How popular isGucci in search?
In August 2026, there were an estimated 2.7M branded searches for Gucci worldwide which is down 18.2% over the last 11 months. Gucci holds 24.8% estimated Share of Search among handbag brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Coach30.3%
Gucci24.8%
Michael Kors24.8%
Louis Vuitton11%
Kate Spade9%
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Where does Gucci compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Handbag brands | 2nd of 5 | 24.8% | Shown below |
| Sunglass brands | 1st of 5 | 29.2% | Show ranking |
| Designer perfume brands | 2nd of 5 | 30.3% | Show ranking |
Which handbag brands compete with Gucci?
Share of Search by month for Coach, Gucci, Michael Kors, Louis Vuitton, Kate Spade. The figures are in the table below the chart.
View monthly share of search table
| Month | Coach | Gucci | Michael Kors | Louis Vuitton | Kate Spade |
|---|---|---|---|---|---|
| Oct 2025 | 17.6% | 32.1% | 26.3% | 14.4% | 9.6% |
| Nov 2025 | 20.3% | 24.8% | 30.3% | 11.1% | 13.5% |
| Dec 2025 | 22.1% | 26.9% | 26.9% | 12% | 12% |
| Jan 2026 | 21.9% | 26.8% | 26.8% | 14.7% | 9.8% |
| Feb 2026 | 23% | 28.2% | 23% | 15.4% | 10.3% |
| Mar 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| Apr 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| May 2026 | 21.2% | 31.8% | 21.2% | 14.2% | 11.6% |
| Jun 2026 | 27.6% | 27.6% | 22.5% | 12.3% | 10.1% |
| Jul 2026 | 26.2% | 26.2% | 26.2% | 11.7% | 9.6% |
| Aug 2026 | 30.3% | 24.8% | 24.8% | 11% | 9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.3% | 3.4M | +22.3% | +4.1 points | |
| 2, held 2nd | 24.8% | 2.7M | 0% | -1.4 points | |
| 3, held 3rd | 24.8% | 2.7M | 0% | -1.4 points | |
| 4, held 4th | 11% | 1.2M | 0% | -0.6 points | |
| 5, held 5th | 9% | 1M | 0% | -0.5 points |
1.
Coach30.3%
Held 1st. 3.4M estimated branded searches, +22.3% vs prior month. Share +4.1 points.
2.
Gucci24.8%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -1.4 points.
24.8%
Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -1.4 points.
11%
Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share -0.6 points.
9%
Held 5th. 1M estimated branded searches, 0% vs prior month. Share -0.5 points.
Compare search popularity between Gucci and its closest rivals
How has branded search demand for Gucci changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gucci worldwide fell from 3.4M to 2.7M.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among handbag brands worldwide decreased from 32.1% to 24.8%.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among handbag brands worldwide peaked at 32.4% in March 2026 and was lowest at 24.8% in August 2026.
- Across the 11 months ending August 2026, Gucci fell from 1st to 2nd among handbag brands worldwide.
How did search popularity change for handbag brands worldwide in August 2026?
5 changes
In August 2026, Coach gained estimated Share of Search among handbag brands worldwide, from 26.2% to 30.3%.
In August 2026, Gucci lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
In August 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands worldwide, from 11.7% to 11%.
In August 2026, Kate Spade lost estimated Share of Search among handbag brands worldwide, from 9.6% to 9%.
How is Gucci measured?
Brandwave collects information about searches that people make online using Gucci’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gucci
Who owns Gucci?
Gucci is owned by 
Kering. Brandwave also tracks 
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Is Gucci your brand?
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