Brandwave

How popular isTAG Heuer in search?

In September 2026, there were an estimated 1M branded searches for TAG Heuer worldwide which is down 18% over the last 12 months. TAG Heuer holds 6.4% estimated Share of Search among watch brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Casio34.2%
  2. Rolex26.4%
  3. Seiko11.8%
  4. Tissot7.9%
  5. TAG Heuer6.4%
  6. Fossil5.4%
  7. Omega4.3%
  8. Citizen3.6%
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Which watch brands compete with TAG Heuer?

TAG Heuer against watch brands worldwide, by month

Share of Search by month for Casio, Rolex, Seiko, Tissot, TAG Heuer, Fossil, Omega, Citizen. The figures are in the table below the chart.

View monthly share of search table
MonthCasioRolexSeikoTissotTAG HeuerFossilOmegaCitizen
Oct 202530.2%27.7%12.4%8.2%8.2%5.7%4.6%3.1%
Nov 202533.4%25.7%11.5%7.7%7.7%6.4%4.2%3.5%
Dec 202528.3%30%11%9%7.3%6.2%4%4.1%
Jan 202627.8%28.7%12.8%8.6%7%7.2%4.7%3.2%
Feb 202628.8%31.5%11.5%7.7%6.3%6.4%4.2%3.5%
Mar 202628.6%29.2%13.1%8.7%7.1%6%3.9%3.2%
Apr 202629.3%29.9%11%8.9%7.3%6.1%4%3.3%
May 202627.6%27.7%12.4%10.1%8.3%5.7%4.6%3.8%
Jun 202632.1%24.4%13.3%8.9%7.3%5%4.9%4%
Jul 202632.9%25%11.2%9.1%7.5%5.1%5%4.1%
Aug 202634.5%26.2%11.7%7.8%6.4%5.4%4.3%3.5%
Sep 202634.2%26.4%11.8%7.9%6.4%5.4%4.3%3.6%

  1. 1.Casio

    34.2%

    Held 1st. 5.3M estimated branded searches, -1.5% vs prior month. Share -0.3 points.

  2. 2.Rolex

    26.4%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Seiko

    11.8%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Tissot

    7.9%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.TAG Heuer

    6.4%

    Held 5th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Fossil

    5.4%

    Held 6th. 838K estimated branded searches, -0.39% vs prior month. Share 0 points.

  7. 7.Omega

    4.3%

    Held 7th. 674K estimated branded searches, +0.02% vs prior month. Share 0 points.

  8. 8.Citizen

    3.6%

    Held 8th. 553K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between TAG Heuer and its closest rivals

Every comparison with TAG Heuer

How has branded search demand for TAG Heuer changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for TAG Heuer worldwide fell from 1.2M to 1M.
  • Across the 12 months ending September 2026, TAG Heuer’s estimated Share of Search among watch brands worldwide decreased from 8.2% to 6.4%.
  • Across the 12 months ending September 2026, TAG Heuer’s estimated Share of Search among watch brands worldwide peaked at 8.3% in May 2026 and was lowest at 6.3% in February 2026.
  • Across the 12 months ending September 2026, TAG Heuer fell from 4th to 5th among watch brands worldwide.

How did search popularity change for watch brands worldwide in September 2026?

  1. Rolex’s estimated Share of Search among watch brands worldwide has gained ground for 3 months in a row, from 24.4% to 26.4% in September 2026.

  2. Estimated monthly branded searches for Citizen worldwide rose 22.1% over 12 measured months, from 453K to 553K in September 2026.

  3. Estimated monthly branded searches for Casio worldwide rose 18.9% over 12 measured months, from 4.5M to 5.3M in September 2026.

  4. Estimated monthly branded searches for TAG Heuer worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

How is TAG Heuer measured?

Brandwave collects information about searches that people make online using TAG Heuer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tag heuer

How the Brand Demand Index is measured

Who owns TAG Heuer?

TAG Heuer is owned by LVMH. Brandwave also tracks Dior, Louis Vuitton, Moët & Chandon and Veuve Clicquot, owned by the same company, worldwide.

Do you work for TAG Heuer? To request corrections or removal please contact us via our support page and we will be happy to assist.

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