Brandwave

How popular isBrunello Cucinelli?

In September 2026, people searched for Brunello Cucinelli by name about 550,000 times worldwide, about the same as the previous year. These searches made up 1.9% of all global luxury fashion house searches, placing Brunello Cucinelli ninth out of 11 houses. When we asked both ChatGPT and Google AI Overviews about luxury fashion houses, Brunello Cucinelli appeared in two of the five answers and was the 11th most recommended of the 11.

Search and AI answers in September 2026

Brunello Cucinelli is the ninth most searched of 11 competitors and the 11th most recommended in AI answers.

  1. Louis VuittonShare of searches 29.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. ChanelShare of searches 24.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. HermèsShare of searches 13.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. GucciShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
  5. Brunello CucinelliShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 11th

+6 more

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Top luxury fashion houses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brunello Cucinelli was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Brunello Cucinelli is the 11th most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chanel1st
  2. Hermès2nd
  3. Saint Laurent3rd
  4. Louis Vuitton4th
  5. Dior5th
  6. Bottega Veneta6th
  7. Prada7th
  8. +1 more
  9. Loro Piana9th
  10. The Row10th
  11. Brunello Cucinelli11th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chanel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hermès5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saint Laurent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bottega Veneta4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Louis Vuitton3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gucci3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prada3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loro Piana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brunello Cucinelli2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about luxury fashion houses

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which luxury fashion houses compete with Brunello Cucinelli?

Brunello Cucinelli against luxury fashion houses worldwide, by month

Share of searches by month for Louis Vuitton, Chanel, Hermès, Gucci, Prada, Loro Piana, Bottega Veneta, Saint Laurent, Brunello Cucinelli. The figures are in the table below the chart.

View monthly share of searches table
MonthLouis VuittonChanelHermèsGucciPradaLoro PianaBottega VenetaSaint LaurentBrunello CucinelliDiorThe Row
Oct 202528.5%23.1%15.9%10.6%7.1%4.8%3.2%3.2%1.7%1.4%0.42%
Nov 202532.5%21%15.3%10.2%6.8%4.6%3.1%3.1%1.7%1.4%0.33%
Dec 202531.6%22.8%14.9%10%6.7%4.5%3%3%2%1.3%0.29%
Jan 202628.5%31.5%13%8.7%5.8%3.9%2.6%2.6%1.7%1.4%0.28%
Feb 202630.9%25%14.1%9.4%6.3%4.2%3.4%2.8%1.9%1.5%0.32%
Mar 202628.1%25%15.6%10.5%5.7%4.7%3.8%3.1%1.7%1.4%0.35%
Apr 202628.4%23%15.8%10.6%7.1%4.7%3.9%3.2%1.7%1.4%0.34%
May 202626.2%28.4%14.6%9.8%6.5%4.4%3.6%2.9%1.6%1.6%0.33%
Jun 202625.5%33.4%14.7%8%5.4%4.4%2.9%2.4%1.6%1.3%0.32%
Jul 202628.1%25.8%16.1%8.8%5.9%4.8%3.2%3.2%1.8%1.8%0.35%
Aug 202628.5%24.1%16.4%9%6%4.9%4%3.3%1.8%1.8%0.36%
Sep 202629.4%24.9%13.8%9.3%6.2%5.1%4.1%3.4%1.9%1.5%0.42%

  1. 1.Louis Vuitton

    29.4%

    Held 1st. 8.7M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Chanel

    24.9%

    Held 2nd. 7.4M estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Hermès

    13.8%

    Held 3rd. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  4. 4.Gucci

    9.3%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Prada

    6.2%

    Held 5th. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Loro Piana

    5.1%

    Held 6th. 1.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Bottega Veneta

    4.1%

    Held 7th. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Saint Laurent

    3.4%

    Held 8th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Brunello Cucinelli

    1.9%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Dior

    1.5%

    Held 10th. 450K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  11. 11.The Row

    0.42%

    Held 11th. 125K estimated branded searches, +14.9% vs prior month. Share +0.1 points.

Compare popularity between Brunello Cucinelli and its closest rivals

Every comparison with Brunello Cucinelli

17 comparisons

How has branded search demand for Brunello Cucinelli changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brunello Cucinelli worldwide held steady at 550K.
  • Across the 12 months ending September 2026, Brunello Cucinelli’s share of searches among luxury fashion houses worldwide held steady, from 1.7% to 1.9%.

How did search popularity change for luxury fashion houses worldwide in September 2026?

6 changes

  1. In September 2026, Louis Vuitton gained share of searches among luxury fashion houses worldwide, from 28.5% to 29.4%.

  2. In September 2026, Chanel gained share of searches among luxury fashion houses worldwide, from 24.1% to 24.9%.

  3. In September 2026, Hermès lost share of searches among luxury fashion houses worldwide, from 16.4% to 13.8%.

  4. Gucci’s share of searches among luxury fashion houses worldwide has gained ground for 3 months in a row, from 8% to 9.3% in September 2026.

  5. Bottega Veneta’s share of searches among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.9% to 4.1% in September 2026.

  6. Saint Laurent’s share of searches among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.4% to 3.4% in September 2026.

How are Brunello Cucinelli’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Brunello Cucinelli’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brunello cucinelli

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How the Brand Demand Index is measured

Where does Brunello Cucinelli compete?

Brunello Cucinelli is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Luxury fashion houses9th of 111.9%Shown above
Premium fashion brands8th of 92.9%Show ranking
Creator with pink hair and a pink jacket

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