Suunto vs Tissot:Which is more popular?
In September 2026, Tissot had more branded searches than Suunto among dive watch brands worldwide. Tissot had about 1.2 million branded searches, while Suunto had 246,000. Tissot made up 30.7% of all dive watch brand searches we track, and Suunto accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about dive watch brands, Tissot appeared in two of the five answers and Suunto in none.
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Top dive watch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tissot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Suunto did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Seiko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tudor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Christopher Ward3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Doxa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tissot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suunto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dive watch brands
5 answers
Asked ChatGPT
“Which dive watch brand should I buy?”
Asked ChatGPT
“What are the best dive watch brands?”
Asked ChatGPT
“What's the best dive watch brand for a recreational diver?”
Searched Google, AI Overview
“best dive watch”
Searched Google, AI Overview
“watch for diving”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Suunto or Tissot more popular in search?
This chart shows how often people search Google for Suunto and Tissot by name. Each line represents a brand's share of searches for all eight dive watch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tissot, Suunto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Seiko | Tissot | Tudor | Christopher Ward | Suunto | Cressi | Doxa | Mares |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 32% | 6.4% | 4.3% | 7.9% | 0.71% | 0.58% | 0.08% |
| Nov 2025 | 48% | 32% | 6.4% | 4.3% | 7.9% | 0.71% | 0.58% | 0.08% |
| Dec 2025 | 45.3% | 37.1% | 6.1% | 4.1% | 6.1% | 0.67% | 0.55% | 0.06% |
| Jan 2026 | 48.2% | 32.1% | 6.5% | 5.3% | 6.5% | 0.71% | 0.58% | 0.07% |
| Feb 2026 | 47% | 31.3% | 6.3% | 6.3% | 7.7% | 0.7% | 0.57% | 0.07% |
| Mar 2026 | 48.2% | 32.1% | 6.5% | 5.3% | 6.5% | 0.71% | 0.58% | 0.07% |
| Apr 2026 | 42.2% | 34.4% | 10.4% | 4.6% | 6.9% | 0.76% | 0.63% | 0.08% |
| May 2026 | 43.5% | 35.6% | 8.7% | 4.8% | 5.8% | 0.79% | 0.64% | 0.07% |
| Jun 2026 | 46.4% | 30.9% | 9.3% | 5.1% | 6.2% | 1.3% | 0.69% | 0.08% |
| Jul 2026 | 41.4% | 33.7% | 10.2% | 5.6% | 6.8% | 1.4% | 0.91% | 0.1% |
| Aug 2026 | 45.2% | 30.2% | 9.1% | 6.1% | 7.4% | 1.2% | 0.67% | 0.09% |
| Sep 2026 | 46.1% | 30.7% | 9.3% | 6.2% | 6.2% | 0.83% | 0.68% | 0.07% |
How has the Suunto and Tissot comparison changed over the last 12 months?
3 findings
- Tissot was ahead of Suunto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Suunto’s share of searches among dive watch brands worldwide moved from 7.9% to 6.2%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Tissot’s share of searches among dive watch brands worldwide moved from 32% to 30.7%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for dive watch brands worldwide in September 2026?
2 changes
In September 2026, Tissot gained share of searches among dive watch brands worldwide, from 30.2% to 30.7%.
In September 2026, Suunto lost share of searches among dive watch brands worldwide, from 7.4% to 6.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Suunto’s and Tissot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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