Hennessy vs Martell:Which is more popular?
In September 2026, Hennessy had more branded searches than Martell among cognac brands worldwide. Hennessy had about 1 million branded searches, while Martell had 90,500. Hennessy made up 61.7% of all cognac brand searches we track, and Martell accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about cognac brands, Hennessy appeared in all five answers and Martell in two. Hennessy was mentioned before Martell in every answer.
Who do people search for more?
Hennessy, about 11 searches for every 1 for Martell
Who does AI mention more?
Hennessy, mentioned in every answer we collected
Who does AI recommend more?
Hennessy, named ahead of Martell in every answer
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Top cognac brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hennessy appeared in all five answers. Martell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hennessy was listed before Martell in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hennessy1st
Rémy Martin2nd
Courvoisier3rd
Martell4th
Pierre Ferrand5th
Camus6th
Hine7th
D'USSÉ8th
Delamain9th
Frapin10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Courvoisier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Martell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Camus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pierre Ferrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- D'USSÉ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delamain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frapin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cognac brands
5 answers
Asked ChatGPT
“Which cognac should I buy?”
Asked ChatGPT
“What are the best cognac brands?”
Asked ChatGPT
“What's a good cognac for a beginner?”
Searched Google, AI Overview
“cognac”
Searched Google, AI Overview
“cognac brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Hennessy or Martell more popular in search?
This chart shows how often people search Google for Hennessy and Martell by name. Each line represents a brand's share of searches for all ten cognac brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hennessy, Martell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hennessy | Rémy Martin | Martell | Courvoisier | D'USSÉ | Camus | Delamain | Hine | Pierre Ferrand | Frapin |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 16.2% | 5.9% | 5.9% | 4% | 0.8% | 0.65% | 0.43% | 0.19% | 0.16% |
| Nov 2025 | 64.8% | 15.9% | 5.9% | 7.1% | 3.9% | 0.96% | 0.64% | 0.43% | 0.19% | 0.19% |
| Dec 2025 | 60.7% | 18.3% | 6.7% | 8.2% | 3.7% | 0.9% | 0.6% | 0.49% | 0.22% | 0.18% |
| Jan 2026 | 63.8% | 19.2% | 5.8% | 5.8% | 3.2% | 0.94% | 0.63% | 0.42% | 0.18% | 0.18% |
| Feb 2026 | 62.6% | 18.7% | 6.9% | 5.6% | 3.8% | 0.92% | 0.62% | 0.41% | 0.22% | 0.18% |
| Mar 2026 | 62.5% | 18.7% | 6.9% | 5.6% | 3.8% | 0.92% | 0.75% | 0.5% | 0.27% | 0.18% |
| Apr 2026 | 62.6% | 18.7% | 6.9% | 5.6% | 3.8% | 0.92% | 0.62% | 0.41% | 0.22% | 0.18% |
| May 2026 | 69.2% | 13.9% | 6.3% | 5.1% | 3.4% | 0.84% | 0.68% | 0.3% | 0.17% | 0.13% |
| Jun 2026 | 67.2% | 16.5% | 6.1% | 5% | 3.3% | 0.67% | 0.67% | 0.3% | 0.16% | 0.13% |
| Jul 2026 | 69.2% | 13.9% | 6.3% | 5.1% | 3.4% | 0.69% | 0.84% | 0.25% | 0.17% | 0.13% |
| Aug 2026 | 64.7% | 19.5% | 5.9% | 4.8% | 3.2% | 0.64% | 0.78% | 0.28% | 0.16% | 0.12% |
| Sep 2026 | 61.7% | 22.7% | 5.6% | 4.6% | 3.7% | 0.61% | 0.61% | 0.27% | 0.15% | 0.12% |
How has the Hennessy and Martell comparison changed over the last 12 months?
3 findings
- Hennessy was ahead of Martell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hennessy’s share of searches among cognac brands worldwide moved from 65.7% to 61.7%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Martell’s share of searches among cognac brands worldwide moved from 5.9% to 5.6%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for cognac brands worldwide in September 2026?
1 change
In September 2026, Hennessy lost share of searches among cognac brands worldwide, from 64.7% to 61.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hennessy’s and Martell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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