Brandwave

D'USSÉ vs Pierre Ferrand:Which is more popular?

In September 2026, D'USSÉ had more branded searches than Pierre Ferrand among cognac brands worldwide. D'USSÉ had about 60,500 branded searches, while Pierre Ferrand had 2,400. D'USSÉ made up 3.7% of all cognac brand searches we track, and Pierre Ferrand accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about cognac brands, Pierre Ferrand appeared in two of the five answers and D'USSÉ in one. D'USSÉ and Pierre Ferrand were each mentioned first in one of the two answers that named either.

Among cognac brands worldwide in September 2026

Who do people search for more?

D'USSÉ, about 25 searches for every 1 for Pierre Ferrand

D'USSÉ 60.5K searchesPierre Ferrand 2.4K searches

Who does AI mention more?

Pierre Ferrand, mentioned in 2 of 5 answers, D'USSÉ in 1

Pierre Ferrand in 2 of 5D'USSÉ in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

D'USSÉ first in 1Pierre Ferrand first in 1

Follow D'USSÉ vs Pierre Ferrand and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cognac brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pierre Ferrand was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. D'USSÉ was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. D'USSÉ and Pierre Ferrand were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hennessy1st
  2. Rémy Martin2nd
  3. Courvoisier3rd
  4. Martell4th
  5. Pierre Ferrand5th
  6. Camus6th
  7. Hine7th
  8. D'USSÉ8th
  9. Delamain9th
  10. Frapin10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Courvoisier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Martell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Camus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pierre Ferrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D'USSÉ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delamain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frapin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cognac brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is D'USSÉ or Pierre Ferrand more popular in search?

This chart shows how often people search Google for D'USSÉ and Pierre Ferrand by name. Each line represents a brand's share of searches for all ten cognac brands we track, month by month, from English-language searches worldwide.

D'USSÉ and Pierre Ferrand among cognac brands worldwide, by month

Share of searches by month for D'USSÉ, Pierre Ferrand. The figures are in the table below the chart.

View monthly share of searches table
MonthHennessyRémy MartinMartellCourvoisierD'USSÉCamusDelamainHinePierre FerrandFrapin
Oct 202565.7%16.2%5.9%5.9%4%0.8%0.65%0.43%0.19%0.16%
Nov 202564.8%15.9%5.9%7.1%3.9%0.96%0.64%0.43%0.19%0.19%
Dec 202560.7%18.3%6.7%8.2%3.7%0.9%0.6%0.49%0.22%0.18%
Jan 202663.8%19.2%5.8%5.8%3.2%0.94%0.63%0.42%0.18%0.18%
Feb 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
Mar 202662.5%18.7%6.9%5.6%3.8%0.92%0.75%0.5%0.27%0.18%
Apr 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
May 202669.2%13.9%6.3%5.1%3.4%0.84%0.68%0.3%0.17%0.13%
Jun 202667.2%16.5%6.1%5%3.3%0.67%0.67%0.3%0.16%0.13%
Jul 202669.2%13.9%6.3%5.1%3.4%0.69%0.84%0.25%0.17%0.13%
Aug 202664.7%19.5%5.9%4.8%3.2%0.64%0.78%0.28%0.16%0.12%
Sep 202661.7%22.7%5.6%4.6%3.7%0.61%0.61%0.27%0.15%0.12%

How has the D'USSÉ and Pierre Ferrand comparison changed over the last 12 months?

3 findings
  • D'USSÉ was ahead of Pierre Ferrand in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, D'USSÉ’s share of searches among cognac brands worldwide moved from 4% to 3.7%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Pierre Ferrand’s share of searches among cognac brands worldwide moved from 0.19% to 0.15%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for cognac brands worldwide in September 2026?

2 changes

  1. In September 2026, D'USSÉ gained share of searches among cognac brands worldwide, from 3.2% to 3.7%.

  2. Estimated monthly branded searches for Pierre Ferrand worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using D'USSÉ’s and Pierre Ferrand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

D'USSÉ

1 branded search term

  • dusse

Pierre Ferrand

1 branded search term

  • pierre ferrand

How the Brand Demand Index is measured

Other head-to-heads among cognac brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free