Bottega Veneta vs Hermès:Which is searched more?
In September 2026, Hermès had more branded searches than Bottega Veneta among luxury fashion houses worldwide. Hermès had about 4.1 million branded searches, while Bottega Veneta had 1.2 million. Hermès made up 13.8% of all luxury fashion house searches we track, and Bottega Veneta accounted for 4.1%. These are worldwide searches for English-language branded terms.
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Is Bottega Veneta or Hermès more popular in search?
Compare the luxury fashion houses people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Hermès, Bottega Veneta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Chanel | Hermès | Gucci | Prada | Loro Piana | Bottega Veneta | Saint Laurent | Brunello Cucinelli | Dior | The Row |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 23.1% | 15.9% | 10.6% | 7.1% | 4.8% | 3.2% | 3.2% | 1.7% | 1.4% | 0.42% |
| Nov 2025 | 32.5% | 21% | 15.3% | 10.2% | 6.8% | 4.6% | 3.1% | 3.1% | 1.7% | 1.4% | 0.33% |
| Dec 2025 | 31.6% | 22.8% | 14.9% | 10% | 6.7% | 4.5% | 3% | 3% | 2% | 1.3% | 0.29% |
| Jan 2026 | 28.5% | 31.5% | 13% | 8.7% | 5.8% | 3.9% | 2.6% | 2.6% | 1.7% | 1.4% | 0.28% |
| Feb 2026 | 30.9% | 25% | 14.1% | 9.4% | 6.3% | 4.2% | 3.4% | 2.8% | 1.9% | 1.5% | 0.32% |
| Mar 2026 | 28.1% | 25% | 15.6% | 10.5% | 5.7% | 4.7% | 3.8% | 3.1% | 1.7% | 1.4% | 0.35% |
| Apr 2026 | 28.4% | 23% | 15.8% | 10.6% | 7.1% | 4.7% | 3.9% | 3.2% | 1.7% | 1.4% | 0.34% |
| May 2026 | 26.2% | 28.4% | 14.6% | 9.8% | 6.5% | 4.4% | 3.6% | 2.9% | 1.6% | 1.6% | 0.33% |
| Jun 2026 | 25.5% | 33.4% | 14.7% | 8% | 5.4% | 4.4% | 2.9% | 2.4% | 1.6% | 1.3% | 0.32% |
| Jul 2026 | 28.1% | 25.8% | 16.1% | 8.8% | 5.9% | 4.8% | 3.2% | 3.2% | 1.8% | 1.8% | 0.35% |
| Aug 2026 | 28.5% | 24.1% | 16.4% | 9% | 6% | 4.9% | 4% | 3.3% | 1.8% | 1.8% | 0.36% |
| Sep 2026 | 29.4% | 24.9% | 13.8% | 9.3% | 6.2% | 5.1% | 4.1% | 3.4% | 1.9% | 1.5% | 0.42% |
How has the Bottega Veneta and Hermès comparison changed over the last 12 months?
3 findings
- Hermès was ahead of Bottega Veneta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bottega Veneta’s share of searches among luxury fashion houses worldwide moved from 3.2% to 4.1%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, Hermès’ share of searches among luxury fashion houses worldwide moved from 15.9% to 13.8%, and its estimated monthly branded searches moved from 5M to 4.1M.
How did search popularity change for luxury fashion houses worldwide in September 2026?
2 changes
In September 2026, Hermès lost share of searches among luxury fashion houses worldwide, from 16.4% to 13.8%.
Bottega Veneta’s share of searches among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.9% to 4.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bottega Veneta’s and Hermès’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bottega Veneta
1 branded search term
- bottega veneta
Hermès
1 branded search term
- hermes
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