Brandwave

How popular isHennessy?

In September 2026, people searched for Hennessy by name about 1 million times worldwide, about the same as the previous year. These searches made up 61.7% of all global cognac brand searches, placing Hennessy first out of ten brands. When we asked both ChatGPT and Google AI Overviews about cognac brands, Hennessy appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Hennessy is the most searched of 10 competitors and the most recommended in AI answers.

  1. HennessyShare of searches 61.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Rémy MartinShare of searches 22.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. MartellShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. CourvoisierShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. D'USSÉShare of searches 3.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top cognac brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hennessy appeared in all five answers. Hennessy is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hennessy1st
  2. Rémy Martin2nd
  3. Courvoisier3rd
  4. Martell4th
  5. Pierre Ferrand5th
  6. Camus6th
  7. Hine7th
  8. D'USSÉ8th
  9. Delamain9th
  10. Frapin10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Courvoisier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Martell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Camus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pierre Ferrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D'USSÉ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delamain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frapin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cognac brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which cognac brands compete with Hennessy?

Hennessy against cognac brands worldwide, by month

Share of searches by month for Hennessy, Rémy Martin, Martell, Courvoisier, D'USSÉ. The figures are in the table below the chart.

View monthly share of searches table
MonthHennessyRémy MartinMartellCourvoisierD'USSÉCamusDelamainHinePierre FerrandFrapin
Oct 202565.7%16.2%5.9%5.9%4%0.8%0.65%0.43%0.19%0.16%
Nov 202564.8%15.9%5.9%7.1%3.9%0.96%0.64%0.43%0.19%0.19%
Dec 202560.7%18.3%6.7%8.2%3.7%0.9%0.6%0.49%0.22%0.18%
Jan 202663.8%19.2%5.8%5.8%3.2%0.94%0.63%0.42%0.18%0.18%
Feb 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
Mar 202662.5%18.7%6.9%5.6%3.8%0.92%0.75%0.5%0.27%0.18%
Apr 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
May 202669.2%13.9%6.3%5.1%3.4%0.84%0.68%0.3%0.17%0.13%
Jun 202667.2%16.5%6.1%5%3.3%0.67%0.67%0.3%0.16%0.13%
Jul 202669.2%13.9%6.3%5.1%3.4%0.69%0.84%0.25%0.17%0.13%
Aug 202664.7%19.5%5.9%4.8%3.2%0.64%0.78%0.28%0.16%0.12%
Sep 202661.7%22.7%5.6%4.6%3.7%0.61%0.61%0.27%0.15%0.12%

  1. 1.Hennessy

    61.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -3 points.

  2. 2.Rémy Martin

    22.7%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.2 points.

  3. 3.Martell

    5.6%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Courvoisier

    4.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.D'USSÉ

    3.7%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Camus

    0.61%

    Moved from 7th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Delamain

    0.61%

    Moved from 6th to 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Hine

    0.27%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Pierre Ferrand

    0.15%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Frapin

    0.12%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hennessy and its closest rivals

Every comparison with Hennessy

18 comparisons

How has branded search demand for Hennessy changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hennessy worldwide held steady at 1M.
  • Across the 12 months ending September 2026, Hennessy’s share of searches among cognac brands worldwide decreased from 65.7% to 61.7%.
  • Across the 12 months ending September 2026, Hennessy’s share of searches among cognac brands worldwide peaked at 69.2% in July 2026 and was lowest at 60.7% in December 2025.

How did search popularity change for cognac brands worldwide in September 2026?

6 changes

  1. In September 2026, Rémy Martin gained share of searches among cognac brands worldwide, from 19.5% to 22.7%.

  2. In September 2026, D'USSÉ gained share of searches among cognac brands worldwide, from 3.2% to 3.7%.

  3. In September 2026, Hennessy lost share of searches among cognac brands worldwide, from 64.7% to 61.7%.

  4. In September 2026, Camus rose from 7th to 6th among cognac brands worldwide.

  5. In September 2026, Delamain fell from 6th to 7th among cognac brands worldwide.

  6. Estimated monthly branded searches for Hine worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are Hennessy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hennessy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hennessy

How the Brand Demand Index is measured

Who owns Hennessy?

Hennessy is owned by LVMH. Brandwave also tracks TAG Heuer, Bulgari, Dior, Loro Piana, Louis Vuitton, Maison Francis Kurkdjian, Moët & Chandon and Veuve Clicquot, owned by the same company, worldwide.

Do you work for Hennessy? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Hennessy compete?

Hennessy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cognac brands1st of 1061.7%Shown above
Brandy brands1st of 1162.4%Show ranking
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Is Hennessy your brand?

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