Martell vs Rémy Martin:Which is more popular?
In September 2026, Rémy Martin had more branded searches than Martell among cognac brands worldwide. Rémy Martin had about 368,000 branded searches, while Martell had 90,500. Rémy Martin made up 22.7% of all cognac brand searches we track, and Martell accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about cognac brands, Rémy Martin appeared in all five answers and Martell in two. Rémy Martin was mentioned before Martell in every answer.
Who do people search for more?
Rémy Martin, about 4 searches for every 1 for Martell
Who does AI mention more?
Rémy Martin, mentioned in every answer we collected
Who does AI recommend more?
Rémy Martin, named ahead of Martell in every answer
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Top cognac brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rémy Martin appeared in all five answers. Martell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rémy Martin was listed before Martell in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hennessy1st- Rémy Martin2nd
Courvoisier3rd
Martell4th
Pierre Ferrand5th
Camus6th
Hine7th
D'USSÉ8th
Delamain9th
Frapin10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Courvoisier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Martell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Camus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pierre Ferrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- D'USSÉ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delamain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frapin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cognac brands
5 answers
Asked ChatGPT
“Which cognac should I buy?”
Asked ChatGPT
“What are the best cognac brands?”
Asked ChatGPT
“What's a good cognac for a beginner?”
Searched Google, AI Overview
“cognac”
Searched Google, AI Overview
“cognac brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Martell or Rémy Martin more popular in search?
This chart shows how often people search Google for Martell and Rémy Martin by name. Each line represents a brand's share of searches for all ten cognac brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rémy Martin, Martell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hennessy | Rémy Martin | Martell | Courvoisier | D'USSÉ | Camus | Delamain | Hine | Pierre Ferrand | Frapin |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 16.2% | 5.9% | 5.9% | 4% | 0.8% | 0.65% | 0.43% | 0.19% | 0.16% |
| Nov 2025 | 64.8% | 15.9% | 5.9% | 7.1% | 3.9% | 0.96% | 0.64% | 0.43% | 0.19% | 0.19% |
| Dec 2025 | 60.7% | 18.3% | 6.7% | 8.2% | 3.7% | 0.9% | 0.6% | 0.49% | 0.22% | 0.18% |
| Jan 2026 | 63.8% | 19.2% | 5.8% | 5.8% | 3.2% | 0.94% | 0.63% | 0.42% | 0.18% | 0.18% |
| Feb 2026 | 62.6% | 18.7% | 6.9% | 5.6% | 3.8% | 0.92% | 0.62% | 0.41% | 0.22% | 0.18% |
| Mar 2026 | 62.5% | 18.7% | 6.9% | 5.6% | 3.8% | 0.92% | 0.75% | 0.5% | 0.27% | 0.18% |
| Apr 2026 | 62.6% | 18.7% | 6.9% | 5.6% | 3.8% | 0.92% | 0.62% | 0.41% | 0.22% | 0.18% |
| May 2026 | 69.2% | 13.9% | 6.3% | 5.1% | 3.4% | 0.84% | 0.68% | 0.3% | 0.17% | 0.13% |
| Jun 2026 | 67.2% | 16.5% | 6.1% | 5% | 3.3% | 0.67% | 0.67% | 0.3% | 0.16% | 0.13% |
| Jul 2026 | 69.2% | 13.9% | 6.3% | 5.1% | 3.4% | 0.69% | 0.84% | 0.25% | 0.17% | 0.13% |
| Aug 2026 | 64.7% | 19.5% | 5.9% | 4.8% | 3.2% | 0.64% | 0.78% | 0.28% | 0.16% | 0.12% |
| Sep 2026 | 61.7% | 22.7% | 5.6% | 4.6% | 3.7% | 0.61% | 0.61% | 0.27% | 0.15% | 0.12% |
How has the Martell and Rémy Martin comparison changed over the last 12 months?
3 findings
- Rémy Martin was ahead of Martell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Martell’s share of searches among cognac brands worldwide moved from 5.9% to 5.6%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Rémy Martin’s share of searches among cognac brands worldwide moved from 16.2% to 22.7%, and its estimated monthly branded searches moved from 246K to 368K.
How did search popularity change for cognac brands worldwide in September 2026?
1 change
In September 2026, Rémy Martin gained share of searches among cognac brands worldwide, from 19.5% to 22.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Martell’s and Rémy Martin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Martell
1 branded search term
- martell
Rémy Martin
1 branded search term
- remy martin
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