Brandwave

Pierre Ferrand vs Rémy Martin:Which is more popular?

In September 2026, Rémy Martin had more branded searches than Pierre Ferrand among cognac brands worldwide. Rémy Martin had about 368,000 branded searches, while Pierre Ferrand had 2,400. Rémy Martin made up 22.7% of all cognac brand searches we track, and Pierre Ferrand accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about cognac brands, Rémy Martin appeared in all five answers and Pierre Ferrand in two. Rémy Martin was mentioned before Pierre Ferrand in every answer.

Among cognac brands worldwide in September 2026

Who do people search for more?

Rémy Martin, about 153 searches for every 1 for Pierre Ferrand

Rémy Martin 368K searchesPierre Ferrand 2.4K searches

Who does AI mention more?

Rémy Martin, mentioned in every answer we collected

Rémy Martin in 5 of 5Pierre Ferrand in 2 of 5

Who does AI recommend more?

Rémy Martin, named ahead of Pierre Ferrand in every answer

Rémy Martin first in 5Pierre Ferrand never first

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Top cognac brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rémy Martin appeared in all five answers. Pierre Ferrand was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rémy Martin was listed before Pierre Ferrand in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hennessy1st
  2. Rémy Martin2nd
  3. Courvoisier3rd
  4. Martell4th
  5. Pierre Ferrand5th
  6. Camus6th
  7. Hine7th
  8. D'USSÉ8th
  9. Delamain9th
  10. Frapin10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Courvoisier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Martell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Camus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pierre Ferrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D'USSÉ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delamain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frapin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cognac brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Pierre Ferrand or Rémy Martin more popular in search?

This chart shows how often people search Google for Pierre Ferrand and Rémy Martin by name. Each line represents a brand's share of searches for all ten cognac brands we track, month by month, from English-language searches worldwide.

Pierre Ferrand and Rémy Martin among cognac brands worldwide, by month

Share of searches by month for Rémy Martin, Pierre Ferrand. The figures are in the table below the chart.

View monthly share of searches table
MonthHennessyRémy MartinMartellCourvoisierD'USSÉCamusDelamainHinePierre FerrandFrapin
Oct 202565.7%16.2%5.9%5.9%4%0.8%0.65%0.43%0.19%0.16%
Nov 202564.8%15.9%5.9%7.1%3.9%0.96%0.64%0.43%0.19%0.19%
Dec 202560.7%18.3%6.7%8.2%3.7%0.9%0.6%0.49%0.22%0.18%
Jan 202663.8%19.2%5.8%5.8%3.2%0.94%0.63%0.42%0.18%0.18%
Feb 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
Mar 202662.5%18.7%6.9%5.6%3.8%0.92%0.75%0.5%0.27%0.18%
Apr 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
May 202669.2%13.9%6.3%5.1%3.4%0.84%0.68%0.3%0.17%0.13%
Jun 202667.2%16.5%6.1%5%3.3%0.67%0.67%0.3%0.16%0.13%
Jul 202669.2%13.9%6.3%5.1%3.4%0.69%0.84%0.25%0.17%0.13%
Aug 202664.7%19.5%5.9%4.8%3.2%0.64%0.78%0.28%0.16%0.12%
Sep 202661.7%22.7%5.6%4.6%3.7%0.61%0.61%0.27%0.15%0.12%

How has the Pierre Ferrand and Rémy Martin comparison changed over the last 12 months?

3 findings
  • Rémy Martin was ahead of Pierre Ferrand in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pierre Ferrand’s share of searches among cognac brands worldwide moved from 0.19% to 0.15%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Rémy Martin’s share of searches among cognac brands worldwide moved from 16.2% to 22.7%, and its estimated monthly branded searches moved from 246K to 368K.

How did search popularity change for cognac brands worldwide in September 2026?

2 changes

  1. In September 2026, Rémy Martin gained share of searches among cognac brands worldwide, from 19.5% to 22.7%.

  2. Estimated monthly branded searches for Pierre Ferrand worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pierre Ferrand’s and Rémy Martin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pierre Ferrand

1 branded search term

  • pierre ferrand

Rémy Martin

1 branded search term

  • remy martin

How the Brand Demand Index is measured

Other head-to-heads among cognac brands

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