How popular isPierre Ferrand?
In September 2026, people searched for Pierre Ferrand by name about 2,400 times worldwide, a 17.2% decrease from the previous year. These searches made up 0.15% of all global cognac brand searches, placing Pierre Ferrand ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about cognac brands, Pierre Ferrand appeared in two of the five answers and was the fifth most recommended of the ten.
Pierre Ferrand is the ninth most searched of 10 competitors and the fifth most recommended in AI answers.
HennessyShare of searches 61.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Rémy MartinShare of searches 22.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MartellShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
CourvoisierShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Pierre FerrandShare of searches 0.15%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top cognac brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pierre Ferrand was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pierre Ferrand is the fifth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hennessy1st
- Rémy Martin2nd
- Courvoisier3rd
- Martell4th
- Pierre Ferrand5th
Camus6th
Hine7th
D'USSÉ8th
Delamain9th
Frapin10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Courvoisier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Martell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Camus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pierre Ferrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- D'USSÉ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delamain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frapin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cognac brands
5 answers
Asked ChatGPT
“Which cognac should I buy?”
Asked ChatGPT
“What are the best cognac brands?”
Asked ChatGPT
“What's a good cognac for a beginner?”
Searched Google, AI Overview
“cognac”
Searched Google, AI Overview
“cognac brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which cognac brands compete with Pierre Ferrand?
Share of searches by month for Hennessy, Rémy Martin, Martell, Courvoisier, D'USSÉ, Pierre Ferrand. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hennessy | Rémy Martin | Martell | Courvoisier | D'USSÉ | Camus | Delamain | Hine | Pierre Ferrand | Frapin |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 16.2% | 5.9% | 5.9% | 4% | 0.8% | 0.65% | 0.43% | 0.19% | 0.16% |
| Nov 2025 | 64.8% | 15.9% | 5.9% | 7.1% | 3.9% | 0.96% | 0.64% | 0.43% | 0.19% | 0.19% |
| Dec 2025 | 60.7% | 18.3% | 6.7% | 8.2% | 3.7% | 0.9% | 0.6% | 0.49% | 0.22% | 0.18% |
| Jan 2026 | 63.8% | 19.2% | 5.8% | 5.8% | 3.2% | 0.94% | 0.63% | 0.42% | 0.18% | 0.18% |
| Feb 2026 | 62.6% | 18.7% | 6.9% | 5.6% | 3.8% | 0.92% | 0.62% | 0.41% | 0.22% | 0.18% |
| Mar 2026 | 62.5% | 18.7% | 6.9% | 5.6% | 3.8% | 0.92% | 0.75% | 0.5% | 0.27% | 0.18% |
| Apr 2026 | 62.6% | 18.7% | 6.9% | 5.6% | 3.8% | 0.92% | 0.62% | 0.41% | 0.22% | 0.18% |
| May 2026 | 69.2% | 13.9% | 6.3% | 5.1% | 3.4% | 0.84% | 0.68% | 0.3% | 0.17% | 0.13% |
| Jun 2026 | 67.2% | 16.5% | 6.1% | 5% | 3.3% | 0.67% | 0.67% | 0.3% | 0.16% | 0.13% |
| Jul 2026 | 69.2% | 13.9% | 6.3% | 5.1% | 3.4% | 0.69% | 0.84% | 0.25% | 0.17% | 0.13% |
| Aug 2026 | 64.7% | 19.5% | 5.9% | 4.8% | 3.2% | 0.64% | 0.78% | 0.28% | 0.16% | 0.12% |
| Sep 2026 | 61.7% | 22.7% | 5.6% | 4.6% | 3.7% | 0.61% | 0.61% | 0.27% | 0.15% | 0.12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.7% | 1M | 0% | -3 points | |
| 2, held 2nd | 22.7% | 368K | +22.3% | +3.2 points | |
| 3, held 3rd | 5.6% | 90.5K | 0% | -0.3 points | |
| 4, held 4th | 4.6% | 74K | 0% | -0.2 points | |
| 5, held 5th | 3.7% | 60.5K | +22.2% | +0.5 points | |
| 6, moved from 7th to 6th | 0.61% | 9.9K | 0% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.61% | 9.9K | -18.2% | -0.2 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.27% | 4.4K | 0% | 0 points | |
| 9, held 9th | 0.15% | 2.4K | 0% | 0 points | |
| 10, held 10th | 0.12% | 1.9K | 0% | 0 points |
1.
Hennessy61.7%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -3 points.
22.7%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.2 points.
3.
Martell5.6%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.6%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
D'USSÉ3.7%
Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
6.
Camus0.61%
Moved from 7th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Delamain0.61%
Moved from 6th to 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
8.
Hine0.27%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.15%
Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Frapin0.12%
Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Pierre Ferrand and its closest rivals
Every comparison with Pierre Ferrand
9 comparisons
How has branded search demand for Pierre Ferrand changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pierre Ferrand worldwide fell from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Pierre Ferrand’s share of searches among cognac brands worldwide held steady, from 0.19% to 0.15%.
How did search popularity change for cognac brands worldwide in September 2026?
6 changes
In September 2026, Rémy Martin gained share of searches among cognac brands worldwide, from 19.5% to 22.7%.
In September 2026, D'USSÉ gained share of searches among cognac brands worldwide, from 3.2% to 3.7%.
In September 2026, Hennessy lost share of searches among cognac brands worldwide, from 64.7% to 61.7%.
In September 2026, Camus rose from 7th to 6th among cognac brands worldwide.
In September 2026, Delamain fell from 6th to 7th among cognac brands worldwide.
Estimated monthly branded searches for Hine worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are Pierre Ferrand’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Pierre Ferrand’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pierre ferrand
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