Brandwave

Courvoisier vs Hennessy:Which is more popular?

In September 2026, Hennessy had more branded searches than Courvoisier among cognac brands worldwide. Hennessy had about 1 million branded searches, while Courvoisier had 74,000. Hennessy made up 61.7% of all cognac brand searches we track, and Courvoisier accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about cognac brands, both Courvoisier and Hennessy appeared in all five answers. Hennessy was mentioned before Courvoisier in every answer.

Among cognac brands worldwide in September 2026

Who do people search for more?

Hennessy, about 14 searches for every 1 for Courvoisier

Hennessy 1M searchesCourvoisier 74K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Courvoisier in 5 of 5Hennessy in 5 of 5

Who does AI recommend more?

Hennessy, named ahead of Courvoisier in every answer

Hennessy first in 5Courvoisier never first

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Top cognac brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Courvoisier and Hennessy showed up in all five answers. Hennessy was listed before Courvoisier in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hennessy1st
  2. Rémy Martin2nd
  3. Courvoisier3rd
  4. Martell4th
  5. Pierre Ferrand5th
  6. Camus6th
  7. Hine7th
  8. D'USSÉ8th
  9. Delamain9th
  10. Frapin10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Courvoisier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Martell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Camus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pierre Ferrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D'USSÉ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delamain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frapin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cognac brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Courvoisier or Hennessy more popular in search?

This chart shows how often people search Google for Courvoisier and Hennessy by name. Each line represents a brand's share of searches for all ten cognac brands we track, month by month, from English-language searches worldwide.

Courvoisier and Hennessy among cognac brands worldwide, by month

Share of searches by month for Hennessy, Courvoisier. The figures are in the table below the chart.

View monthly share of searches table
MonthHennessyRémy MartinMartellCourvoisierD'USSÉCamusDelamainHinePierre FerrandFrapin
Oct 202565.7%16.2%5.9%5.9%4%0.8%0.65%0.43%0.19%0.16%
Nov 202564.8%15.9%5.9%7.1%3.9%0.96%0.64%0.43%0.19%0.19%
Dec 202560.7%18.3%6.7%8.2%3.7%0.9%0.6%0.49%0.22%0.18%
Jan 202663.8%19.2%5.8%5.8%3.2%0.94%0.63%0.42%0.18%0.18%
Feb 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
Mar 202662.5%18.7%6.9%5.6%3.8%0.92%0.75%0.5%0.27%0.18%
Apr 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
May 202669.2%13.9%6.3%5.1%3.4%0.84%0.68%0.3%0.17%0.13%
Jun 202667.2%16.5%6.1%5%3.3%0.67%0.67%0.3%0.16%0.13%
Jul 202669.2%13.9%6.3%5.1%3.4%0.69%0.84%0.25%0.17%0.13%
Aug 202664.7%19.5%5.9%4.8%3.2%0.64%0.78%0.28%0.16%0.12%
Sep 202661.7%22.7%5.6%4.6%3.7%0.61%0.61%0.27%0.15%0.12%

How has the Courvoisier and Hennessy comparison changed over the last 12 months?

3 findings
  • Hennessy was ahead of Courvoisier in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Courvoisier’s share of searches among cognac brands worldwide moved from 5.9% to 4.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 12 months ending September 2026, Hennessy’s share of searches among cognac brands worldwide moved from 65.7% to 61.7%, and its estimated monthly branded searches held steady at 1M.

How did search popularity change for cognac brands worldwide in September 2026?

2 changes

  1. In September 2026, Hennessy lost share of searches among cognac brands worldwide, from 64.7% to 61.7%.

  2. Estimated monthly branded searches for Courvoisier worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Courvoisier’s and Hennessy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Courvoisier

1 branded search term

  • courvoisier

Hennessy

1 branded search term

  • hennessy

How the Brand Demand Index is measured

Other head-to-heads among cognac brands

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