Cognac brands:Which are most popular?

Name: Cognac brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Hennessy was the most searched cognac brand worldwide, accounting for 61.7% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Hennessy, Rémy Martin and Courvoisier showed up in every answer. Hennessy was recommended most often, coming first in three out of five responses.

Follow cognac brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top cognac brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hennessy, Rémy Martin and Courvoisier appeared every time. Hennessy was recommended most often, coming first in three out of five answers. Rémy Martin was second, and Courvoisier was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Hennessy	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Rémy Martin	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Courvoisier	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Martell	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Camus	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Hine	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Pierre Ferrand	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
D'USSÉ	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Delamain	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Frapin	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Courvoisier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Martell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Camus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pierre Ferrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
D'USSÉ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Delamain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Frapin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cognac brands

5 answers

Asked ChatGPT
“Which cognac should I buy?”
Asked ChatGPT
“What are the best cognac brands?”
1. 1Rémy Martin
2. 2Hennessy
3. 3Martell
4. 4Courvoisier
5. 5Pierre Ferrand
6. 6Camus
7. 7Hine
8. 8Delamain
Asked ChatGPT
“What's a good cognac for a beginner?”
Searched Google, AI Overview
“cognac”
Searched Google, AI Overview
“cognac brands”
1. 1Hennessy
2. 2Rémy Martin
3. 3Martell
4. 4Courvoisier
5. 5D'USSÉ
6. 6Pierre Ferrand
7. 7Hine
8. 8Camus
9. 9Frapin

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which cognac brands do people search for most?

This chart shows how often people search Google for each cognac brand by name. Each line represents a brand's share of searches for all ten cognac brands we track, month by month, from English-language searches worldwide.

Share of searches among cognac brands worldwide, by month

Month	Hennessy	Rémy Martin	Martell	Courvoisier	D'USSÉ	Camus	Delamain	Hine	Pierre Ferrand	Frapin
Oct 2025	65.7%	16.2%	5.9%	5.9%	4%	0.8%	0.65%	0.43%	0.19%	0.16%
Nov 2025	64.8%	15.9%	5.9%	7.1%	3.9%	0.96%	0.64%	0.43%	0.19%	0.19%
Dec 2025	60.7%	18.3%	6.7%	8.2%	3.7%	0.9%	0.6%	0.49%	0.22%	0.18%
Jan 2026	63.8%	19.2%	5.8%	5.8%	3.2%	0.94%	0.63%	0.42%	0.18%	0.18%
Feb 2026	62.6%	18.7%	6.9%	5.6%	3.8%	0.92%	0.62%	0.41%	0.22%	0.18%
Mar 2026	62.5%	18.7%	6.9%	5.6%	3.8%	0.92%	0.75%	0.5%	0.27%	0.18%
Apr 2026	62.6%	18.7%	6.9%	5.6%	3.8%	0.92%	0.62%	0.41%	0.22%	0.18%
May 2026	69.2%	13.9%	6.3%	5.1%	3.4%	0.84%	0.68%	0.3%	0.17%	0.13%
Jun 2026	67.2%	16.5%	6.1%	5%	3.3%	0.67%	0.67%	0.3%	0.16%	0.13%
Jul 2026	69.2%	13.9%	6.3%	5.1%	3.4%	0.69%	0.84%	0.25%	0.17%	0.13%
Aug 2026	64.7%	19.5%	5.9%	4.8%	3.2%	0.64%	0.78%	0.28%	0.16%	0.12%
Sep 2026	61.7%	22.7%	5.6%	4.6%	3.7%	0.61%	0.61%	0.27%	0.15%	0.12%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Hennessy LVMH	61.7%	1M	0%	-3 points
2, held 2nd	Rémy Martin	22.7%	368K	+22.3%	+3.2 points
3, held 3rd	Martell	5.6%	90.5K	0%	-0.3 points
4, held 4th	Courvoisier	4.6%	74K	0%	-0.2 points
5, held 5th	D'USSÉ Bacardi	3.7%	60.5K	+22.2%	+0.5 points
6, moved from 7th to 6th	Camus	0.61%	9.9K	0%	0 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Delamain	0.61%	9.9K	-18.2%	-0.2 pointsmoved from 6th to 7th
8, held 8th	Hine	0.27%	4.4K	0%	0 points
9, held 9th	Pierre Ferrand	0.15%	2.4K	0%	0 points
10, held 10th	Frapin	0.12%	1.9K	0%	0 points

