Gucci vs Louis Vuitton:Which is more popular by branded search?
In August 2026, Gucci had more branded searches than Louis Vuitton among handbag brands worldwide. Gucci was estimated to have 2.7M branded searches compared to Louis Vuitton’s 1.2M, and held a 24.8% Share of Search versus Louis Vuitton’s 11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gucci or Louis Vuitton?
Compare the handbag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gucci, Louis Vuitton. The figures are in the table below the chart.
View monthly share of search table
| Month | Coach | Gucci | Michael Kors | Louis Vuitton | Kate Spade |
|---|---|---|---|---|---|
| Oct 2025 | 17.6% | 32.1% | 26.3% | 14.4% | 9.6% |
| Nov 2025 | 20.3% | 24.8% | 30.3% | 11.1% | 13.5% |
| Dec 2025 | 22.1% | 26.9% | 26.9% | 12% | 12% |
| Jan 2026 | 21.9% | 26.8% | 26.8% | 14.7% | 9.8% |
| Feb 2026 | 23% | 28.2% | 23% | 15.4% | 10.3% |
| Mar 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| Apr 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| May 2026 | 21.2% | 31.8% | 21.2% | 14.2% | 11.6% |
| Jun 2026 | 27.6% | 27.6% | 22.5% | 12.3% | 10.1% |
| Jul 2026 | 26.2% | 26.2% | 26.2% | 11.7% | 9.6% |
| Aug 2026 | 30.3% | 24.8% | 24.8% | 11% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Gucci and Louis Vuitton comparison changed over the last 12 months?
3 findings
- Gucci was ahead of Louis Vuitton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among handbag brands worldwide moved from 32.1% to 24.8%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands worldwide moved from 14.4% to 11%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for handbag brands worldwide in August 2026?
2 changes
In August 2026, Gucci lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands worldwide, from 11.7% to 11%.
How each brand is measured
Brandwave collects information about searches that people make online using Gucci’s and Louis Vuitton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gucci
1 branded search term
- gucci
Louis Vuitton
1 branded search term
- lv
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.