2025 | 34.2% | 17.1% | 18.7% | 6.9% | 5.6% | 2.5% | 3.1% | 5.6% | 4.6% | 1.1% | 0.61% |
| Jan 2026 | 31% | 16.5% | 20.8% | 6.2% | 6.2% | 2.8% | 3.4% | 6.2% | 5.1% | 1% | 0.68% |
| Feb 2026 | 28.4% | 17.4% | 19% | 7% | 7% | 3.8% | 3.8% | 4.7% | 7% | 1.4% | 0.6% |
| Mar 2026 | 27.5% | 16.9% | 18.5% | 6.8% | 6.8% | 5.5% | 4.5% | 5.5% | 5.5% | 1.7% | 0.73% |
| Apr 2026 | 23% | 17.2% | 18.8% | 6.9% | 6.9% | 5.7% | 3.8% | 4.6% | 10.3% | 2.1% | 0.74% |
| May 2026 | 24.3% | 15.7% | 19.9% | 7.3% | 7.3% | 6% | 4.9% | 4.9% | 6% | 2.7% | 1.2% |
| Jun 2026 | 23.6% | 15.3% | 23.6% | 8.6% | 4.7% | 7.1% | 4.7% | 5.8% | 3.2% | 2.6% | 0.92% |
| Jul 2026 | 30.1% | 16% | 20.1% | 7.4% | 4.9% | 6% | 3.3% | 4.9% | 4% | 2.2% | 0.97% |
| Aug 2026 | 28.4% | 17.4% | 19.1% | 8.5% | 5.7% | 5.7% | 3.8% | 4.7% | 3.8% | 2.1% | 0.75% |
| Sep 2026 | 25.9% | 19.4% | 17.4% | 7.8% | 7.8% | 5.2% | 5.2% | 4.3% | 4.3% | 1.9% | 0.85% |
Gucci and Sebago sell other things too, so only their searches that name this product count here, like “gucci loafers”.
How has the Gucci and Sebago comparison changed over the last 12 months?
3 findings
- Gucci was ahead of Sebago in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gucci’s share of searches among loafer brands worldwide moved from 21% to 17.4%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Sebago’s share of searches among loafer brands worldwide moved from 5.2% to 7.8%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
How did search popularity change for loafer brands worldwide in September 2026?
3 changes
In September 2026, G.H. Bass overtook Gucci to rank 2nd among loafer brands worldwide, with 19.4% of the searches.
In September 2026, Gucci lost share of searches among loafer brands worldwide, from 19.1% to 17.4%.
In September 2026, Sebago lost share of searches among loafer brands worldwide, from 8.5% to 7.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gucci’s and Sebago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among loafer brands
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