Brandwave

Hennessy vs Rémy Martin:Which is more popular?

In September 2026, Hennessy had more branded searches than Rémy Martin among cognac brands worldwide. Hennessy had about 1 million branded searches, while Rémy Martin had 368,000. Hennessy made up 61.7% of all cognac brand searches we track, and Rémy Martin accounted for 22.7%. When we asked ChatGPT and Google AI Overviews about cognac brands, both Hennessy and Rémy Martin appeared in all five answers. Hennessy was mentioned before Rémy Martin in three out of five answers.

Among cognac brands worldwide in September 2026

Who do people search for more?

Hennessy, about 3 searches for every 1 for Rémy Martin

Hennessy 1M searchesRémy Martin 368K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Hennessy in 5 of 5Rémy Martin in 5 of 5

Who does AI recommend more?

Hennessy, named ahead of Rémy Martin in 3 of 5 answers

Hennessy first in 3Rémy Martin first in 2

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Top cognac brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Hennessy and Rémy Martin showed up in all five answers. Hennessy was listed before Rémy Martin in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hennessy1st
  2. Rémy Martin2nd
  3. Courvoisier3rd
  4. Martell4th
  5. Pierre Ferrand5th
  6. Camus6th
  7. Hine7th
  8. D'USSÉ8th
  9. Delamain9th
  10. Frapin10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Courvoisier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Martell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Camus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pierre Ferrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D'USSÉ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delamain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frapin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cognac brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Hennessy or Rémy Martin more popular in search?

This chart shows how often people search Google for Hennessy and Rémy Martin by name. Each line represents a brand's share of searches for all ten cognac brands we track, month by month, from English-language searches worldwide.

Hennessy and Rémy Martin among cognac brands worldwide, by month

Share of searches by month for Hennessy, Rémy Martin. The figures are in the table below the chart.

View monthly share of searches table
MonthHennessyRémy MartinMartellCourvoisierD'USSÉCamusDelamainHinePierre FerrandFrapin
Oct 202565.7%16.2%5.9%5.9%4%0.8%0.65%0.43%0.19%0.16%
Nov 202564.8%15.9%5.9%7.1%3.9%0.96%0.64%0.43%0.19%0.19%
Dec 202560.7%18.3%6.7%8.2%3.7%0.9%0.6%0.49%0.22%0.18%
Jan 202663.8%19.2%5.8%5.8%3.2%0.94%0.63%0.42%0.18%0.18%
Feb 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
Mar 202662.5%18.7%6.9%5.6%3.8%0.92%0.75%0.5%0.27%0.18%
Apr 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
May 202669.2%13.9%6.3%5.1%3.4%0.84%0.68%0.3%0.17%0.13%
Jun 202667.2%16.5%6.1%5%3.3%0.67%0.67%0.3%0.16%0.13%
Jul 202669.2%13.9%6.3%5.1%3.4%0.69%0.84%0.25%0.17%0.13%
Aug 202664.7%19.5%5.9%4.8%3.2%0.64%0.78%0.28%0.16%0.12%
Sep 202661.7%22.7%5.6%4.6%3.7%0.61%0.61%0.27%0.15%0.12%

How has the Hennessy and Rémy Martin comparison changed over the last 12 months?

3 findings
  • Hennessy was ahead of Rémy Martin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hennessy’s share of searches among cognac brands worldwide moved from 65.7% to 61.7%, and its estimated monthly branded searches held steady at 1M.
  • Across the 12 months ending September 2026, Rémy Martin’s share of searches among cognac brands worldwide moved from 16.2% to 22.7%, and its estimated monthly branded searches moved from 246K to 368K.

How did search popularity change for cognac brands worldwide in September 2026?

2 changes

  1. In September 2026, Rémy Martin gained share of searches among cognac brands worldwide, from 19.5% to 22.7%.

  2. In September 2026, Hennessy lost share of searches among cognac brands worldwide, from 64.7% to 61.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hennessy’s and Rémy Martin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hennessy

1 branded search term

  • hennessy

Rémy Martin

1 branded search term

  • remy martin

How the Brand Demand Index is measured

Other head-to-heads among cognac brands

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