Brandwave

Delamain vs Pierre Ferrand:Which is more popular?

In September 2026, Delamain had more branded searches than Pierre Ferrand among cognac brands worldwide. Delamain had about 9,900 branded searches, while Pierre Ferrand had 2,400. Delamain made up 0.61% of all cognac brand searches we track, and Pierre Ferrand accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about cognac brands, Pierre Ferrand appeared in two of the five answers and Delamain in one. Pierre Ferrand was mentioned before Delamain in every answer that named either.

Among cognac brands worldwide in September 2026

Who do people search for more?

Delamain, about 4 searches for every 1 for Pierre Ferrand

Delamain 9.9K searchesPierre Ferrand 2.4K searches

Who does AI mention more?

Pierre Ferrand, mentioned in 2 of 5 answers, Delamain in 1

Pierre Ferrand in 2 of 5Delamain in 1 of 5

Who does AI recommend more?

Pierre Ferrand, named ahead of Delamain in 2 of 2 answers

Pierre Ferrand first in 2Delamain never first

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Top cognac brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pierre Ferrand was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Delamain was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pierre Ferrand was listed before Delamain in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hennessy1st
  2. Rémy Martin2nd
  3. Courvoisier3rd
  4. Martell4th
  5. Pierre Ferrand5th
  6. Camus6th
  7. Hine7th
  8. D'USSÉ8th
  9. Delamain9th
  10. Frapin10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Courvoisier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Martell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Camus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pierre Ferrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D'USSÉ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delamain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frapin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cognac brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Delamain or Pierre Ferrand more popular in search?

This chart shows how often people search Google for Delamain and Pierre Ferrand by name. Each line represents a brand's share of searches for all ten cognac brands we track, month by month, from English-language searches worldwide.

Delamain and Pierre Ferrand among cognac brands worldwide, by month

Share of searches by month for Delamain, Pierre Ferrand. The figures are in the table below the chart.

View monthly share of searches table
MonthHennessyRémy MartinMartellCourvoisierD'USSÉCamusDelamainHinePierre FerrandFrapin
Oct 202565.7%16.2%5.9%5.9%4%0.8%0.65%0.43%0.19%0.16%
Nov 202564.8%15.9%5.9%7.1%3.9%0.96%0.64%0.43%0.19%0.19%
Dec 202560.7%18.3%6.7%8.2%3.7%0.9%0.6%0.49%0.22%0.18%
Jan 202663.8%19.2%5.8%5.8%3.2%0.94%0.63%0.42%0.18%0.18%
Feb 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
Mar 202662.5%18.7%6.9%5.6%3.8%0.92%0.75%0.5%0.27%0.18%
Apr 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
May 202669.2%13.9%6.3%5.1%3.4%0.84%0.68%0.3%0.17%0.13%
Jun 202667.2%16.5%6.1%5%3.3%0.67%0.67%0.3%0.16%0.13%
Jul 202669.2%13.9%6.3%5.1%3.4%0.69%0.84%0.25%0.17%0.13%
Aug 202664.7%19.5%5.9%4.8%3.2%0.64%0.78%0.28%0.16%0.12%
Sep 202661.7%22.7%5.6%4.6%3.7%0.61%0.61%0.27%0.15%0.12%

How has the Delamain and Pierre Ferrand comparison changed over the last 12 months?

3 findings
  • Delamain was ahead of Pierre Ferrand in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Delamain’s share of searches among cognac brands worldwide moved from 0.65% to 0.61%, and its estimated monthly branded searches held steady at 9.9K.
  • Across the 12 months ending September 2026, Pierre Ferrand’s share of searches among cognac brands worldwide moved from 0.19% to 0.15%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for cognac brands worldwide in September 2026?

2 changes

  1. In September 2026, Delamain fell from 6th to 7th among cognac brands worldwide.

  2. Estimated monthly branded searches for Pierre Ferrand worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Delamain’s and Pierre Ferrand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Delamain

1 branded search term

  • delamain

Pierre Ferrand

1 branded search term

  • pierre ferrand

How the Brand Demand Index is measured

Other head-to-heads among cognac brands

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