Brandwave

How popular isChanel in search?

In September 2026, there were an estimated 7.4M branded searches for Chanel worldwide which held steady over the last 12 months. Chanel holds 28.1% estimated Share of Search among luxury fashion houses worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Louis Vuitton33.3%
  2. Chanel28.1%
  3. Hermès15.6%
  4. Gucci10.5%
  5. Prada7%
  6. Saint Laurent3.8%
  7. Dior1.7%
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Which luxury fashion houses compete with Chanel?

Chanel against luxury fashion houses worldwide, by month

Share of Search by month for Louis Vuitton, Chanel, Hermès, Gucci, Prada, Saint Laurent. The figures are in the table below the chart.

View monthly share of search table
MonthLouis VuittonChanelHermèsGucciPradaSaint LaurentDior
Oct 202531.7%25.7%17.7%11.8%7.9%3.5%1.6%
Nov 202536%23.3%16.9%11.3%7.6%3.4%1.5%
Dec 202535%25.2%16.6%11.1%7.4%3.3%1.5%
Jan 202631.1%34.4%14.2%9.5%6.4%2.8%1.6%
Feb 202634.3%27.8%15.6%10.5%7%3.1%1.7%
Mar 202631.4%28%17.5%11.7%6.4%3.5%1.6%
Apr 202631.7%25.7%17.7%11.8%7.9%3.5%1.6%
May 202629.1%31.6%16.2%10.9%7.3%3.2%1.8%
Jun 202628.1%36.8%16.2%8.9%5.9%2.7%1.5%
Jul 202631.3%28.8%18%9.8%6.6%3.6%2%
Aug 202632%27.1%18.4%10.1%6.7%3.7%2%
Sep 202633.3%28.1%15.6%10.5%7%3.8%1.7%

  1. 1.Louis Vuitton

    33.3%

    Held 1st. 8.7M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Chanel

    28.1%

    Held 2nd. 7.4M estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Hermès

    15.6%

    Held 3rd. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.8 points.

  4. 4.Gucci

    10.5%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Prada

    7%

    Held 5th. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Saint Laurent

    3.8%

    Held 6th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Dior

    1.7%

    Held 7th. 450K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between Chanel and its closest rivals

Every comparison with Chanel

How has branded search demand for Chanel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Chanel worldwide held steady, from 7.3M to 7.4M.
  • Across the 12 months ending September 2026, Chanel’s estimated Share of Search among luxury fashion houses worldwide increased from 25.7% to 28.1%.
  • Across the 12 months ending September 2026, Chanel’s estimated Share of Search among luxury fashion houses worldwide peaked at 36.8% in June 2026 and was lowest at 23.3% in November 2025.

How did search popularity change for luxury fashion houses worldwide in September 2026?

  1. In September 2026, Louis Vuitton gained estimated Share of Search among luxury fashion houses worldwide, from 32% to 33.3%.

  2. In September 2026, Chanel gained estimated Share of Search among luxury fashion houses worldwide, from 27.1% to 28.1%.

  3. In September 2026, Hermès lost estimated Share of Search among luxury fashion houses worldwide, from 18.4% to 15.6%.

  4. Gucci’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 8.9% to 10.5% in September 2026.

  5. Saint Laurent’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.7% to 3.8% in September 2026.

  6. Prada’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 5.9% to 7% in September 2026.

Where does Chanel compete?

Chanel is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Luxury fashion houses2nd of 728.1%Shown above
Fragrance brands1st of 945.7%Show ranking
Designer perfume brands1st of 558.4%Show ranking

How is Chanel measured?

Brandwave collects information about searches that people make online using Chanel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • chanel
  • chanel chance
  • chanel parfume
  • chanel water

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How the Brand Demand Index is measured

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