How popular isSuunto in search?
In September 2026, there were an estimated 254K branded searches for Suunto worldwide which is down 19.3% over the last 12 months. Suunto holds 34.4% estimated Share of Search among dive Watch brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dive Watch brands compete with Suunto?
Share of Search by month for Mares, Suunto, Cressi. The figures are in the table below the chart.
View monthly share of search table
| Month | Mares | Suunto | Cressi |
|---|---|---|---|
| Oct 2025 | 56.8% | 39.7% | 3.4% |
| Nov 2025 | 52.1% | 44.1% | 3.8% |
| Dec 2025 | 56.7% | 39.2% | 4.2% |
| Jan 2026 | 61.6% | 34.7% | 3.7% |
| Feb 2026 | 62.1% | 34.8% | 3.1% |
| Mar 2026 | 61.6% | 34.7% | 3.7% |
| Apr 2026 | 61.5% | 34.8% | 3.7% |
| May 2026 | 61% | 34.5% | 4.5% |
| Jun 2026 | 59.7% | 33.8% | 6.6% |
| Jul 2026 | 64.4% | 29.8% | 5.8% |
| Aug 2026 | 65.2% | 30% | 4.8% |
| Sep 2026 | 61.1% | 34.4% | 4.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.1% | 450K | -33.1% | -4.1 points | |
| 2, held 2nd | 34.4% | 254K | -18% | +4.4 points | |
| 3, held 3rd | 4.5% | 33.1K | -33.1% | -0.3 points |
Compare search popularity between Suunto and its closest rivals
How has branded search demand for Suunto changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Suunto worldwide fell from 315K to 254K.
- Across the 12 months ending September 2026, Suunto’s estimated Share of Search among dive Watch brands worldwide decreased from 39.7% to 34.4%.
- Across the 12 months ending September 2026, Suunto’s estimated Share of Search among dive Watch brands worldwide peaked at 44.1% in November 2025 and was lowest at 29.8% in July 2026.
How did search popularity change for dive Watch brands worldwide in September 2026?
3 changes
In September 2026, Suunto gained estimated Share of Search among dive Watch brands worldwide, from 30% to 34.4%.
In September 2026, Mares lost estimated Share of Search among dive Watch brands worldwide, from 65.2% to 61.1%.
Cressi’s estimated Share of Search among dive Watch brands worldwide has lost ground for 3 months in a row, from 6.6% to 4.5% in September 2026.
Where does Suunto compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Running watches | 4th of 6 | 3.9% | Show ranking |
| Dive Computer brands | 3rd of 7 | 5% | Show ranking |
| Open-ear headphone brands | 3rd of 5 | 14.5% | Show ranking |
| Dive Watch brands | 2nd of 3 | 34.4% | Shown above |
How is Suunto measured?
Brandwave collects information about searches that people make online using Suunto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- suunto
- suunto headphones
- suunto sonic
- suunto wing
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Is Suunto your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.