Brandwave

How popular isTissot in search?

In September 2026, there were an estimated 1.2M branded searches for Tissot worldwide which held steady over the last 12 months. Tissot holds 7.9% estimated Share of Search among watch brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Casio34.2%
  2. Rolex26.4%
  3. Seiko11.8%
  4. Tissot7.9%
  5. TAG Heuer6.5%
  6. Fossil5.3%
  7. Omega4.3%
  8. Citizen3.6%
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Which watch brands compete with Tissot?

Tissot against watch brands worldwide, by month

Share of Search by month for Casio, Rolex, Seiko, Tissot, TAG Heuer, Fossil, Omega, Citizen. The figures are in the table below the chart.

View monthly share of search table
MonthCasioRolexSeikoTissotTAG HeuerFossilOmegaCitizen
Oct 202530.2%27.7%12.4%8.3%8.3%5.6%4.6%3%
Nov 202533.5%25.7%11.5%7.7%7.7%6.3%4.2%3.5%
Dec 202528.4%30.1%11%9%7.3%6%4.1%4.1%
Jan 202627.9%28.8%12.9%8.6%7%7%4.7%3.2%
Feb 202628.8%31.5%11.6%7.7%6.3%6.3%4.2%3.5%
Mar 202628.7%29.3%13.1%8.7%7.2%5.9%3.9%3.2%
Apr 202629.4%30%11%8.9%7.3%6%4%3.3%
May 202627.6%27.7%12.4%10.2%8.3%5.6%4.6%3.7%
Jun 202632.2%24.4%13.4%8.9%7.3%4.9%4.9%4%
Jul 202633%25%11.2%9.1%7.5%5%5%4.1%
Aug 202634.6%26.3%11.8%7.8%6.4%5.3%4.3%3.5%
Sep 202634.2%26.4%11.8%7.9%6.5%5.3%4.3%3.6%

  1. 1.Casio

    34.2%

    Held 1st. 5.3M estimated branded searches, -1.5% vs prior month. Share -0.3 points.

  2. 2.Rolex

    26.4%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Seiko

    11.8%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Tissot

    7.9%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.TAG Heuer

    6.5%

    Held 5th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Fossil

    5.3%

    Held 6th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Omega

    4.3%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Citizen

    3.6%

    Held 8th. 550K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Tissot and its closest rivals

Every comparison with Tissot

How has branded search demand for Tissot changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tissot worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Tissot’s estimated Share of Search among watch brands worldwide peaked at 10.2% in May 2026 and was lowest at 7.7% in November 2025.
  • Across the 12 months ending September 2026, Tissot rose from 5th to 4th among watch brands worldwide.

How did search popularity change for watch brands worldwide in September 2026?

  1. Rolex’s estimated Share of Search among watch brands worldwide has gained ground for 3 months in a row, from 24.4% to 26.4% in September 2026.

  2. Estimated monthly branded searches for Citizen worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

  3. Estimated monthly branded searches for Casio worldwide rose 18.9% over 12 measured months, from 4.5M to 5.3M in September 2026.

  4. Estimated monthly branded searches for TAG Heuer worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

Where does Tissot compete?

Tissot is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Watch brands4th of 87.9%Shown above
Luxury watch brands3rd of 514.6%Show ranking

How is Tissot measured?

Brandwave collects information about searches that people make online using Tissot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tissot

Do you work for Tissot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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