Luxury fashion houses:Which are searched most?
In September 2026, Louis Vuitton was the most searched among luxury fashion houses worldwide, with an estimated 8.7M branded searches and 33.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Louis Vuitton33.3%
Chanel28.1%
Hermès15.6%
Gucci10.5%
Prada7%Saint Laurent3.8%
Dior1.7%
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Share of SearchLeaderboard
Compare the luxury fashion houses people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Louis Vuitton, Chanel, Hermès, Gucci, Prada, Saint Laurent. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Chanel | Hermès | Gucci | Prada | Saint Laurent | Dior |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 25.7% | 17.7% | 11.8% | 7.9% | 3.5% | 1.6% |
| Nov 2025 | 36% | 23.3% | 16.9% | 11.3% | 7.6% | 3.4% | 1.5% |
| Dec 2025 | 35% | 25.2% | 16.6% | 11.1% | 7.4% | 3.3% | 1.5% |
| Jan 2026 | 31.1% | 34.4% | 14.2% | 9.5% | 6.4% | 2.8% | 1.6% |
| Feb 2026 | 34.3% | 27.8% | 15.6% | 10.5% | 7% | 3.1% | 1.7% |
| Mar 2026 | 31.4% | 28% | 17.5% | 11.7% | 6.4% | 3.5% | 1.6% |
| Apr 2026 | 31.7% | 25.7% | 17.7% | 11.8% | 7.9% | 3.5% | 1.6% |
| May 2026 | 29.1% | 31.6% | 16.2% | 10.9% | 7.3% | 3.2% | 1.8% |
| Jun 2026 | 28.1% | 36.8% | 16.2% | 8.9% | 5.9% | 2.7% | 1.5% |
| Jul 2026 | 31.3% | 28.8% | 18% | 9.8% | 6.6% | 3.6% | 2% |
| Aug 2026 | 32% | 27.1% | 18.4% | 10.1% | 6.7% | 3.7% | 2% |
| Sep 2026 | 33.3% | 28.1% | 15.6% | 10.5% | 7% | 3.8% | 1.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 8.7M | 0% | +1.2 points | |
| 2, held 2nd | 28.1% | 7.4M | 0% | +1 points | |
| 3, held 3rd | 15.6% | 4.1M | -18.2% | -2.8 points | |
| 4, held 4th | 10.5% | 2.7M | 0% | +0.4 points | |
| 5, held 5th | 7% | 1.8M | 0% | +0.3 points | |
| 6, held 6th | 3.8% | 1M | 0% | +0.1 points | |
| 7, held 7th | 1.7% | 450K | -18.2% | -0.3 points |
33.3%
Held 1st. 8.7M estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Chanel28.1%
Held 2nd. 7.4M estimated branded searches, 0% vs prior month. Share +1 points.
3.
Hermès15.6%
Held 3rd. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.8 points.
4.
Gucci10.5%
Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Prada7%
Held 5th. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.
3.8%
Held 6th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
1.7%
Held 7th. 450K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare search popularity between leading brands
- Louis Vuitton vs Chanel: compare search popularity
- Louis Vuitton vs Hermès: compare search popularity
- Louis Vuitton vs Gucci: compare search popularity
- Louis Vuitton vs Prada: compare search popularity
- Chanel vs Hermès: compare search popularity
- Chanel vs Gucci: compare search popularity
- Chanel vs Prada: compare search popularity
- Hermès vs Gucci: compare search popularity
- Hermès vs Prada: compare search popularity
- Gucci vs Prada: compare search popularity
- Compare any of these brands
Which brand is most popular in search among luxury fashion houses worldwide?
7 brands
In September 2026, Louis Vuitton was the most searched among luxury fashion houses worldwide, with an estimated 8.7M branded searches and 33.3% estimated Share of Search within this set. Chanel is in 2nd place, 5.2 percentage points behind at 28.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Louis Vuitton | 31.7% → 33.3% | 36%Nov 2025 | 28.1%Jun 2026 | 1st |
| Chanel | 25.7% → 28.1% | 36.8%Jun 2026 | 23.3%Nov 2025 | 2nd |
| Hermès | 17.7% → 15.6% | 18.4%Aug 2026 | 14.2%Jan 2026 | 3rd |
| Gucci | 11.8% → 10.5% | 11.8%Oct 2025 | 8.9%Jun 2026 | 4th |
| Prada | 7.9% → 7% | 7.9%Oct 2025 | 5.9%Jun 2026 | 5th |
| Saint Laurent | 3.5% → 3.8% | 3.8%Sep 2026 | 2.7%Jun 2026 | 6th |
| Dior | 1.6% → 1.7% | 2%Aug 2026 | 1.5%Jun 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses worldwide increased from 31.7% to 33.3%.
- Across the 12 months ending September 2026, Chanel’s estimated Share of Search among luxury fashion houses worldwide increased from 25.7% to 28.1%.
- Across the 12 months ending September 2026, Hermès’ estimated Share of Search among luxury fashion houses worldwide decreased from 17.7% to 15.6%.
- Across the 12 months ending September 2026, Gucci’s estimated Share of Search among luxury fashion houses worldwide decreased from 11.8% to 10.5%.
- Across the 12 months ending September 2026, Prada’s estimated Share of Search among luxury fashion houses worldwide decreased from 7.9% to 7%.
- Across the 12 months ending September 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses worldwide peaked at 36% in November 2025 and was lowest at 28.1% in June 2026.
- Across the 12 months ending September 2026, Chanel’s estimated Share of Search among luxury fashion houses worldwide peaked at 36.8% in June 2026 and was lowest at 23.3% in November 2025.
- Across the 12 months ending September 2026, Hermès’ estimated Share of Search among luxury fashion houses worldwide peaked at 18.4% in August 2026 and was lowest at 14.2% in January 2026.
- Across the 12 months ending September 2026, Gucci’s estimated Share of Search among luxury fashion houses worldwide peaked at 11.8% in October 2025 and was lowest at 8.9% in June 2026.
- Across the 12 months ending September 2026, Prada’s estimated Share of Search among luxury fashion houses worldwide peaked at 7.9% in October 2025 and was lowest at 5.9% in June 2026.
- Across the 12 months ending September 2026, Saint Laurent’s estimated Share of Search among luxury fashion houses worldwide peaked at 3.8% in September 2026 and was lowest at 2.7% in June 2026.
- Across the 12 months ending September 2026, Saint Laurent and Dior held steady: their estimated Share of Search among luxury fashion houses worldwide each moved less than 0.5 percentage points.
How did search popularity change for luxury fashion houses worldwide in September 2026?
6 changes
In September 2026, Louis Vuitton gained estimated Share of Search among luxury fashion houses worldwide, from 32% to 33.3%.
In September 2026, Chanel gained estimated Share of Search among luxury fashion houses worldwide, from 27.1% to 28.1%.
In September 2026, Hermès lost estimated Share of Search among luxury fashion houses worldwide, from 18.4% to 15.6%.
Gucci’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 8.9% to 10.5% in September 2026.
Saint Laurent’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.7% to 3.8% in September 2026.
Prada’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 5.9% to 7% in September 2026.
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