Brandwave

How popular isLoro Piana?

In September 2026, people searched for Loro Piana by name about 1.5 million times worldwide, about the same as the previous year. These searches made up 5.1% of all global luxury fashion house searches, placing Loro Piana sixth out of 11 houses. When we asked both ChatGPT and Google AI Overviews about luxury fashion houses, Loro Piana appeared in three of the five answers and was the ninth most recommended of the 11.

Search and AI answers in September 2026

Loro Piana is the sixth most searched of 11 competitors and the ninth most recommended in AI answers.

  1. Louis VuittonShare of searches 29.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. ChanelShare of searches 24.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. HermèsShare of searches 13.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. GucciShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
  5. Loro PianaShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 9th

+6 more

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Top luxury fashion houses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loro Piana was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Loro Piana is the ninth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chanel1st
  2. Hermès2nd
  3. Saint Laurent3rd
  4. Louis Vuitton4th
  5. Dior5th
  6. Bottega Veneta6th
  7. Prada7th
  8. Gucci8th
  9. Loro Piana9th
  10. The Row10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chanel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hermès5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saint Laurent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bottega Veneta4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Louis Vuitton3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gucci3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prada3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loro Piana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Row3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about luxury fashion houses

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which luxury fashion houses compete with Loro Piana?

Loro Piana against luxury fashion houses worldwide, by month

Share of searches by month for Louis Vuitton, Chanel, Hermès, Gucci, Prada, Loro Piana, Bottega Veneta, Saint Laurent. The figures are in the table below the chart.

View monthly share of searches table
MonthLouis VuittonChanelHermèsGucciPradaLoro PianaBottega VenetaSaint LaurentBrunello CucinelliDiorThe Row
Oct 202528.5%23.1%15.9%10.6%7.1%4.8%3.2%3.2%1.7%1.4%0.42%
Nov 202532.5%21%15.3%10.2%6.8%4.6%3.1%3.1%1.7%1.4%0.33%
Dec 202531.6%22.8%14.9%10%6.7%4.5%3%3%2%1.3%0.29%
Jan 202628.5%31.5%13%8.7%5.8%3.9%2.6%2.6%1.7%1.4%0.28%
Feb 202630.9%25%14.1%9.4%6.3%4.2%3.4%2.8%1.9%1.5%0.32%
Mar 202628.1%25%15.6%10.5%5.7%4.7%3.8%3.1%1.7%1.4%0.35%
Apr 202628.4%23%15.8%10.6%7.1%4.7%3.9%3.2%1.7%1.4%0.34%
May 202626.2%28.4%14.6%9.8%6.5%4.4%3.6%2.9%1.6%1.6%0.33%
Jun 202625.5%33.4%14.7%8%5.4%4.4%2.9%2.4%1.6%1.3%0.32%
Jul 202628.1%25.8%16.1%8.8%5.9%4.8%3.2%3.2%1.8%1.8%0.35%
Aug 202628.5%24.1%16.4%9%6%4.9%4%3.3%1.8%1.8%0.36%
Sep 202629.4%24.9%13.8%9.3%6.2%5.1%4.1%3.4%1.9%1.5%0.42%

  1. 1.Louis Vuitton

    29.4%

    Held 1st. 8.7M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Chanel

    24.9%

    Held 2nd. 7.4M estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Hermès

    13.8%

    Held 3rd. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  4. 4.Gucci

    9.3%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Prada

    6.2%

    Held 5th. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Loro Piana

    5.1%

    Held 6th. 1.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Bottega Veneta

    4.1%

    Held 7th. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Saint Laurent

    3.4%

    Held 8th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Brunello Cucinelli

    1.9%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Dior

    1.5%

    Held 10th. 450K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  11. 11.The Row

    0.42%

    Held 11th. 125K estimated branded searches, +14.9% vs prior month. Share +0.1 points.

Compare popularity between Loro Piana and its closest rivals

Every comparison with Loro Piana

10 comparisons

How has branded search demand for Loro Piana changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Loro Piana worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Loro Piana’s share of searches among luxury fashion houses worldwide peaked at 5.1% in September 2026 and was lowest at 3.9% in January 2026.

How did search popularity change for luxury fashion houses worldwide in September 2026?

6 changes

  1. In September 2026, Louis Vuitton gained share of searches among luxury fashion houses worldwide, from 28.5% to 29.4%.

  2. In September 2026, Chanel gained share of searches among luxury fashion houses worldwide, from 24.1% to 24.9%.

  3. In September 2026, Hermès lost share of searches among luxury fashion houses worldwide, from 16.4% to 13.8%.

  4. Gucci’s share of searches among luxury fashion houses worldwide has gained ground for 3 months in a row, from 8% to 9.3% in September 2026.

  5. Bottega Veneta’s share of searches among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.9% to 4.1% in September 2026.

  6. Saint Laurent’s share of searches among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.4% to 3.4% in September 2026.

How are Loro Piana’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Loro Piana’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • loro piana

How the Brand Demand Index is measured

Who owns Loro Piana?

Loro Piana is owned by LVMH. Brandwave also tracks TAG Heuer, Bulgari, Dior, Louis Vuitton, Maison Francis Kurkdjian, Moët & Chandon and Veuve Clicquot, owned by the same company, worldwide.

Do you work for Loro Piana? To request corrections or removal please contact us via our support page and we will be happy to assist.

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