Brandwave

How popular isHennessy?

In September 2026, people searched for Hennessy by name about 1 million times worldwide, about the same as the previous year. These searches made up 62.4% of all global brandy brand searches, placing Hennessy first out of 11 brands. When we asked both ChatGPT and Google AI Overviews about brandy brands, Hennessy appeared in all answers and was the second most recommended of the 11.

Search and AI answers in September 2026

Hennessy is the most searched of 11 competitors and the second most recommended in AI answers.

  1. HennessyShare of searches 62.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Rémy MartinShare of searches 23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. MetaxaShare of searches 6.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
  4. TorresShare of searches 4.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. AsbachShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

+6 more

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Top brandy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hennessy appeared in all five answers. Hennessy is the second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rémy Martin1st
  2. Hennessy2nd
  3. Torres3rd
  4. E&J4th
  5. Christian Brothers5th
  6. Paul Masson6th
  7. Korbel7th
  8. Asbach8th
  9. St-Rémy9th
  10. Metaxa10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Torres5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E&J2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metaxa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asbach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St-Rémy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Christian Brothers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paul Masson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Korbel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about brandy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which brandy brands compete with Hennessy?

Hennessy against brandy brands worldwide, by month

Share of searches by month for Hennessy, Rémy Martin, Metaxa, Torres. The figures are in the table below the chart.

View monthly share of searches table
MonthHennessyRémy MartinMetaxaTorresAsbachE&JSt-RémyFundadorChristian BrothersPaul MassonKorbel
Oct 202567%16.5%7.4%4.5%1.8%0.81%0.54%0.54%0.36%0.36%0.24%
Nov 202565.9%16.2%7.3%5.4%1.8%0.98%0.65%0.53%0.44%0.44%0.36%
Dec 202561.5%18.6%6.8%7.4%2%0.91%0.75%0.61%0.5%0.5%0.41%
Jan 202665.3%19.6%5.9%4.5%1.8%0.79%0.65%0.53%0.35%0.35%0.29%
Feb 202665.6%19.6%5.9%4.4%1.8%0.65%0.53%0.53%0.43%0.35%0.29%
Mar 202665.6%19.6%5.9%4.5%1.8%0.65%0.53%0.53%0.35%0.35%0.29%
Apr 202664.6%19.3%7.1%4.4%2.1%0.52%0.52%0.52%0.28%0.35%0.28%
May 202670.3%14.1%6.4%4.7%1.9%0.7%0.46%0.46%0.25%0.38%0.31%
Jun 202668.5%16.8%6.2%4.5%1.5%0.68%0.45%0.45%0.25%0.45%0.2%
Jul 202671.2%14.3%6.4%4%1.6%0.58%0.47%0.47%0.31%0.38%0.26%
Aug 202665.3%19.7%7.2%3.7%1.8%0.53%0.53%0.43%0.29%0.35%0.24%
Sep 202662.4%23%6.9%4.2%1.4%0.51%0.51%0.41%0.27%0.27%0.22%

  1. 1.Hennessy

    62.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Rémy Martin

    23%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.3 points.

  3. 3.Metaxa

    6.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Torres

    4.2%

    Held 4th. 67.1K estimated branded searches, +19.6% vs prior month. Share +0.5 points.

  5. 5.Asbach

    1.4%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  6. 6.E&J

    0.51%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.St-Rémy

    0.51%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Fundador

    0.41%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Christian Brothers

    0.27%

    Moved from 10th to 9th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Paul Masson

    0.27%

    Moved from 9th to 10th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  11. 11.Korbel

    0.22%

    Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hennessy and its closest rivals

Every comparison with Hennessy

18 comparisons

How has branded search demand for Hennessy changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hennessy worldwide held steady at 1M.
  • Across the 12 months ending September 2026, Hennessy’s share of searches among brandy brands worldwide decreased from 67% to 62.4%.
  • Across the 12 months ending September 2026, Hennessy’s share of searches among brandy brands worldwide peaked at 71.2% in July 2026 and was lowest at 61.5% in December 2025.

How did search popularity change for brandy brands worldwide in September 2026?

6 changes

  1. In September 2026, Rémy Martin gained share of searches among brandy brands worldwide, from 19.7% to 23%.

  2. In September 2026, Torres gained share of searches among brandy brands worldwide, from 3.7% to 4.2%.

  3. In September 2026, Hennessy lost share of searches among brandy brands worldwide, from 65.3% to 62.4%.

  4. In September 2026, Christian Brothers rose from 10th to 9th among brandy brands worldwide.

  5. In September 2026, Paul Masson fell from 9th to 10th among brandy brands worldwide.

  6. Estimated monthly branded searches for E&J worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

How are Hennessy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hennessy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hennessy

How the Brand Demand Index is measured

Who owns Hennessy?

Hennessy is owned by LVMH. Brandwave also tracks TAG Heuer, Bulgari, Dior, Loro Piana, Louis Vuitton, Maison Francis Kurkdjian, Moët & Chandon and Veuve Clicquot, owned by the same company, worldwide.

Do you work for Hennessy? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Hennessy compete?

Hennessy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cognac brands1st of 1061.7%Show ranking
Brandy brands1st of 1162.4%Shown above
Creator with pink hair and a pink jacket

Is Hennessy your brand?

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