Brandwave

How popular isHermès in search?

In September 2026, there were an estimated 4.1M branded searches for Hermès worldwide which is down 18.2% over the last 12 months. Hermès holds 15.6% estimated Share of Search among luxury fashion houses worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Louis Vuitton33.3%
  2. Chanel28.1%
  3. Hermès15.6%
  4. Gucci10.5%
  5. Prada7%
  6. Saint Laurent3.8%
  7. Dior1.7%
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Which luxury fashion houses compete with Hermès?

Hermès against luxury fashion houses worldwide, by month

Share of Search by month for Louis Vuitton, Chanel, Hermès, Gucci, Prada, Saint Laurent. The figures are in the table below the chart.

View monthly share of search table
MonthLouis VuittonChanelHermèsGucciPradaSaint LaurentDior
Oct 202531.7%25.7%17.7%11.8%7.9%3.5%1.6%
Nov 202536%23.3%16.9%11.3%7.6%3.4%1.5%
Dec 202535%25.2%16.6%11.1%7.4%3.3%1.5%
Jan 202631.1%34.4%14.2%9.5%6.4%2.8%1.6%
Feb 202634.3%27.8%15.6%10.5%7%3.1%1.7%
Mar 202631.4%28%17.5%11.7%6.4%3.5%1.6%
Apr 202631.7%25.7%17.7%11.8%7.9%3.5%1.6%
May 202629.1%31.6%16.2%10.9%7.3%3.2%1.8%
Jun 202628.1%36.8%16.2%8.9%5.9%2.7%1.5%
Jul 202631.3%28.8%18%9.8%6.6%3.6%2%
Aug 202632%27.1%18.4%10.1%6.7%3.7%2%
Sep 202633.3%28.1%15.6%10.5%7%3.8%1.7%

  1. 1.Louis Vuitton

    33.3%

    Held 1st. 8.7M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Chanel

    28.1%

    Held 2nd. 7.4M estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Hermès

    15.6%

    Held 3rd. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.8 points.

  4. 4.Gucci

    10.5%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Prada

    7%

    Held 5th. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Saint Laurent

    3.8%

    Held 6th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Dior

    1.7%

    Held 7th. 450K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between Hermès and its closest rivals

Every comparison with Hermès

How has branded search demand for Hermès changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hermès worldwide fell from 5M to 4.1M.
  • Across the 12 months ending September 2026, Hermès’ estimated Share of Search among luxury fashion houses worldwide decreased from 17.7% to 15.6%.
  • Across the 12 months ending September 2026, Hermès’ estimated Share of Search among luxury fashion houses worldwide peaked at 18.4% in August 2026 and was lowest at 14.2% in January 2026.

How did search popularity change for luxury fashion houses worldwide in September 2026?

  1. In September 2026, Louis Vuitton gained estimated Share of Search among luxury fashion houses worldwide, from 32% to 33.3%.

  2. In September 2026, Chanel gained estimated Share of Search among luxury fashion houses worldwide, from 27.1% to 28.1%.

  3. In September 2026, Hermès lost estimated Share of Search among luxury fashion houses worldwide, from 18.4% to 15.6%.

  4. Gucci’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 8.9% to 10.5% in September 2026.

  5. Saint Laurent’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.7% to 3.8% in September 2026.

  6. Prada’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 5.9% to 7% in September 2026.

Where does Hermès compete?

Hermès is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Courier services4th of 613.7%Show ranking
Luxury fashion houses3rd of 715.6%Shown above

How is Hermès measured?

Brandwave collects information about searches that people make online using Hermès’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hermes

Do you work for Hermès? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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