Brandwave

How popular isDelamain?

In September 2026, people searched for Delamain by name about 9,900 times worldwide, about the same as the previous year. These searches made up 0.61% of all global cognac brand searches, placing Delamain seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about cognac brands, Delamain appeared in one of the five answers and was the ninth most recommended of the ten.

Search and AI answers in September 2026

Delamain is the seventh most searched of 10 competitors and the ninth most recommended in AI answers.

  1. HennessyShare of searches 61.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Rémy MartinShare of searches 22.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. MartellShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. CourvoisierShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. DelamainShare of searches 0.61%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

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Top cognac brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Delamain was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Delamain is the ninth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hennessy1st
  2. Rémy Martin2nd
  3. Courvoisier3rd
  4. Martell4th
  5. Pierre Ferrand5th
  6. Camus6th
  7. Hine7th
  8. D'USSÉ8th
  9. Delamain9th
  10. Frapin10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Courvoisier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Martell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Camus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pierre Ferrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D'USSÉ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delamain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frapin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cognac brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which cognac brands compete with Delamain?

Delamain against cognac brands worldwide, by month

Share of searches by month for Hennessy, Rémy Martin, Martell, Courvoisier, D'USSÉ, Delamain. The figures are in the table below the chart.

View monthly share of searches table
MonthHennessyRémy MartinMartellCourvoisierD'USSÉCamusDelamainHinePierre FerrandFrapin
Oct 202565.7%16.2%5.9%5.9%4%0.8%0.65%0.43%0.19%0.16%
Nov 202564.8%15.9%5.9%7.1%3.9%0.96%0.64%0.43%0.19%0.19%
Dec 202560.7%18.3%6.7%8.2%3.7%0.9%0.6%0.49%0.22%0.18%
Jan 202663.8%19.2%5.8%5.8%3.2%0.94%0.63%0.42%0.18%0.18%
Feb 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
Mar 202662.5%18.7%6.9%5.6%3.8%0.92%0.75%0.5%0.27%0.18%
Apr 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
May 202669.2%13.9%6.3%5.1%3.4%0.84%0.68%0.3%0.17%0.13%
Jun 202667.2%16.5%6.1%5%3.3%0.67%0.67%0.3%0.16%0.13%
Jul 202669.2%13.9%6.3%5.1%3.4%0.69%0.84%0.25%0.17%0.13%
Aug 202664.7%19.5%5.9%4.8%3.2%0.64%0.78%0.28%0.16%0.12%
Sep 202661.7%22.7%5.6%4.6%3.7%0.61%0.61%0.27%0.15%0.12%

  1. 1.Hennessy

    61.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -3 points.

  2. 2.Rémy Martin

    22.7%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.2 points.

  3. 3.Martell

    5.6%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Courvoisier

    4.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.D'USSÉ

    3.7%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Camus

    0.61%

    Moved from 7th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Delamain

    0.61%

    Moved from 6th to 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Hine

    0.27%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Pierre Ferrand

    0.15%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Frapin

    0.12%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Delamain and its closest rivals

Every comparison with Delamain

9 comparisons

How has branded search demand for Delamain changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Delamain worldwide held steady at 9.9K.
  • Across the 12 months ending September 2026, Delamain’s share of searches among cognac brands worldwide held steady, from 0.65% to 0.61%.

How did search popularity change for cognac brands worldwide in September 2026?

6 changes

  1. In September 2026, Rémy Martin gained share of searches among cognac brands worldwide, from 19.5% to 22.7%.

  2. In September 2026, D'USSÉ gained share of searches among cognac brands worldwide, from 3.2% to 3.7%.

  3. In September 2026, Hennessy lost share of searches among cognac brands worldwide, from 64.7% to 61.7%.

  4. In September 2026, Camus rose from 7th to 6th among cognac brands worldwide.

  5. In September 2026, Delamain fell from 6th to 7th among cognac brands worldwide.

  6. Estimated monthly branded searches for Hine worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are Delamain’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Delamain’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • delamain

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How the Brand Demand Index is measured

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