1.Hennessy
61.7%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -3 points.
2.Rémy Martin
22.7%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.2 points.
3.Martell
5.6%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.Courvoisier
4.6%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.D'USSÉ
3.7%
Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
6.Camus
0.61%
Moved from 7th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
7.Delamain
0.61%
Moved from 6th to 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
8.Hine
0.27%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
9.Pierre Ferrand
0.15%
Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
10.Frapin
0.12%
Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among cognac brands worldwide?

10 brands

In September 2026, Hennessy was the most searched among cognac brands worldwide, with an estimated 1M branded searches, 61.7% of all searches for the ten we track. Rémy Martin is in 2nd place, 39 percentage points behind at 22.7%.

Global cognac brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Hennessy	65.7% → 61.7%	69.2%Jul 2026	60.7%Dec 2025	1st
Rémy Martin	16.2% → 22.7%	22.7%Sep 2026	13.9%May 2026	2nd
Martell	5.9% → 5.6%	6.9%Feb 2026	5.6%Sep 2026	4th → 3rd
Courvoisier	5.9% → 4.6%	8.2%Dec 2025	4.6%Sep 2026	3rd → 4th
D'USSÉ	4% → 3.7%	4%Oct 2025	3.2%Jan 2026	5th
Camus	0.8% → 0.61%	0.96%Nov 2025	0.61%Sep 2026	6th
Delamain	0.65% → 0.61%	0.84%Jul 2026	0.6%Dec 2025	7th
Hine	0.43% → 0.27%	0.5%Mar 2026	0.25%Jul 2026	8th
Pierre Ferrand	0.19% → 0.15%	0.27%Mar 2026	0.15%Sep 2026	9th
Frapin	0.16% → 0.12%	0.19%Nov 2025	0.12%Sep 2026	10th

Each finding as a sentence

Across the 12 months ending September 2026, Hennessy’s share of searches among cognac brands worldwide decreased from 65.7% to 61.7%.
Across the 12 months ending September 2026, Rémy Martin’s share of searches among cognac brands worldwide increased from 16.2% to 22.7%.
Across the 12 months ending September 2026, Courvoisier’s share of searches among cognac brands worldwide decreased from 5.9% to 4.6%.
Across the 12 months ending September 2026, Hennessy’s share of searches among cognac brands worldwide peaked at 69.2% in July 2026 and was lowest at 60.7% in December 2025.
Across the 12 months ending September 2026, Rémy Martin’s share of searches among cognac brands worldwide peaked at 22.7% in September 2026 and was lowest at 13.9% in May 2026.
Across the 12 months ending September 2026, Martell’s share of searches among cognac brands worldwide peaked at 6.9% in February 2026 and was lowest at 5.6% in September 2026.
Across the 12 months ending September 2026, Courvoisier’s share of searches among cognac brands worldwide peaked at 8.2% in December 2025 and was lowest at 4.6% in September 2026.
Across the 12 months ending September 2026, Martell rose from 4th to 3rd among cognac brands worldwide.
Across the 12 months ending September 2026, Courvoisier fell from 3rd to 4th among cognac brands worldwide.
Across the 12 months ending September 2026, D'USSÉ, Camus, Delamain, Hine, Pierre Ferrand and Frapin held steady: their share of searches among cognac brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for cognac brands worldwide in September 2026?

8 changes

In September 2026, Rémy Martin gained share of searches among cognac brands worldwide, from 19.5% to 22.7%.
In September 2026, D'USSÉ gained share of searches among cognac brands worldwide, from 3.2% to 3.7%.
In September 2026, Hennessy lost share of searches among cognac brands worldwide, from 64.7% to 61.7%.
In September 2026, Camus rose from 7th to 6th among cognac brands worldwide.
In September 2026, Delamain fell from 6th to 7th among cognac brands worldwide.
Estimated monthly branded searches for Hine worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Frapin worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for Courvoisier worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted for cognac brands?

10 search terms

Each brand's share of searches among cognac brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.